David Wolstenholme, Founder of Brand Me Better and contributor for Hunted talks building a personal brand online and offline. By starting your communication online you can creating valuable content for your audience. Then find the right platform for them, and begin promoting your opinion and content. Once you can get over your ego and venerability you'll find that the best business people are excellent networkers online and offline. Senior managers should be leading from the front, being the ones getting out there and making a difference.