In this episode of the Mind Your Own Dog Business Podcast, Kristen and Maggie have a conversation about the business of board and trains and how more force-free dog trainers should be offering board and trains to their services to leverage and grow their business.
Let's get this clear and not twist the episode's title; it's NOT a conversation on methodology or training camps, but an honest conversation on why many force-free, R+ trainers shy away from a board and train option when they can be using and leveraging them for growth, reinvestment back into the community and continuing education... ALONG with the judgment they might face when offering a board and train and subsequently making more money.
During this conversation, Kristen and Maggie discuss:
This conversation is spicy; it's transparent, raw, and for everyone, that has thought about offering a board and train.
Episode Links:
The Business of Board & Trains Masterclass Sign Up
Work with Dog Biz School
Dog Biz School Website
In this episode of the Mind Your Own Dog Business Podcast, Kristen and Maggie have a conversation about the business of board and trains and how more force-free dog trainers should be offering board and trains to their services to leverage and grow their business.
Let's get this clear and not twist the episode's title; it's NOT a conversation on methodology or training camps, but an honest conversation on why many force-free, R+ trainers shy away from a board and train option when they can be using and leveraging them for growth, reinvestment back into the community and continuing education... ALONG with the judgment they might face when offering a board and train and subsequently making more money.
During this conversation, Kristen and Maggie discuss:
This conversation is spicy; it's transparent, raw, and for everyone, that has thought about offering a board and train.
Episode Links:
The Business of Board & Trains Masterclass Sign Up
Work with Dog Biz School
Dog Biz School Website
Welcome to the My Dog Business Podcast. I'm your host, the leading pet business expert, Kristen Lee. Here's the thing, I help dog business owners just like yourself become powerful as fuck without sacrificing more yet. No more sacrificing everybody. Like there's enough going on. As a dog trainer, we'll be talking about growing your dog business through seven figure sales strategies. Marketing that feels authentic as fuck, and especially. In the top topics you care about as a dog business entrepreneur and everything in between. Not to mention interviews with some of the leading dog business owners out there today. Get ready to grow and disrupt the way you do in the business of dogs. Let's do this. Hey everybody. Welcome to today's episode of The Mind Your Own Motherfucking Dog Biz Podcast. Now, today we're not in the studio cuz we are flying by the seat of our pants with this one. But this topic is a really good fucking topic that Maggie and I. We're together last week and we started talking to a lot of y'all. Um, I know some of you all attended the Back to Dog Biba Masterclass and we had a lot of really interesting conversations with some people, like before and after. And me and Maggie, well mostly Maggie had this tremendous, tremendous like, Thought process and this whole thing of like, holy crap, fucking bored and trains bored and trains, especially for the force free positive side of the community. Now, I know I have both spectrums listening to my podcast. This isn't a. Methodology style conversation. This is based around, okay, how can you optimize a board and train? Because historically, a lot of forestry trainers shy away from board and trains, right? I see a lot of you all doing like the venture hikes, there's a lot of forestry venture hikes. There is a lot of, uh, the group classes, which. Maggie Maggie's on to join us. We are not talking names on that one.. Um, because there's, uh, a lot of things happening in the, in the dog training industry when it comes to group classes, um, and a lot of private sessions. So this conversation's not necessarily for the balance trainers or the positive trainers or whatever else, but we wanna start talking about implementing board and trains and how they are starting to become like the future of dog training essentially. Um, facilities definitely are in there too as well, but not necessarily just facilities and everything else. Anyway, I'm rambling. Hi Maggie. Welcome. This is the first time you've been on since you've almost died like 20 times in the last two years. Oh, it's so, it's such a long story, kids. Don't worry about it. I'm really glad you're back. And of course I'm on the tail end of a, of a really bad cold, so I sound like absolute horse shit. But that's fine. I know you guys are, I know you guys were used to dealing with me sounding like horses shit, so it's fine. Um, you know, and I, I'm really excited to be here. I feel like there's two elephant in the rooms. That we get to discuss today? Mm-hmm., uh, the first one being, going back to, what was it last week when we were connecting with a lot of you guys around the class that we did, but also connecting with a lot of you guys in the background talking about board and trains cetera. Um, the number one elephant in the room that I'd like to discuss is everybody knows the podcast. You guys, all of you are like, Wait, Grassroot Dog Bis School. Oh, you mean Mind Your Dog, Dog Biz podcast? I love. Because you're amazing, Kristen. That's my point.. I'm smart, and you are smart and pretty. And so we're the listeners. This is very true. Well, and that's a, that's part of the reason why I was like, Man, it's been a while. I can't wait to get back on with you guys. Um, because you guys are also, you know, you're, you're really, you're really trying to stay ahead of the curve. And I feel like, you know, the second, you know, piece being second elephant in the room is the conversation around board and trains, Which for those of you guys, we don't normally, you normally don't talk about training camps either on here and I, we don't. Anyway, like in our day to day, and there's a lot of good reasons for that. However, I feel like the elephant in the room really is like talking about the positive side of the industry. Those of you guys that are like force free, fear free, like, you know, coming from that, that like Lima camp, um, little known fact I originally came from that side of the camp as well. Uh, still to this day, I consider myself to be like more positive, fleeting dog trainer. I know that there's the, you know, balance camp, et cetera. But what I do, and I don't think it's very helpful to talk about that stuff often when it comes to business, however, I do think it actually makes sense to talk about it in this context because there's such a campaign against the idea of board and trains on the, like Lima, Lima side. Like when we dig into the business, and