With 2.5 million subscribers, Seth Alvo (founder of Berm Peak and Seth’s Bike Hacks) runs one of the most popular mountain biking channels on Youtube. Sharing hacks, reviews, and off-road adventures, he's built a passionate audience from a demographic that is largely ignored by the industry. The web developer-turned-content creator attributes his success to being the antithesis of a professional athlete. A self-professed nerd, he started out sharing tips and tricks for people who were new to mountain biking and needed guidance about how and where to begin. Answering fundamental questions about sealant, trail classifications, and tool basics filled a void that the industry neglected, and Seth has since amassed a passionate fan base of mountain bikers from across the spectrum of expertise.
In this interview, he tells Payson about his quest to become the “Bill Nye the Science Guy of mountain biking,” from making videos in his free time to quitting his day job and taking his channel full-time. He talks about why ego has never been an issue, answering questions about mountain biking that everyone's afraid to ask, and how he’s managed to monetize his Youtube channel without compromising his creative integrity.
Instagram: @theadventurestache
YouTube: Payson McElveen