The Designer CEO Podcast
Thinking about launching your own brand?
Feeling confused about how to get started and what to do first?
Wondering how the fashion and retail industries actually work?
Wishing you had a partner to take care of all the “business and strategy stuff”??
Or are you ready to scale your line and take it next level?
Welcome to The Designer CEO Podcast!
Each week, host Sarah Ferrence aka Mod. Merchant, brings you brand and retail strategies, merchandising how-to’s, organization and productivity tips, and business and professional advice simplified for Designer CEOs who are ready to launch the line they’ve been dreaming of Sarah shares her experience after working as a buyer and product manager, for Fortune 500 companies including Kohl’s and Harley-Davidson, and now as a coach and consultant.
Along with sharing proven business strategies, sales tactics, and how-to’s, she’ll invite a few of her friends along the way to offer their own insider tips including industry execs, entrepreneurs, and fellow designers who’ve successfully launched. Sarah’s here to be your go-to partner for navigating the business of retail and fashion and help you launch the line of your dreams.
The Designer CEO Podcast
Q&A: Opening A Brick & Mortar, Getting Started With Instagram, & Defining Your Competition
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Mod. Merchant
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Season 1
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Episode 4
I recently co-hosted a “How To Start A Line” speaking event including a Q&A session. We had so many fantastic questions from Designer CEOs that I had to share.
On this episode, you’ll hear answers to the questions that you’ve been wondering about including…
- As a designer is it worth it to open a brick and mortar store?
- How do I get started with Instagram? I know that I need to be posting but don’t know what to be posting for my fashion brand.
- I plan to launch my fashion brand with an online presence only. When researching my competitors should I only be thinking about other designers with similar products online? Should I be concerned with my competitors locally or on a national level?
I’ll share my advice and get you Designer CEOs the answers you’ve been looking for so you can launch, grow, or scale your fashion brand.
And if YOU have a question for The Designer CEO Podcast - I want to hear from you!
Is there something you’ve been struggling with as you launch or grow your fashion brand?
Submit your question at www.thedesignerceo.com and you may just hear your answer in a future episode.