Kristen, I know you can back me on this too, when we actually do. Dig into the business end. We're not talking about training. We really do see a financial divide. Um, at the same time, whether we like it or not, when we're looking at balance trainers, which are much more like likely to have like these robustly, Not robust training programs always, but robust, uh, pricing to their board trains. We're talking about 3000,$4,000 contracts per client. And if you just look at the numbers, it's like, all right, 4K for one person versus a $25 membership. or $125 group class, or $250 group class, or a $1,500, you know, private session package. We do see like this financial disparagement between the two camps oftentimes. And like, I don't know, Kristen, you and I really talked a lot behind the scenes before, kind of like. Deciding to break the conversation out for everybody else here too. Right. Cause it's like they, we don't like to talk about these things normally, . Yeah. Well the conversation in itself is very polarizing. Right. Cause I know there's both styles of dog training and that's, And if we think about balance dog training, the majority of them are Lima trainers. Right. But it's such a polarizing conversation that we stay away from because, you know, when we think about the people that we work with, right, Maggie, it's not. Balance trainers or just positive only trainers. It's people that do have entrepreneurial skills that are dog trainers. Right. They happen to be in the dog training industry. And it's really interesting too because I had this comment come in a few weeks ago and I never had a chance to address it cause it got moved into my spam folder and it was like, Do you all just teach how to create a business or do you actually focus on, you know, encouraging your students to actually have, and I'm not saying this like, like being like rude the way they ask. It's actually a general mind question. Do you actually encourage your clients to continue their education when it comes to DOC training? And it's like, um, yes, we do's not just, it's not just necessarily. Make all the money and your dog was, bro, here's a million dollar dog training plan. No, there is. We do support and continuing education and we do also as train. I'm not a trainer naturally, Maggie is, but the majority, well, all of our trainers in there are limus, uh, based trainer. Some of them use tools. Yes. But we're not sitting there saying, This is the one training camp, or this is not the training camp. So if you're triggered by any of like whatever training camp you're in, training camp you're in by this conversation. I think it's a really good lesson because again, it's gonna boil down to the business of the board and trains. And I know for a fact, despite whatever excuses, you can't run a board and train for if you don't have space or you're living an apartment. There's a lot of dogs. Board and trains are gonna be the face of dog training, and it's the number one way to start making dramatic moves in the way you do your business. And it's a fucking game changer. Like I'm thinking. For example, Ashley Emmett, who was on the podcast a couple weeks ago. You know, Ashley is a Lima based, positive reinforcement only trainer. Naturally, well force free trainer, I should say. Cause I know there's no such thing as a positive only trainer. Oh my god, I'm gonna get shit for that. um, oh God words, Kristen. They're words. The words, right. Cause you know, all. Work quadrants, whatever. I, I do know a little bit, um, but necessarily, she actually had the conver and Ashley is, uh, starting to step into a co-facilitator role with Doug, the school, and she still is one of our top students. And she worked with Maggie on a one-on-one basis of like actually. Doing her for sport and training. And you can share the story a little bit better. Cause I am only privy to kind of, you know, the after effects and I can share the after effects as much as I want. But I think starting there with that conversation between you and Ashley, Maggie is a really good starting point to kind of launch this conversation. But before we do that, I just wanna say please, if you were a listener, Please listen with open ears no matter what. Cause I know sometimes we have a tendency to switch off as soon as we hear training. Like some of my balance piece on here be like, Ah, fuck this, I'm not listening. This is about positive trainers. And very similar, It's like positive trainers like oh my words. You know what I mean? So police come into this with an open mind and open conversation, and this is not necessarily attack on any style training methodology. Focused on building your fucking business. Cause that's what we wanna do at the end of the day, like it hurts our heart. There are so many good fucking people in the industry, especially on the positive side, that are necessarily keeping themselves not even in the glass ceilings. Y'all haven't reach the glass ceiling yet. It's the voluntary port. Look, if you're not, Yeah, go ahead. Forward thinking to adding and board and trains into your, your like, uh, dog training regimen of services, right? Mm-hmm., if that doesn't become, if done for services, don't become a focal point, you're choosing the voluntary pork club is basically what's happening in the market. We don't get to decide as dog trainers what the market is willing to pay for, and right now they're willing to pay for. Trainers coming in and basically co raising, co-facilitating, raising dogs with them, and which costs a lot of money. You can't be afraid to charge. Like again, we go back to the calculator. How much time and energy does it take to bring in., you know, five clients and if you're charging, uh, $1,500 for a thing, or$375 for thing or whatever mm-hmm. and versus like $4,000 for a thing, you're gonna, that monetary difference adds up fast. You guys, the only way to make that up is through reward and trains. Our long-term thinking always with clients and always has been, and kind of originally where we started. Is reinvesting into facilities, doing it for the right reasons, but having like the, you know, most up to date system, methods, whatever, um, and, and training the, the way that you train is definitely part of it. This is another, this is another reason why I think the, the different camps kind of like discuss the idea of board and trains differently. Mm-hmm., sometimes I feel like there's financial judgment and so, you know, for example, it's like if you've never done a board and train. Ashley Emich, for example. Yes, first time she's been a dog trainer for years. First time doing a board and train. We all know in the deep recesses of our heart, there's a little bit of like a, a difference in stepping our, our knowledge up because we're no longer teaching in theory, in classes or group classes, uh, private lessons, whatever, right? We're. Having to do