In today’s episode of Mind Your Own Dog Business podcast, Kristen Lee and her collaborator, Maggie Christina of Grassroots Enterprises, discuss their dog business-coaching program. Maggie and Kristen are all about loving, supporting, and strategically enhancing anyone with a dog-related business. When you transition to become a dog business coach, you have a much greater sphere of influence and a great deal more responsibility, which means you also need people around you to help with the larger workload. You don’t need to do it all.
Maggie is a strategic badass and explains just what coaches can do to upgrade programs and technology before a launch. Many of the best or most popular trainers become coaches. The trick is charging what you’re worth and being confident in your marketing and sales. When considering a business coach to hire, ask them who’s in their network as coaches. If the coach answers no one and that he or she is doing this all on his or her own, that’s a warning sign that they’ve started a coaching business out of burnout from training or another dog-related venture. You want a coach that has support and a network around them.
Kristen explains just how central a real in-person phone call is to your sales process, especially with a dog owner who is super emotionally connected to their pet. Getting rid of tech in this instance gives you the upper hand in business. Kristen and Maggie also share just how important it is to protect yourself as a coach and to invest in game-changing experiences like a business retreat where you walk away with a working business plan. Another wise word of advice is, be prepared to invest more into your students as a coach than you’ve ever done before as a dog trainer. The perspective that comes along with having a coach is one of the most valuable assets you could give to your program.
Links:
Check out more episodes of Mind Your Own Dog Business
Connect with Kristen:
Online: https://www.dogbizschool.com/
Instagram: @badassdogbiz
In today’s episode of Mind Your Own Dog Business podcast, Kristen Lee and her collaborator, Maggie Christina of Grassroots Enterprises, discuss their dog business-coaching program. Maggie and Kristen are all about loving, supporting, and strategically enhancing anyone with a dog-related business. When you transition to become a dog business coach, you have a much greater sphere of influence and a great deal more responsibility, which means you also need people around you to help with the larger workload. You don’t need to do it all.
Maggie is a strategic badass and explains just what coaches can do to upgrade programs and technology before a launch. Many of the best or most popular trainers become coaches. The trick is charging what you’re worth and being confident in your marketing and sales. When considering a business coach to hire, ask them who’s in their network as coaches. If the coach answers no one and that he or she is doing this all on his or her own, that’s a warning sign that they’ve started a coaching business out of burnout from training or another dog-related venture. You want a coach that has support and a network around them.
Kristen explains just how central a real in-person phone call is to your sales process, especially with a dog owner who is super emotionally connected to their pet. Getting rid of tech in this instance gives you the upper hand in business. Kristen and Maggie also share just how important it is to protect yourself as a coach and to invest in game-changing experiences like a business retreat where you walk away with a working business plan. Another wise word of advice is, be prepared to invest more into your students as a coach than you’ve ever done before as a dog trainer. The perspective that comes along with having a coach is one of the most valuable assets you could give to your program.
Links:
Check out more episodes of Mind Your Own Dog Business
Connect with Kristen:
Online: https://www.dogbizschool.com/
Instagram: @badassdogbiz
You're listening to the mind your own dog business podcast. I'm your host leading expert in dog business strategics. Kristen leaves, guys yet ready for your journey, your journey to cutting edge marketing and sales, creating a standout kick ass dog business and brand along with mastering your mindset that's going to smash all of this glass ceilings that have been holding you back and catapult your dog has us to the next level with actionable steps you can take right away. We're going to empower you. We're going to grow you as you step into your authentic self, not only as a dog trainer, dog Walker or what ever slice the pet industry you find yourself in, but as that bad-ass entrepreneur, my mission is to disrupt the current norm. Cut through the noise, cut through the bullshit and power the incredible women of the dog business industry to step into the spotlight, reclaim, control, and transform not only their businesses but their lives. It's real. It's raw, it's uncensored, and it's what this dog business industry needs. Let's do this guys.
