
The Designer CEO Podcast
Thinking about launching your own brand?
Feeling confused about how to get started and what to do first?
Wondering how the fashion and retail industries actually work?
Wishing you had a partner to take care of all the “business and strategy stuff”??
Or are you ready to scale your line and take it next level?
Welcome to The Designer CEO Podcast!
Each week, host Sarah Ferrence aka Mod. Merchant, brings you brand and retail strategies, merchandising how-to’s, organization and productivity tips, and business and professional advice simplified for Designer CEOs who are ready to launch the line they’ve been dreaming of Sarah shares her experience after working as a buyer and product manager, for Fortune 500 companies including Kohl’s and Harley-Davidson, and now as a coach and consultant.
Along with sharing proven business strategies, sales tactics, and how-to’s, she’ll invite a few of her friends along the way to offer their own insider tips including industry execs, entrepreneurs, and fellow designers who’ve successfully launched. Sarah’s here to be your go-to partner for navigating the business of retail and fashion and help you launch the line of your dreams.
Podcasting since 2019 • 27 episodes
The Designer CEO Podcast
Latest Episodes
5 Things You Must Do Before Selling Online with Laura Huebner
So you want to sell your fashion brand online, do you?You’ve got the brand vision, your designs are in the works, and now it’s time to build that website so you can start selling online. Just add your logo, a quick About page, a few imag...
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Season 1
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Episode 27
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37:16

How To Prep Your Fashion Brand’s Inventory For The Holiday Season
Is your fashion brand ready to not just survive this holiday season, but thrive? Is your inventory prepped to drive those sales while still maintaining a healthy profit margin? We are quickly approaching t...
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Season 1
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Episode 26
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22:04

Blogging for Beginners - For Fashion Brands, With Kristin George
Are you blogging yet for your fashion brand?A blog strategy is one of the best ways to create brand awareness and in time will generate sales for your fashion business. Blogging increases your search engine optimization, improves convers...
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Season 1
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Episode 25
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34:27