it ourselves. So there's a little bit of like a leveling up that happens. Um, but even if it's the first time, like having a good structure, knowing like what to do and what not to do the first three days, the first week, et cetera, so on, so forth. You, you have to also understand like if you're gonna charge three grand for born train, let's say that you're reinvesting like 1500 back into your education, right? Like there's always like a, a plan to keep expanding on your knowledge. And abilities and that's, that's always a promise to we come from with, with clients too. So like with Ashley, you know, we know that the market, the market, not you guys and your thoughts and feelings on how much to charge for board and train the market will pay anywhere from six to seven grand. if you have the right systems. I told Ashley that's, that's what the market can pay. So if you wanna, you know, start offering a board and train, that's where we start. And we have the plan to like attack it full, full circle. You've got the support of me and like your whole team, et cetera. Like we've got you. Don't worry about the price tag. She charged that got it the first time, right? Mm-hmm., $7,000 guys for a three week board train. And I feel like for a lot of people they'd be like, Outraged and bristly and all these things, but like if you don't know what the full plan is, if you don't have a full plan for yourself, it's very easy to judge like what you don't understand, right? But we understand this is also a huge place for you guys to be earning capital, to be affording to go onto your next year. So, I don't know. There's a lot of like nuances to this conversation. Board of trains are the future, whether you can do them in, in home or not. There's always strategies and ways to like bump your way up in your own business. But yeah, bottom line is like, it's almost like gonna become a boomer bust out there, Um mm-hmm. in the industry. And if you're not providing this type of service, it's gonna be really hard to survive in the future. No, I agree 100%. So, Maggie, can you start kind of going into a little bit about. Hmm. I'm like, I wanna give some of it away, but I don't wanna give it all away because we are having a board and trained blueprint webinar in a couple weeks on the, I think it's the 11th at like five o'clock. I'll, I'll get a link. When we officially it, you know, we, It's not often that we run webinars where I'm like, Hey, All of everybody should be there. Mm-hmm., it's like, hey, you, you know, those of you guys that are over here should definitely be, be on this one, et cetera. Yeah. But like in this case, I feel like this is kind of an industry wide like service update. If you have any level of dog service, care provider teaching, fucking basically be any of it. You guys need to need to be on this next one. Okay. Yeah. I'll drop the link, um, in the show notes when we get that going. Right. But can you start kinda laying out like, I don't, cuz we all know like, let's talk about that elephant in the room, the group class model. Let's talk about that. I think this is a good conversation to start having because listen, like a lot of people when they first start dog training, right? Like they might have, and I have a lot of people that are dog walkers going to dog training. The first thing they think about, Oh, I gotta do group classes and private sessions. Can we start talking about how that's starting to become the way of the doto? The private classes, the private sessions, the group classes. Yeah. Let's, uh, let's break it down to brick and mortar guys. Okay. You guys all know that term, brick and mortar business brick, you have a location. There's from, from that like idea, okay, dog trainers with a location, you have the first deviation of two different business strategies. One is, Like overnight boarding slash board and train, like, and then they have like daycare as an adjunct or you know, like boardings, kind of an adjunct. But like, their main thing is like, like board and train. Right? And then you have the, the like daycare facilities that also do overnight and then they try to like tack on group classes and private lessons. They have no idea what they're doing for board and trains. They need, they need to find business use. And then you have the folks that have brick. This is the worst one. This is the third split. The worst version is brick and mortars. Who are primarily running classes. And then they do private lessons and then they try to do memberships and then they try to do mini seminars and then they try to do overnight boarding for a few dogs. Then they bring them, bring 'em home, um, and then they try to do, you know, a couple of boarding trains here and there. But that falls flat because they're exhausted from running classes and they've got, you know, five other half time trainers they really can't afford to keep. But they're always kind of busy and, you know, word of mouth. It's, it's like there's these splits that happen. What we're telling you guys is the entire model is like being shifted over to, you gotta primarily be focused on the, the every day working with the dog, overnight care that they might need in training. Right? So, you know, if you're dealing with brick and mortar, that primarily focuses on the, the group classes, private lessons, and then maybe other stuff on the side. Those are, those are the ones that are dying the quickest Right. Group class models that that like, that's at the top of their pinnacle. And it doesn't it Sorry, go ahead. No, you go ahead. Go. I was gonna say, it doesn't, like if you grab the calculator, it doesn't take long to figure out why. Like even if you're charging top dollar for group classes, we're talking like, you know, two 50 a class. That's per one person per warm body. Your thing that you're selling is $250 versus 7,000. You can do a couple boarding trains, primarily focused on that. All of the other brief people that you bring in, you can run some of that with your business, but have that be. To extra cheddar, if that makes sense. Mm-hmm., very few people know like what to prioritize right now, and if you're not prioritizing, Board and trained style stuff and it's not board and trained. You gotta find a secondary facility, if not that, like retreats. But that's a whole different conversation.. We're not, I'm losing my voice here. I'll let you take over. It's okay. No. What, So I wanted to ask you, so what about the people? Cause I, I don't believe I have many facility owners that listen to this, but it's actually am also, I also wanna put this deviation in here too. No, no. Well, can I say something about you? Look, you guys get halfway through a podcast or a webinar and you're like, Oh my God. Like just fucking Jesus. Take the wheel. You guys al, fill out a goddamn application. You don't have time to finish this. This podcast, like, what are you