Speaker 2:[inaudible]
Speaker 1:so hello everybody. Welcome today's episode of the mind, your own mother
Speaker 3:and a dog business podcast. You guys kind of excited because I have a few things going on in the background but first and foremost something that I've been squirreling away for like a squirrel storing his nuts for the fucking winter. I have a new friend, I have a friend friend is my friend friend is my friend, friend, friend, friend I highs. So if you guys haven't noticed, I think this might be our first official announcement, Maggie, that we're getting married, that person and I are getting business married. Yeah legit. We are legit getting business married. I'm going to introduce Maggie. Maggie has been a massive, massive influence in my professional life and my personal life too. And she is the mother fucking empire holder of a grassroots dog business and you probably seen some of her shit. I mean she, you see the whole El Guapo poopy thing a couple of years ago[inaudible] strategic branding intent. Rock rock wanted me cause I was just thinking about that time. I was hanging out with art Alexakis of Everclear and he was like making out with El Guapo and like, he was like, you should get a picture of this. And I was like, Oh, I showed up and you did you, he had the, I'm so glad. I'm so glad it was ever clear. Not Nickelback by the way. I was never a Nickleback fan. Oh my God, they're horrible. Yeah, no, I'm good. Like I don't know. Maybe a little bit. Yeah, yeah. Just not Nickelback. It's a funny story. I used to board my horse at a place that the, the lead singer of Nickelbacks wife had her horse there and it was a terrible facility and I always said it was because of Nickelback and it's hilarious. Anyway, I'd be on the point. Well, hello everybody and welcome. Welcome, welcome. So, yeah, as you kind of heard like Maggie, Christine and I are kind of joining this little new venture, not adventure together, but like collaborating together and kind of joining our groups together into this beautiful mastermind slash dog biz school, which is totally not being offered anywhere else in the industry by any other dog business coaches. And it's really fucking cool and I'm super excited about this because it's something that I've been working on and we've been working on strategically for like six months and yeah, and like we officially announced it to both of our, um, our large group of clients and everybody is super psyched about it. Like it was so exciting to now, Oh my God. Yeah, no, that was such a great conversation with everybody too. Well, and that's why I'm excited to be talking with you without very buddy today about just the world of business coaching in the dog industry because as we're going, because it has a lot to do with why we decided to essentially merge because we're both after the same thing, which is loving and supporting and strategically enhancing anybody with a dog related business. So our, you know, literally our goals or aspirations are exactly the same and our clients are already failed like interconnect and they know each other because they're all like minded people and it just made made sense because there's not really a lot of good places to go. Although there's a lot of places to go. Especially in the last couple of years we've all seen this like influx of this new business coach and that new business coach and they're trying to do, you know, shadow programs. Now they're trainer, trainer and I mean it's just the, the like the sheer amount of people trying to launch themselves as in the leadership positions and the industry is just off the charts these days. Yeah. Yeah. And one thing too, I do want to make this kind of clear, I'm going to say at once and only once, whatever you do, whatever you want. I know I'm going to be telling stories, I'm going to be authority right now. I'm going to scare, cause I care what I want to say. This is not a shit on other dog business coaches, seven men. This is not, don't hire them. Hire us because we don't really give a fuck if you hire us or not. We usually seek you out. Oh my God, that sounded really harsh, but it's kind of true. However, I just want to make it clear. This is not like a talk shit fast or they're wrong or whatever. We're just kind of pointing out things that we see from a really high level because Maggie's been doing this for God almost a decade. I've been in this space for about three to five, like three years now, officially coaching for three years. Been in this space about five years, so I don't want everybody to think and say, this is like, am I gross with whole[inaudible]? Oh my God. Because we actually work
Speaker 4:with a lot of dog business coaches or itself were involved that I was just gonna say. I'm like, yeah, no, this is definitely like we need to put the flag up because there's a lot of people that are entering the space that need help. They're coming blindly and without a network and without other people. It's like you can't coach unless you're coachable. And when it comes to, you know, when you're, when you're involved in dog training, let's say, you know, there's a business that you're building and there's, you know, clients and money exchange and all this stuff happening, but at the end of the day, what you're impacting is a single family, albeit it's important and it's important to do a good job and it's important to be dedicated to them. But as soon as you start working with a business owner, it's kind of like becoming a principal of a school. You're no longer beholden to just this many people. Now you're literally impacting, I mean like a whole generation of people that that kind of fall under, not generation, but like, you know, you guys know what I mean. Like an entire group, all of the clients and all of the family members and all the clients, clients, whatever of that person you're not working with, you're taking on a lot more responsibility when you step into the business coaching world. And a lot of people really don't think about that in the larger context of the amount of support that they're going to need to be able to provide that and continue doing it. So as quickly as we are, we're seeing people come into the industry, we're also seeing people last about 18 months and then go back out of it. And that's kind of why we're finally having this conversation because there's such a high turnover rate, we're down for more. We need more leadership and and good like effective leadership and strategic help in the, in the, on the business end up at the top up here, so to speak. But you gotta be entered in or locked in or connected to really make it work for your students.
