Embedded Executive Podcast
Each week, Embedded Computing Design’s EVP Rich Nass speaks to an executive in the embedded industry to understand what’s happening with the latest products, standards, and trends. The frank discussions reveal the real, behind the scenes issues, so the design community knows what’s coming down the pike. Topics covered in artificial intelligence, machine learning, embedded systems, internet of things, industrial automation, automotive applications, open source and more.
Episodes
307 episodes
Embedded Executive: Real Time Is a Misnomer | McObject
In programming jargon, the term “real time” is not used in its literal sense, which can be confusing. The literal definition means that when something happens in real time, it happens instantaneously. But in practice, something that occurs very...
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12:54
Embedded Executive: You Can Have Lots of Power or Performance, But Not Both | Micron
If system developers had unlimited power for their designs, they’d likely find a way to take advantage of it. And the same goes for performance. However, neither of those features is available in infinite quantities. And in just about every cas...
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11:17
Embedded Executive: Minimize the Power in Your WiFi Network | Infineon
Low-power is the ultimate priority in some WiFi networks, especially when you’re designing a battery powered device. Cameras used in remote locations are prime targets for this discussion. In some cases, access to that camera is difficult, so t...
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9:03
Embedded Executive: Chip Design Is Not Getting Easier | Siemens
Chip design has always been a complex process, and there is no end in sight. What has improved are the tools available to an IC designer. The chips are getting more specialized; hence, the tools must drill down further into the process...
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18:17
Embedded Executive: Yes, You Can This With Bluetooth | Blecon
Just when you thought you’d done everything you could do with Bluetooth, along comes something new and unique. At a recent technical conference, I was witness to a very cool demo that was all based on Bluetooth. Rather than attempt to describe ...
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13:06
Embedded Executive: Consider Security Far Earlier Than You Think | NXP
We often say that designing secure systems means thinking about security early on in the design process. That means really early on, well before any pen is put to paper, so to speak. To understand what that means, I spoke t...
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15:07
Embedded Executive: Hacks Are Still Happening | Digi
Don’t stop me if you’ve heard this before, because it needs to be repeated, again, and again. The embedded industry needs to take security more seriously. Hacks are continuing to occur and will continue until there is a “security by design” men...
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18:30
Embedded Executive: Simplify Edge AI | Tria
Edge AI is one of the popular topics amongst the embedded community. It’s the place where decisions are made, data is analyzed, etc. It’s also a place where lots of confusion arises because of its complexity, especially from a development persp...
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10:05
Embedded Executive: Develop an ASIC For Far Less Than $100K | Efabless
Common knowledge says that if you want to create an ASIC, you’d better have at least $1M in your bank account. The folks at Efabless say that my common knowledge is inaccurate by a long shot. They claim to be...
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12:46
Embedded Executive: Simplify Designing Edge-Based AI | ClearBlade
From a developer’s perspective, Edge AI is anything but simple. Any tools, software, etc., that can simplify the process of integrating this technology into a system is very welcome. That’s where ClearBlade comes in, with its framew...
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13:55
Embedded Executive: Your Industrial Application Needs an Industrial MCU, Infineon
Industrial platforms come with a specific set of design criteria. And the term “industrial” can be quite ambiguous, running the gamut from power tools to manufacturing equipment. Obviously, there are different requirements within th...
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15:09
Embedded Executive: The Evolution of a Wireless Standard, LoRa Alliance
At the LoRa Alliance, there’s a new sheriff in town. Alper Yegin is the group’s new CEO. LoRa, which stands for long range, allows transmissions to occur at very low power,...
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12:26
Embedded Executive: Develop Your Embedded Code on an Open Platform, Analog Devices
Open tools are becoming the norm in the embedded software development space. And that’s definitely the case for Analog Devices’
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13:13
Embedded Executive: A Banner Year for Z-Wave, Z-Wave Alliance
It’s been a very successful year for the Z-Wave Alliance. If you have any doubts about that statement, check out this week’s Embedded Exec...
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11:47
Embedded Executive: A Productivity Tool From a Name You Likely Recognize, Circuit
Tyson Tuttle left the helm of Silicon Labs a few years ago, took a little time to recharge the batteries, and now he’s back in the thick of things with a new company called Circuit. Given its name, you might think it’s a company designi...
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21:36
Embedded Executive: Deploying Production AI, Synaptics
The industry revolves around two types of AI, namely research AI versus production AI. I wasn’t sure what these terms meant and their differences, so I asked an expert to join me on this week’s
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13:48
Embedded Executive: The Latest in SDVs, Sonatus
What is the real definition of a software-defined vehicle (SDV)? It depends, mostly on who you are asking that question of. I asked John Heinlein, the Chief Marketing Officer at Sonatus and he had ...
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14:54
Embedded Executive: Tools Create All Your Documentation, Driver
Is documentation an issue for your embedded project? Wouldn’t it be great if you didn’t have to create that documentation yourself, yet have it be as good (or better) than you could do yourself? That’s what the tool from
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14:59
Embedded Executive: Memory Controllers Are More Complex Than You Think, Silicon Motion
The amount of NAND memory that exists today is staggering. There are many different kinds of NAND, and the needed type is based on the intended application. Sometimes you need high-speed memory, sometimes very dense memory, and sometimes you ne...
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11:49
Embedded Executive: Your AI Platform Needs Wireless, Synaptics
With all the focus on AI and machine learning these days, we sometimes take other facets of design for granted, some of which are vital, like the wireless component. Synaptics’ Veros...
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5:05
Embedded Executive: Developing a Strategy To Manage Edge-to-Cloud Data, aicas
We are being bombarded with data; it’s coming at us from so many avenues, particularly as we move into the world of AI and the analytics that it brings. The key to a proper edge-to-cloud strategy is being able to make sense of that plet...
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11:24
Embedded Executive: Choosing Your Programming Language, AdaCore
When designing systems with high integrity, say for automotive applications, what is the programming language of choice? I believe that’s referred to as a loaded question, because there are so many variables involved, and it’s a question that’s...
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11:48
Embedded Executive: When, Where, and Why Use Rad-Hard Memory, Infineon
What is rad-hard memory, and when and where should it be used? And what makes it different from conventional memory? The answers may seem obvious, but that’s not the case. That’s exactly why I spoke to Helmut Puchner, Vice President and...
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17:31
Embedded Executive: The In-Cabin User Experience, indie Semiconductor
The automobile's in-cabin user experience (UX) is undergoing some serious changes. We’re nearing the point where the automobile can be viewed as an office or entertainment center that also transports you from point A to point B. With al...
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10:03
Embedded Executive: Zero-Trust Architecture, Infineon
The Zero Trust Architecture (ZTA) provides a new approach to cybersecurity, and outlines a great model for developers to follow. Like the name implies, you should trust no one, at least initially, and assume that all networks and traffic are po...
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14:12