doing? We've already got back. Just fucking reach out. Like, You're fine, . Yeah, we'll help you. Yeah. Well, I also wanna put this deviation out. The future of facilities isn't those, like, there are some, like some people do dream to have a large commercial property, but the way the, the future of like the facilities is changing a tiny bit too around the way they're set up, the way they're built, the way they look, the way they feel too. So when we talk about facilities, we're not talking about just like huge commercialized buildings with Kennel Ken after Kennel, which is not necessarily a bad thing either, but there's a d. Kind of shift coming into that too. Um, so thinking, No, it's the, it's the urge. It's the urban dog hangout slash classroom slash you're, you're affording to do it because of your high end clients. Exactly. Not because of the community. There's a different look and feel to those facilities. A lot of you guys like feel it in your core, but you're like, Fuck, how do I get better? How do I word it exactly? You do it with your big ticket people first and like it's so apropo that like, For you. Even right now, Kristen naturally go into facilities stuff because what the topic that the business board and trains, whether you're doing one client or month or not, like irrelevant, I don't care. That is your solid foundation for getting into that facility of the future. Mm-hmm., like that's the point of doing what we're telling you to do on a baseline. This is why we need to start the conversation about the business board and trains with four free people because you guys are missing out on, on all of the money in the market. And that side of the industry shit talks because there's so many people making money that are quote unquote abusing dogs. And then we get stuck on time, money, energy, to take down those individuals when the real take down is taking their fucking money from them. Mm. Boom. That's a big one. So Maggie, the question goes back into, so what about the peeps that are, they don't have the facility, they just, they're, I don't wanna say mobile dog trainer, but they kind of operate, they go to a park, they go to client's homes. Like, can you talk a little bit on that spectrum? If you're absolutely in a place you're starting at, cause that's a starting out spot. You're living in van life for dog trainers. You really can't take on a board and train maybe one, one a month, right? If you, but if you're building off of like no home resources, number one, look at how many personal dogs you have. I'm sorry, I fucking said it. That's another fucking elephant in the room, guys, if you. For every personal dog you have beyond one that's taking up a client space, that's, that's $7,000 maximum in my mind. And real money, not microwave money. Like real money that could be paying your bills.$7,000 a month per personal dog. Okay? Take a look at, at your home environment. We talk about this in dog training all the time. There's an issue with the dog. Look at the environment, right? There's an issue with the dog trainer. Look in the environ.. If you're, if you're addicted to dogs and you're trying to like fund that, that like basic need, it's gonna be difficult. So maybe not take board trains on, but you have to come up with an alternative., we're not gonna be talk about that alternative today because why you, you work twice as hard for half of the paycheck. So like, we tend to not wanna focus our time and energy with you guys on that either. So have fun with your personal dogs. That's usually, Isn't that the case though, Kristen? Like anytime somebody's like, I absolutely can't. We're like, how many personal dogs are like four or five, six or eight? You're like, Oh god damn . You're like, Well, I only have three. But then I secretly have eight other ones that I'm doing like free rescue work with. Oh, that's so tough. That has put, Do you know, that has put so many people out of business, not necessarily out of business. Well, yeah, Yeah. And we've seen clients have turnaround of like 20 grand, like additional income a month for the same workload, and then they're like, What the fuck was I doing? And then, you know, then, then they open the brick and mortar, which just supports a better quality fucking business model Anyway. So that's the thing is like those of you guys on the ground level, you guys actually have more control over responding to the market than the people that are super busy right now. Because I will tell you, most of the people that are super busy, there's not but 10, 15% of them, max. that even fucking realize that they're about to fall behind or they've already fall fallen behind. It's just not caught up to them yet. So you guys are gonna have like an opportunity and wave to kind of take over. But that's gonna be also short lived by 18 months, maybe about two years from now. Because then we're gonna have the corporate takeover. would, That's a whole other conversation. That's a whole dude. We're just time stamping. Here's another time we reset it. Here's another time. Cuz I'm telling you, five years from now, A lot of you guys are gonna be like, Oh my God, you know, you guys don't need startup money, for example, to start a business that ends up becoming like, you know, a billion dollar a year business. Like, it's crazy. It's like the, it's like the old west out there right now. It's like, uh, you guys are like gold liners. You can still fund like hunks gold y'all, but that's quickly not gonna be the case. So catch it while you can and you can use all those hunks of gold to actually fund your own educat. You know, noting, ding, this is why we're like, it doesn't matter how much you charge, there is no such thing as ripping off your market if they're willing to pay for it. If you know and have a plan to deliver value, either, either to like that one client or it's that delivery system of you're investing in the next client and so on and so forth. So you're always fucking growing. It's fine. Yeah. So what are the money, and sorry, you can make money and have a moral. Oh yeah, absolutely. That's the thing that needs to be, you can make money and be a positive trainer and still keep a moral compass. Just somebody's gotta show you the fucking way. Cuz most people are like, Can't be done, you just be broke, be happy. Just help people cuz you can. Yeah.. Well, generally I see, so what I see a lot of trainers doing, um, on both camps, I'll say anyway, but I see this a lot on the positive side too. It's like they get to the max point, right, with the private sessions, the group classes or whatever else, and they're like, Oh, my Goss. Spending my wheels, whatever, on the outside of peers that I'm busy, successful, yada, yada. But they're like, All right, so what's the next thing? What's the next thing? And naturally, you know, we're like board trains. Board trains. But the first thing people