Speaker 3:So yeah, that's why we're here. Yeah. That's why. And like I said, it's not like, Oh, they're doing it wrong or whatever they're teaching, we're going to point out some misconceptions and some trends we're seeing that might not be serving you as dog trainers and dog business entrepreneurs. But what we're saying is if you are interested or looking for that type of consulting role or whatnot, there is support out there and you guys need support because it is a massive, massive undertaking. I know for myself personally, Maggie, if I didn't have a team of support people that I could go to like you, to Dina, um, to our old previous marketing people and our salespeople, I would have melted down. Like I've had many meltdowns and the community around what you've built, Maggie, for business coaches, my, I've been in myself and you know, the Christina Cass's and Emily Nolan's has been, there's not even a value you can sign to it because like Maggie said, at the end of the day, as a business coach, it's a huge, huge responsibility. And you see some of the good, like the really good, and I share a lot of good stuff, but you see some of the worst and you can't control what your clients are gonna do. But you have to also set a boundary where you can't receptive responsibility. It's almost like when you train a dog owner, it's like, Hey, you can tell this dog on her, Hey, your dog needs to be muzzled around kids. Are they going to go do it? And that they're going to bite a kid. Is it going to be your fault? Same thing. Right? So what we're saying is if you're, if you're in business coaching, amazing, connect with us, connect with Maggie especially, but also know there's a community out there that you actually need because shit is hard and it's responsible. Like Maggie said, you literally have to realize you are impacting people's livelihoods. You're impacting survival and yeah. All right. Anyway, so let's officially want kick it off and start talking about this cause this is actually an elephant kind of in the room that everybody's talking about and everybody's doing, but they're not really talking about. It's one of those conversations where basically to have, I think,
Speaker 5:yeah, I agree. I agree. Yeah. Well and I think it's easy to be afraid to have this conversation for many people because we all already know that the industry has polarized enough as it is. You know, we talk about the two training camps and are you on this side of the fence or on that side of the fence? So we're already anybody that's a coach in the industry. We're coming from that place naturally. And so you know, I see a lot of similar behaviors sometimes with other coaches that aren't necessarily interconnected or you know, working for the benefit of the greater good so to speak. It's like they're also in survival mode. And so how do we kind of kick you guys, not out of survival mode, but get you to a place where you have a team of resources and a team of people that can actually help support you so that you can do the work that you're supposed to be doing around coaching and supporting people in their business. Whether that's from the skills side, you know, you want to be teaching other dog trainers how to do board and trains or provides shadow programs or what have you. All the way to the other end of the spectrum, which is more business related coaching people that are trying to teach online courses or teach marketing, teach, you know how to teach people the more business skills. So it doesn't matter where you're at, you've got to have a team of people supporting everything that it requires of you to be able to do that work.
