Law Firm PPC | A Weekly Law Firm Marketing Podcast
Law Firm PPC For Lawyers is a weekly podcast about Google Ads, Facebook, and other online marketing strategies for law firms. Every week Jason will be giving advice about how to get more clients from Google Ads, Facebook, and other digital marketing strategies. He'll also be answering questions. Thanks for listening, enjoy the show, and good luck with your law firm marketing campaigns!
Episodes
26 episodes
026: Why Attorneys Should Be Advertising on Local Service Ads
Local Service Ads are an awesome way for attorneys to generate high-quality leads. Local Service Ads - https://ads.google.com/local-services-ads/Contact Jason - https://lawfirmppc.com/
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16:20
025: Getting Comfortable With Bad Leads From Good Keywords
Bad leads come from the best keywords, it's just a part of search advertising. If you can get comfortable with this and take advantage of the high-volume keywords, then you can have a ton of success as an attorney advertising on search with Goo...
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20:54
024: Attorney Pay Per Click Ads That Work (Easy Formula For Success)
This is my three step formula for amazing Google Ads ad copy that generates new leads and more clients.Contact Jason - https://lawfirmppc.com/
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12:24
023: 4 Easy Ways Attorneys Can Get More Leads In Google Ads
Here are four easy things that attorneys can do in Google Ads to get more leads.Partner NetworkStrong BidWide Schedules and LocationsBroad KeywordsContact Jason - https://lawfirmppc.com/
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25:15
022: What Attorneys Need To Know About The Broad Match Updates In Google Ads
Broad match targeting in Google Ads has changed. These updates are huge and will have a big impact on the performance you get from broad match keywords as well as the way you should be managing broad match keywords. Jason covers what these upda...
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21:53
021: Attorney Website Mistakes That Will Ruin Your Bounce Rate
Jason talks about bounce rate, the idea of giving website visitors what they want, and avoiding the things they don't want. If you avoid these simple mistakes you can lower your bounce rate and get more value from your website traffic.C...
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28:20
020: Will The Streaming Wars Destroy Television Advertising For Attorneys?
Will the streaming wars end the ability to advertise on TV? Whether or not that happens, creating content on YouTube is a tremendous opportunity for attorneys to grow their brand awareness and get more clients. YouTube is the world's second lar...
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20:37
019: What are you going to do about losing 40% of your search terms?
Here's how I'm handling this change in Google Ads.Say hi - https://lawfirmppc.com/
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28:02
018: Two Easy Website Tips For Attorneys
This week Jason walks through two easy website tips for attorneys that can increase their chances of success online. The first tip has to do with making sure all phone numbers are clickable on the mobile version of your website. And the second ...
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16:47
017: The Three Types Of Keywords Presented With Example For Attorneys
There are three types of keywords in Google Ads that attorneys will encounter: red, yellow, and green. Knowing how to identify and categorize keywords and search terms in Google Ads, and then knowing how to handle those keywords, is what's need...
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19:02
016: Call Only Ads Have Changed!
This week Jason talks a new feature that has been added to call only ads in Google Ads, which are now called call ads. Jason also gives some budget advice for the upcoming month. And he shares an article about how there have been more fatal car...
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17:30
015: Two Ways Attorneys Can Get Attention With Online Marketing
Getting attention is very important. When you get someone's attention, your level of importance to them rises. And when you're important to someone, you can persuade them and win their business. Two ways to get attention with online marketing a...
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18:28
014: Flexible Google Ads Budget Options For Attorneys During These Strange Times
Welcome back to the Law Firm PPC podcast! Lots of advertisers are pulling back on advertising because of the coronavirus, and that includes some law firms. But you don't have to completely turn off your Google Ads account. Instead, there are so...
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21:41
013: Two Tips For Surviving Coronavirus Hell
Coronavirus sucks. It's affecting every industry to some extent, attorneys advertising on Google included. In this episode Jason shares some advice on how to avoid accidentally getting clicks from unwanted Coronavirus-related traffic, and he al...
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17:43
012: How To Deal With Heavy Competition On Google Ads
This week Jason shares some thoughts on a brief existential crises he had and how he's dealing with it, his gravity theory of Google Ads and how to deal with situations where competitors are bidding a lot on Google Ads, and also a cool segmenti...
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32:48
011: Grow Your Market Share With A Higher Clickthrough Rate
This week on the show Jason talks about the importance of clickthrough rate and how a high clickthrough rate can help your grow your market share as well as give you more options with your bidding decisions. Big things can happen with a strong ...
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32:12
010: Online Marketing Mindset Tips For Attorneys
Welcome back to the Law Firm PPC podcast. This week on the show Jason shares six online marketing mindset tips for attorneys. He discusses SEO vs PPC, small advertising budgets, sticking to a budget, focusing on search terms, Bing, and the impo...
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31:06
009: Attorney PPC Ad Copy Tips
Jason shares some Google Ads ad copy tips. And he talks about two factors that make a search engine ad effective. Thanks for listening and enjoy the show!The 2 Crucial Parts To Attorney PPC Ads -
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23:21
008: Running PPC Ads On Saturdays
One of the most common questions I get from attorney clients is should we run ads on Saturdays? We answer that question in today's episode. Thanks for listening and enjoy the show!Check out our website -
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20:11
007: Start Your Attorney PPC Campaign Today!
"More is lost by indecision than wrong decision." - Tony SopranoIt's true. When it comes to attorney PPC campaigns, more is lost by indecision than wrong decision, at least when it comes to deciding to start a campaign. Attorneys sh...
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21:03
006: Search Terms Advice For Attorneys
Attorneys get frustrated with AdWords and Bing. Why? Because they turn on their search engine ads, they see business pick up, but at the same time they know they must be wasting a lot of money too because something just doesn't seem right about...
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24:26
005: Insights from A Recent PPC Sales Call With Criminal Defense Attorneys
Recently I had a sales call with two criminal defense attorney that are interested in hiring me to manage their Google Ads PPC campaigns to help them get more clients. These attorneys are not experts in PPC marketing, but they understand it fro...
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19:40
004: Talking Law Firm Websites With LawLytics CEO Dan Jaffe (Interview)
Rothman PPC For Lawyers welcomes LawLytics founder and CEO, Dan Jaffe, for a discussion about all things related to law firm websites. We talk about must-haves for attorney websites, common mistakes attorneys make with their websites, how great...
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31:37
003: PPC Marketing Strategies For Lawyers (Must Listen Interview With Jacob Baadsgaard)
Get a free PPC proposal from Disruptive Advertising - https://www.disruptiveadvertising.com/Follow Jacob on Twitter - https://twitter.com/jakebaadsgaardSubscribe to the Rothman PPC For Lawyers Podcast - https://podcasts.apple.co...
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36:41
002: Internet Marketing Opportunities For Attorneys
Hi, welcome to the second episode of the Rothman PPC For Lawyers podcast. Today we're going to survey all the internet marketing opportunities that are available for attorneys. Jason covers both paid and non-paid strategies, and gives advice on...
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53:05