usually jump to are like the online training, right? Like the virtual coat dog, dog owner coaching, or the virtual memberships. And it was really interesting because. So last, again, last week. It's probably two weeks from now. Um, or two weeks ago, Maggie and I were sitting, working together, kind of putting our heads together collectively, and we're like, All right, so let's take that membership bottle. Let's take the, the data from one that we know is pulling in. A lot of people, Yeah, donate. No. All right. Bail side of the community. Hear me out. We're not gonna say it, but it's like the. You, you probably aren't even to think of who, who it is because it's so obvious. Very popular person that's gotten together another like. Team of other quote unquote popular dog trainers that do a lot of the higher onboarding, blah, blah, blah, that, that seem like that they're on the cutting edge of that side of the industry and they are also burned out. Don't wanna talk about it. I've fucking consulted behind the scenes with many of these people, um, and and, and, and their next business idea, which was not cleared by me, by the way. Is the whole membership, blah, blah, blah. That had they then started trying to teach down, cuz they're also all starting to become, you know, quote unquote like business coaches to you guys too, because they're also broke and don't know what to do. And um, and what it turned into was like the financial breakdown of what these top end industry leaders. Are making from that model, which you have to have lots of numbers, so you'd think that they'd be, you know, doing the best out of everybody. Each person is making just under a thousand dollars a month. Think about that for a second. Yeah. These people that have top of their industry making try, like just working their asses off for grand a month. When we're telling you guys boots on the ground, one client could be seven grand, you know, at at the, at the maximum benefit. Well, it can go from there. We don't talk about the 15,000. That you guys were selling, Excuse me, The $15,000 programs, not that you guys buy from us, but that you guys sell. Uh, I dunno. Sometimes I wanna like reach out and like, you know, strangle you guys a little bit with love, you know, little like healthy choking in the market. I was gonna say some love choking. Oh, the love joking. Um, you guys have more earning potential than Kristen and I do. Not even that. We necessarily, we choose it, but, but at the same time, like you, you guys, we, we do what we do to make sure that you guys like can see your way. And sometimes I'm like, Damn, these guys are so scared of everything. Like you realize you could just be out there fucking killing it right now. Like, If we're all robots, we'd be killing it right now. Cause we'd have no emotions. But like, you know, there, that's why the conversations and the camps you come from, that's why I do think it's important to have that be part of this conversation, even though it's like, oh, board and train. So that doesn't have anything to do with camps. No, but it actually really does because depending on where you come from, like there's a different like cult mentality around it. And it's so easy to hate it because this person ended up on the news and that other person was like actually choking the dog. Not like for fun's sake behind the scenes, you know, , not like bedroom choking, but like the bad kind. It's like, then we gotta talk about consent and you know, But it really is a deeper conversation that I think is. Exploring because we hold our values and I, our ideas and our belief systems sometimes almost hidden into ourselves because we base it off of, uh, what we see other people get heated about. Mm-hmm., we see other people in the balance or in the, in the positive side of the, uh, community industry. We see them get heated about trainers that oftentimes do board and trains. We don't wanna think about the business of board and trains, but it's crucial. That's where your survival's. Yeah. Well, I also, I also see a lot of, Well, I'm gonna go back to that thought in a second, but that was something I had a thought of before. I just wanted to mention it, but I see you still smart and pretty. All right, stop. I know we are, we're so smart and pretty. Well, one thing too is, and I've mentioned this before, there is like, there is no honor in being broke, burnt out, and tired. You know what I mean? Especially if you're in business for yourself. Oh, there's no, Sorry. Can I say one thing, Dude? Easy. Easy rod. Easy rod, you. You're listening to this, your mentors are, are like not ashamed of being broke and burnt out and being like, But I've martyred myself for the betterment, betterment of the dogs. And how many of you guys are like, Ooh. So internally, I know I wanna cringe. I don't know why., but I still wanna learn when I can from this person. That's what, that's the cult mentality. That's the shit that you're coming out of. You don't even realize that you're used to coping with like a shitty mentality when it comes to business and shit. Sorry. Damn what you just said. It's so true though. Yeah. The fear you guys, there's like, it's your loyalty to this, to the dogs and like the betterment of dogs and people doesn't necessarily mean, or it doesn't mean at all that you need to. Sacrifice everything, you know what I mean? Like at, at your expense and at your business expense, right? I would rather put a million dollars in the hands of a positive trainer that's getting their shit done versus a balance trainer that just has a fucking shitty, but has a shitty fucking outlook on training and shit like that. Cause I know y'all can do really fucking good. That's the thing. It's like, fuck, you know, fuck camps or whatever. But just like, Dude, y'all are so worth it. Like, and even, I don't know if it's coming from. A martyr perspective, an empathetic perspective. Cause I know a lot, and we actually had this conversation last week. It's like all of us in the industry, we're a fucking emotional. Fucking creatures. But sometimes there's a point of where we have to put those emotions aside. We keep them in check. Not aside, like I know some of y'all can't be like major, like work, work , um, but we need to put those kind of off the table when it comes to running your business. Right? And it's like, again, you're not being coldhearted, you're not being, Oh, we're gonna gate keep dog training away from these type of people or whatever else. It's like, no betterment your. Make more money, whatever money it is, and also don't be attracted to, I'm gonna go on a little rant really quickly. Don't be attracted to coaches that are like, make all the money in your business because like, Okay, cool, . You know what I mean? Like what are you gonna do with that money? But make more money where you can reinvest back into the things that mean the most to