Speaker 3:Yeah, and one thing, this is something that I really rarely talk about. This podcast on this podcast is exactly what so and so does or exactly what I want to do or what I do, but I think right now, Maggie, it'd be really good to kind of give an introduction of both of us and what we really, truly do kind of behind the scenes, and this is against everything we always talk about. It's like not about us, but the, I think this really shows some merit about what exactly that grassroots does and what kind of individual things we both offer to other business coaches and other just dog. This is on March, whether they're dog walkers, dog trainers or groomers or pet sitters.
Speaker 5:Oh God, that's such a great question. And I feel like there's many questions within it now. Like all the things, so part of what we do with other coaches is we're able to come in and kind of figure out what it is that they're trying to accomplish first and foremost, how they're trying to accomplish it, what's, what's not
Speaker 4:working and work on. Kind of reframing that for me and the greater context cause everybody does their, you know, something slightly different they're good at. So I'm great with like overall strategic approach with stuff like I'm great at looking at the whole picture and figuring out where things need to shift. Coming up with the game plan for those things and supporting somebody through that process. I can do marketing but I'm not the best at it. Chris, in terms of like branding and some of the technical side, especially for those of you guys that the tech pieces either don't come naturally or they do like Kristen's a great person to learn to learn from and some of the other things. But yeah, as far as as what I do, fuck, I do a lot of over like this strategic overhead, so to speak, work with a lot of people that have really unique stuff to offer and it's like how do you market stuff? But it's never been marketed before. That's a big time where people call me in to the table to work on a project with them. Yeah. What are one of the things you see most new dog business coaches or train the trainers really butt up against to Maggie? Like what are some of the biggest issues you see right now affecting them? Oh goodness. There's so, there's so many. Not having strong marketing, not being really clear on what it is that they're, who, who they're working with, they're trying to work with and what it is they're doing. So marketing's usually an issue. The program is designed the way that they have their stuff. Pro design. So for example,
Speaker 5:I have told this story in a different podcast at some point, but I had recently seen a website for a well known, well respected trainer. They'd been training for 40 years sort of retired, but to get more into kind of the business coaching type stuff and you know, doing a quick look on her website. I also see a lot of people doing this where they'll list off like, Oh, I'll do a zoom call with you and in one hour consultation, and basically they're trying to run a coaching business the same way that they ran their dog training business, right? They might offer private lesson packages or whatnot. So not really understanding how to elevate and take your programs in your, at the way that you're actually doing coaching to a different level to make an even even better client experience. So the program design is a huge aspect of where I see a lot of people go wrong over delivering. One of the big problems with, for a lot of people is just simply over-delivering. They end up hurting themselves out all over again, just in a different way. Being too attached to the outcome, especially with difficult clients. You know, when you're dealing with dog training clients, it's one thing. It's, you know, we see a lot of people kind of bitch and moan on occasion, right, about all fucking dog owners. You know, they never follow through. They never do this, they never do that. And the reality is, you know, dog owners were the easy part. Dealers are business owners because there's so often they can easily be triggered into a place of sheer survival and panic, right? Dog owners don't get their whole life triggered by their dog. Typically, you know, their kid gets bit in the face or something like that. But those, that level of intensity and emotionality and the how often it occurs goes up in your schedule, not goes down. So you're dealing with more of a revolving door of emotions as a business coach as well. So it really takes much more refined client skills and client management skills in order to actually get past that regardless if you're making$1 million a year or not.
