Law Firm PPC | A Weekly Law Firm Marketing Podcast

022: What Attorneys Need To Know About The Broad Match Updates In Google Ads

Jason Rothman: PPC For Lawyers Expert

Broad match targeting in Google Ads has changed. These updates are huge and will have a big impact on the performance you get from broad match keywords as well as the way you should be managing broad match keywords. Jason covers what these updates are and how they will be influencing his Google Ads campaign management for attorneys.

Thanks for listening and enjoy the episode!

About keyword matching options - https://support.google.com/google-ads/answer/7478529

Contact Jason - https://lawfirmppc.com/