you. Again, education, potentially getting a facility so you can help more people getting a facility so you can start hiring people, creating jobs, uh, contributing to your local economy, uh, creating scholarships, giving back, Right. And that's the thing. It's like, and then it all boils down to like, well, I can't charge more because I only do group classes. That's why we're fucking talking about the fucking board. And. Dude, I remember last year Maggie did a um, Did a Facebook post. I don't know. Was that in your private, Was that in your Facebook or was it like In the Facebook group we have where you're like the seven, seven and a half K board trained and people lost their shit over it. You know what I mean? Cause it was around the money. They were like, how, how? That's not ethical. That's not ethical. Well, I don't see anything ethical when you are sacrificing every single fucking thing in the world. And yeah, there's always gonna be outliers. Cause I know there's people like, Well, well, I do it this way and I'm happy. Great, congratulations. Good on you. But there's. No fucking pride when you sacrifice, like everything, it's not ethical, but to be fucking broke, scraping by. And it hurts my fucking heart when I see people doing that, especially in the Donald training industry. Anyway, um, I went on a rant. That doesn't make any sense, but that's that Well, it does make sense. Well, well look, I mean, at the bare minimum, like you could be like, All right, well, , I, I, I'm gonna hold two beliefs that one, that that's bullshit. Second, that there's actually people out there that when I put all of my shit aside, they as independent humans, because I'm gonna give them the courtesy of being their own fucking people responsible for their own resources in decision making, to find value in something higher end, and for that person to pay me. You know, fucking 30 times more than my average client does, and then I'm gonna fucking be responsible with the gift of those resources. Like, there's nothing wrong with fucking doing that. You know, There's, and that's, that's one thing I've learned from like, hanging out with other people that are also at the top of their other different types of industries is like really the people. Work their way to the top or the one that, the ones that like find their way there because they actually consistently give space to their clients to actually make decision decisions for themselves. Mm-hmm.. And that can mean expanding your idea about money. That's what that means in this industry in particular. Cuz there's many of other industries that like throw around, you know, 30 K on a personal basis, like it's fucking nothing., Right? For 40 k, a hundred K, a fucking million dollars. Like it's nothing. I've never thrown a million dollars around, but I've thrown, you know, tons of thousands of dollars around before. Never thought that I'd do that. You know? So like you have to upgrade your thinking if you're not prepared for the people that are mature enough, the market to be able to like, Afford to happily buy you as an individual for a $10,000 thing or $15,000 thing that you're not like selling your soul to the devil for then. Like, why the fuck not, Why judge them? Be like, No, cause you're never gonna have those conversations. You're never gonna get, give yourself those opportunities for advancement unless you give your yourself the the possibility that it fucking exists. You know? And I think. Who we hang out with really does make a difference of like how we find ourselves working our way through our business models. Because at the end of the day, like, you know, your relationship here, all right, If I can give you guys one bit of advice today, come up with something so awesome that people will buy from you, that it's so overpriced that your colleagues no longer wanna be friends with you anymore. Woo. Do you make your colleagues so uncomfortable that you're making that much money, that they're like, uh, I can't look at myself in the mirror today. Boom. And that's none of your fucking responsibility, what they're thinking about you too. No, that's the thing is there's, there's two places in our head. It's like, The place where the market will buy. And then there's the place that we feel guilty because of X, Y, and Z. And I guarantee you those two places are vastly different than what you think. Dude, one of the most controversial things I've ever said before, and I've gotten some, not fucking feedback, but some slack on, was charged more than your mentor when that ruffled some fucking feathers, why? Charge more than your, The mentor should exist to create a stronger system and with inflation and prepping for the future. And like dude, dogs are gonna continue being like very deep seated like placement pieces in people's lives. Therapists, doctors, there's very few professions that have an opportunity to get in as deep as we do with clients. You guys could be changing the way that people feed their own fucking kids. Like, like your impact in people's personal lives have so much opportunity and people sense that and like, yeah, you should charge as much as you can because it gives you a chance to stay in the game for the long run. And that's really what you wanna know, what the money boils down to, whether or not you're gonna be here in five years. Mm. You know the Joe Schmo down the road that thinks that they're fucking business coaching in the industry. Right. Most of them are teaching outdated models where you guys aren't gonna be here fucking five years from now. So it's a mute. All of the marketing, this marketing that bromo down, like it's a, it's all a mute point anyway. Yeah. You know, positive only business coaching like it's trash. It's trash. It doesn't matter if you're not willing to have this conversation. Yeah. Damn. Let that fucking sink in the toilet of convers. I've been around you guys, , she's been around, she's been coaching for like what, 19 years at this point?. I don't know. I, dude, I think back these days, I'm like, motherfuckers, I started when doggy daycares were an idea. They were an inception. They were the first like four in the country and I was like, No, there's something here. It could be better if people know what to look for. And like I was the person fucking teaching people how to like navigate that. Over like decade and a half ago. Two decades ago? Yeah, two decades ago at this point. Yeah. I'm like, there's shoe book one too many times. Okay. Yeah. Well, good luck finding the information anywhere else. You're just not gonna find it. I might be a little preseasoned, but That's fine. It's actually your better though. You're like a book or two. I don't give one. You're like a crockpot. You're like a crockpot. Maggie. You've just been simmering for years.. Yeah. Well, and, and. We're never wrong. No, it's scary. High. Never wrong. We are, I mean, I, I can