Speaker 3:Yeah, yeah, totally. And one thing too, I also want to reiterate is it's okay that you can't do it all. Like, I want to reiterate it, it's like you can have a specific area that you're super fucking knowledgeable in, whether it's the business side around marketing or maybe website design or branding or graphic design, or you could be a fucking bomb ass motivational speaker with personal development and whatnot. But it's okay not to have to do it all. And I have many dog business coaches that are up and coming and I see their stuff and I just look and I go, God, that must be so fucking exhausting to do it all. And I just see it and it's consistently blasting and I'm like, no girls, guys, husbands, wives, whatever you want to call yourself. It's like you don't have to do it. Oh, there's always a team behind you that you can delegate stuff. And it just, it just looked exhausting. When I see people posting all this stuff consistently and like, Hey, I'm doing a webinar and Hey, I'm doing YouTube and Hey, I'm doing a podcast. And like, yeah, I use that stuff too. But like when you're consistently trying to be the expert of all of that, you start to also lose your inauthentic authenticity and just a lot of crazy shit. That's something I see. And that's like one of the bigger mistakes I see. It's like, no, calm down. If you're really good at working dogs on an equal or whatever and you really like to get in front of people in POC, then maybe start, you know, like with your program design, like Maggie's talking about store, thinking about those types of things versus trying become an, I don't want to use the word no at all. Cause I feel like it's such a facetious word, but almost like you don't have to do it all and you shouldn't do it all because the balls are gonna fucking drop even more. Yeah. That's my mic drop on that one stuff.
Speaker 5:Yeah. Well for some reason it just brought up in my mind to that idea of, you know we talked about in Britain when we talk about branding, this homogenization that's happening where everybody's starting to teach the same thing and it's the same old model of outdated already shitty stuff that for some reason we've just assumed is how it should look and how, I mean it's just the way that it is. Therefore people keep teaching it. Nice. See now these business coaches sometimes are leaving. I would say they're leaving their dog trading businesses at tiny bit prematurely. And the reason why is they don't go through all of the system updates and upgrades in the 2019 2020 requirements before, you know, going into the business coaching aspect. So then they're teaching stuff that is already outdated before they even start to teach it. And that is is it really affects those of you guys are trying to do because it puts you at a deficit before you even hit the start buzzer. See what I mean? Maggie, can you kind of talk about really quick cause I'm actually, my interest is peak. What are some of those system upgrades to kind of get you into the world in 2019 2020 dog business like Tom, can you talk a couple of those really main speaking points on that? Like okay, what are some of the things if somebody is looking to start coaching or creating community around, you know, business coaching, like what are some of the most definite points they need to look at an upgrade before they do? Oh well let's take the difference between websites and Facebook as a marketing platform. For example, 10 years ago, five, 10 years ago, 15 years ago, not back before that because websites weren't a thing in the industry. Even 10 years ago. You know websites were a big deal and that's where a lot of trainers moving some of their businesses online. We're able to get a lot of traction up until 2009 to 2011 some things started shifting as a whole different story and then Facebook started taking over. Now we're still teaching based on 2010 right? When I see people pop up that are doing stuff on websites, they're literally teaching stuff that would have been up to date, you know, literally 10 years ago. Right? And, and so, you know, let's say for example, you have somebody that historically did fairly well with SEO and websites, therefore they, you know, get this idea. It's kind of like the dog owner that train their dog really well once therefore they've decided that they could be a professional and hang out a shingle and just go to town, right? We're going to business school or you know, just start doing whatever. And the problem is they don't actually have that experience of what's coming up or what's actually up to date. Right? Cause they're teaching based on old stuff. And so, you know, we're also now seeing a lot of people that are stepping in and into the coaching space with really kind of antiquated techniques. And meanwhile we're all, we're already updated with Facebook and now Facebook is also changing. You know, the 2020 to 2025 is going to shift again where we're looking at a, what we call branded content, like not just[inaudible] but like more videos and almost storylines and you know there's more that has to go into your marketing. Again, that's going to be coming up, that's going to push us into another quick kind of growth cycle. This is going to leave us now behind again for the people that are now just barely catching up to Facebook. So it's like every time somebody comes literally online going, Hey, I'm a business coach. Well we tend to see is that they're teaching that stuff that's, that's already outdated. So every time a business coach, so to speak kind of opens up shops, it's not interwoven with what is already cutting edge. It kind of slows the process down for the rest of us. And that's what's creating the homogenization. Yeah, and what I see when people start to, like you said, open up shop essentially it's like, Hey, I did it this way and this way gave me success.
