Competitive Shopping 101 for Designer CEOs

How much time are you spending shopping? 

I know that question may be a little unexpected and maybe even ridiculous. You’ve got a lot going on - creating a brand, designing a line, building your empire - you don’t have time to go shopping even if you wanted to! 

Well I’m here to tell you that as a fashion brand business owner, shopping is an absolute must do, but I mean competitive shopping - researching and studying up on your competitors to ensure that you are continuously positioning and repositioning your brand to stand out. 

Wouldn’t it feel great to:

• Confidently know that your brand is well positioned and relevant in the marketplace 
• Discover a non stop flow of fresh ideas for your fashion brand and products, developing new product niches that consistently set your product line apart 
• Uncover exciting new product and strategies that lead to incremental sales and strong profit margins
• Lead the market with your brand and always be a few steps ahead of your competitors 

By dedicating time to creating a competitive shopping strategy you’ll discover: 

• You are totally in tune with what’s going on in the market (and what the next BIG thing will be)! 
• Effective strategies that will keep your fashion brand not just relevant but laser focused on your competition so you can beat them to market 
• Your fashion brand’s whitespace or gaps in the market that carves out new money making opportunities for your brand
• A constant flow of creativity and inspiration for your fashion brand

Developing a competitive shopping strategy takes a little bit of time and dedication but I’m going to break it all down for you - you’ll hear the why, what, and how of competitive shopping and I’ll even share my 4 competitive shopping hacks to make it as simple as possible. 

So join me for, “Competitive Shopping 101 for Designer CEOs”.