smell things coming and then Kristen can put a fucking fine tune on that shit. Like nobody's business, so, I mean, not who we are, but here's actually, can I get one thing off my chest? This has the original topic, but it's been coming up a lot. A lot of you guys, and I love you for saying for to like acknowledging us as people. Oh my God. Like you guys just fucking make sense and you're real. And like, I appreciate you being here. And I'm like, Ah, I also thank you. And I've also had a lot, and we've had these conversations, people trying to get into selling to you guys as a commodity, right? You guys are now a. We sell to you. Sure. You're part of our market. But here's a, here's a difference. When I got into this, it was doggie dog world. There's new emerging market with we, we were old. There was just a bunch old burned out fucking people trying to like, Fit into the next century of shit. This was like late nineties dog ownership, right? We, we yelled and kicked and screamed about, you know, educating our puppies and group classes and then everybody did it. And all of a sudden, like, dog owners had fucking expectations and we were like trying to rise to the occasion, right? People were having heart attacks left and right to suicide rate was fucking getting insane. The rate of disease, like people getting sick from overworking over, carrying. It was crazy and I was like tasked with being like the young person that give foresee shit to try to fucking save people from like having strokes and shit. Now I look out there and I'm like, Oh my God, there's so many of these, like, feels like fake business coaches. It's like people get into it cuz they sniff money out with you guys, right? They're like, Oh, you know, people need help. Like there's a market there. And then I'm like, Why? And then we get these people that come in. Some of them are very sweet, by the way. I'm not saying that every bro Mo is like, you know, trying to just steal your money. But it's so common now that like there's really sweet people that are like, I'm gonna be a va or Dude. Dude, I'm gonna interrupt you. I'm interrupting you right now. This is real time. I just got a notification on my phone and our. Dog business owners group. Hi, pet product business owners. Tell me what you're struggling with when it comes to creating your messaging on your Instagram. And I'll send you a free ebook to help. Oh, this is what I'm talking about. I'm gonna delete it cause I don't want, you know, shit like that, but exactly, exactly what you're just talking about right there. Sorry. Keep going. Yes. No exact. Well, no, that's exactly right. It's like, oh, you know, blah, blah, blah, blah, blah. Like, you guys are look looking for answers and everything feels bright and shining right now. And there's these people and, and when they come through, they're like, Hey, help me sell to pet business owners. You know, , I'm like, I, my question's always like, But why? Like what, what is the end goal? And for us, like the end goal is no man. Like your, your marriage is on the line. Your relationship with your kids or your future kids or your family, or fucking repairing yourself from your family. Like whatever it is, there's a bigger picture, but you're also like this, this like entrepreneurial, like, what's next thing I could do? What's, what's next level for my clients? What's next level for me? What's next level in the industry? There's always these like answers you're looking for, right? And. And ugh, if we don't have people like searching actively for you on your behalf or like your health and safety, like what, what do we have? Mm-hmm.. We don't have a co, we don't have coaching. And that, that's the other thing that you and I have noticed, right? People are like, Oh yeah, I've hired, you know, a coach. And it's like, no, you've hired somebody to like do lead generation or marketing. They're not be marketing hands. Yeah. Sorry, I'm losing my voice again, you guys. I just. I feel free law. It's a really crazy market out there, right? Yeah. Yeah, yeah. I mean, I'm, I'm not gonna go too far off of this, but I agree with everything. This is a conversation we need to also have more of. Um, something I was actually thinking about doing a while back was like, how to hire a business coach. Like what are some of the things it's like to us, like, hire whoever the fuck you want. Just make sure they're in alignment and they have the future fucking focus, right? Cause if you go and hire somebody, cuz like, hey, you know, maybe you need leads or lead generation. And when I do lead generation for people, it's, I'll admit it is actually short term focus. But you need to have the overall longer vision with that type of stuff. Right? So it's like, cool, yeah, you made $10,000 this month, $20,000 a month, $50,000 this month. What do you do with that money? What's the long term vision of that? Like, what are you gonna, what are you gonna reinvest back in? How are you gonna keep that money? We had somebody that just came into our school, or a couple weeks. Yeah, she, she literally hired somebody and um, she made double her money, but she kept less. And we're like, What the fuck?? You know what I mean? So that's like the last thing. We want things to happen to you all. Like making triple the money. Then you're like, you have tripled the expenses too. Anyway, I digress. Um, I do wanna wrap this up cause this is a really good conversation to have a little bit later on. Maybe we'll do that in November at some point or later in October. Um, thank you Maggie, for bringing it up. Um, do you have any closing thoughts on that, Maggie? The whole kind of what you were just talking about? Dude, everybody wants to focus on marketing and leads right now. Mm-hmm.. And that goes back to our point today, guys, if you don't have a plan in place for having a board and train as your business blueprint, like the, the board and train blueprint itself, which we also teach. Thema base, like the most high end functioning like fine tuned fucking board train system for three week like model, like from day one through day 21. Right. Having your financial plan and putting that foot forward, you don't even have to think about leads. A lot of you guys, if you're bringing in like five leads a week, yes, we can turn around and give you 25 in a day, but even if you only have five, don't sell a $500 thing to them. Sell a $5,000 thing. And if board and. Isn't something that you've really like connected the dots with, or like, fine tuned, You gotta reach out to us. You gotta at least join the webinar. Join the fucking class. Like I don't give a shit. Talk to us. We'll help figure it out with you. Yeah. Um, so what would you say, Maggie? What is the first thing that like a force free trader that's listening to us who's stuck along, Yay. Congratulations. We love you can do to start their first board, like their first, uh, force free board and train. Like, what's the first critical thing they could do without giving it away? It's too, too much. They're like, Yes, I'm in. I wanna do my first board and train. I'm in for this you guys fucking rock. Like, what would you say would be their next. Honestly from like the real place in my heart, I'm like, Dude, just reach out to us. You don't wanna do it alone. Mm-hmm., like that's the thing is we're not saying go charge a bunch of money and just go figure it out. Like, yes, know that you can do that, but talk to us first. Talk to somebody, I don't, not even us, like go to the person where you're like, Wow, they do the best quality board and train that I know exists, and like, how do I mentor under them? Because then you separately as a business person can be like, I'm gonna charge 3,500 and I'm gonna pay this person a thousand or 1500 to like mm-hmm. watch over me as I do, as I like, do this case over the next three weeks and, and immerse yourself in it and give a chunk of your, that the fucking whatever you charged to that person, like, I don't know, have a plan for it, but just go for it. Stop. Like, don't wait because. You're afraid of getting judged or you're, you know, you heard a few bad stories. Fuck. This is what the market wants. Do it . Give them what they want.. Give it what it wants. Give them what they want. Yeah, exactly. Not what you think or what you're being surrounded, what they told they want. Right. That's the fucking big thing. All right y'all, so we're gonna wrap this up. So I believe I said it was, I'm looking at my account. This is how. This is how planned we are here at Dog this full cause we really aren't. Cause that's the fine fuck plans. Um, fuck plans. Yeah. No, it's all about the strategy. It's all plans, Uh, strategy over plans or, and ideas too. So, It's gonna be October 11th, Tuesday, and I believe it's gonna
be probably like 5:00 PM Eastern. I don't have Zoom link or anything for that just yet, but it's gonna be like a board stream blueprint. And then if you don't feel like waiting out, like seriously just reach out to one of us, go to our website, fucking reach out to me on Instagram dma. We do have a board and train blueprint. Y'all can, like, we can see if it's gonna be a good fit or not, and just, you know, talk, Right. Cause here's the thing too. Yeah. I've had this, I said this yesterday too on Instagram. I was like, here's the difference. Yeah, we are here to sell, but not to you. Right. If makes sense. Yeah.. Yeah. No, no, I, No, it's so funny cuz like, I'd say like, I don't know, 80%. Of applications that come in, like they're really good conversations for us to keep in, in touch with you guys as a whole. Like, yes, when if you fill out an application, you're doing us a favor as much as we're doing you a favor to give you a quote unquote free, free session. Like it's not about the end result. I mean, look, we want a better end result for you, right? But like, let's say that you're like, Oh my God, I got a, got a great conversation. Blah, blah, blah. Like this, this was the result of like, I didn't buy anything. We're not going on fill them anything. It's like, Oh my God. This piece of the conversation really helped us to fine tune this, this part of like our, you know, plan for two months to help serve you guys. Mm-hmm.. So like, it doesn't, I don't know, It's a give and take, like Yeah, we're here for the give and take relationship with you guys. Exactly. Thanks. And we don't as, as much as, you know, the F bombs we drop, we actually don't bite very much. We kind of do, If you're rude to us, , if you're rude, or if you bring in somebody who's really mean to, that's holding you back, we will tell you the fucking truth about that one. That's a whole other conversation that I don't wanna trigger anybody on listening on this right now. That is great. Anyway. Well, we'll also, I feel like we officially, like, you know, the cats out of the bag. We're Lima trainers. We're ba we're, we're not. We're I'm not. Look guys. All right, very end of the fucking podcast. I hope most people miss this piece. Our foundations are with Lima trainers, not balanced community. Balanced community accepted me because they're not afraid to make money. This is like 15 years ago, but like the reality is, I, I belong with my fucking positive trainers. You guys are my homie. That's how I train and that's the kind of bored and trains you guys can expect. Like you're fine. dumb ship. You know what? The water's better. The water's better over with grassroots because we don't actually exist in any of the pools of training communities. We're the ones to make money first, and then you get to be good people on the back. Like, You're gonna be fine. You're gonna be fine. Just trust us. Yeah. Yeah. I'm fine. I know, it's so funny. We're always like, when we say like, Listen, you're gonna be okay. It's, it's honestly, it's not gonna kill you. Even though it feels like it's gonna, it sucks right now. We don't say it to be facetious. We're just like, we've seen it all so many times. We're like, you're gonna be fine. And um, when you are fine. What we do ask you to do is pay the Maggie's rate chart. Cause we do have a running rate chart and you get, you get to deposit, you get into positive coin, a raccoon coin, that's our crypto. That is R Yeah, R coin. R coin . So a raccoon coin. It's a raccoon coin. All right. Well, Maggie, thank you so much for joining. I appreciate you. I appreciate you too. Thanks for dealing. I know my voice is breaking up, but thanks for tolerating me guys. And also, if you ever get a call from one of us, call your mother. We're your business mommies. We are your business mommies. Call your mothers. Call your mothers. Call your mothers. Alright? And has, I wonder if anybody on who's listening got the business mommy conversation yet from us? Probably. I even posted our group today. I was like, Business mommy checking in. How are you?. I know Connie, your mother in Florida and book over tone. Yeah, on Sunday. I mean, I still like Florida. We, we go down there often. We decided on Lake Norman this, this most recent time. Yeah, we go to Lake Norman this time. All right y'all, I'm gonna wrap this up. Thank you Maggie. I'll talk to you later. Thank you. Bye. Hey there. Thanks for checking out another episode of the Mind Your Own Dog Business podcast. Mind Your Own Dog Business is hosted by me personally and produced by the unicorns over at the Dog this school team. For more information on how to get in touch with me for more information on dog to school or to learn more on how we can help you with your dog. Feel free to visit our website@dogbischool.com. Now, if you really enjoy this episode, do me a favor and leave a five star review on Apple. The reason why, because we wanna disrupt more dog training businesses on how people do the business of dogs. Till next time, I Hi.