Speaker 3:Right. And success is one of those things that is very subjective, like super subjective, right? You could be success and make$10,000 a year and be super happy. You can also be a success story and make$10 million a year. So what I see, what I personally see and I feel I feel very deeply about this, is it's like, alright, I had some success, which it's coming from a place like, I'm going to say this too. Again, it's coming from a place of actually wanting to serve and help others, but it's like I'm coming from this place, I've done this. So this way works obviously. Right? And there is some validity to it. Cause if you had you your subjected success to it, but what happens is when you're so focused on the one path that took you to where you wanted to be and you're not really open to the updates and the changes and things like that. And one thing Maggie and I are so fucking huge on is our education too. Like how much, how many hundreds of thousands of dollars have we spent in education outside of the dog industry of knowing the technology and the way the market is changing consistently. But when you say, Hey, I'm opening up shop, this is the way I've done it, this is the way you should do it. And it's only one kind of formula and you're very, and I don't get the word formula, but like one kind of thing that, that you found kind of your pot of gold with might work great for you, your local market. But when you try to implement that, just say you're in California and then you're in New Jersey, it's going to be a totally different market. The way you talk to your people and your, the way your clients, your, you know, your business, the business climate committee. So that's what I see and it's like, Hey, it's amazing. We think it's fucking phenomenal that you've had success with something but also be open. There's other ways to do it instead of just like, I like the word you use. I noticed the Gina ism hanging your shingle. It's like, Hey, I created an online dog training course once it gave me success. So I want to teach this great, but also also realize the market is dramatically shifting and if you've only done it that one time and you haven't updated those systems like Maggie was talking about, there's going to be some lag time. And again it goes back to serving your clients if you get what I'm saying. So that's just what I see. And there's a lot of screaming too about like, Hey, I've done that this way. I made six, seven figures, I'm a$200 million dog trainer. I was like, great, let's talk about that and where can you optimize that to to bring it to your market? We have certain people like you were just saying that might have built their business up to like, you know, a six figure or even seven figure business and have kind of worked themselves to the max and they have a lot to offer, right? But they're also tired and they're used to running around and they're just looking for something different to elevate themselves. And I think as people are stepping into that and considering business coaching, what they have to remember is, you know, number one like that six or seven figure business, how many staff members do you have, right? How feasible is that model for other people in general in the industry? Like who are you actually wanting to teach with with the skillset that you've got? As well as, again, going back to
Speaker 5:taking stock of where can you improve your business? Where can you bring things up to the cutting edge before you step into full time? Especially full time coaching and consultant. Yeah, right. Because that's kind of goes back to my earlier thing I was sharing with you guys about people starting when they're already at a deficit is that you want to make sure that all of your systems, the way that you're running programs, one of the big problems that I see in the industry, for example with programs that fonts people follows them into B2B, which is business to business, right? Business coaching is the fact that when it comes to program design, a lot of people are doing an either or approach to it. Meaning it's either in person, physical type services, like Borden train or group classes or private lessons or online courses, YouTube videos. What is the zoom meetings now people are opting for zoom instead of, what was the other one where you'd dial in? I can't remember. It's like old Skype, right? Remember? Remember when people were starting to like pitches, zoom call or not zoom, but the Skype calls, like I remember there was about 15 years ago. Again, when I see people offering that shit, I'm like, Oh honey, no, it's 50 your, you're 10 15 years late on that bandwagon. Right? So it's like the old school membership sites that were 27 99 a month. Yep. Yeah. There's no value in it. So instead of learning how to do what we call fusion programs, which is literally the program of right now and the future, they're not learning about that stuff, not making those updates. And by the time they're starting to coach or train trainers, whatever, they don't have those essentials to be able to also pass down to their clients. Then that affects their success and what they're, they're able to do with their business, which then affects the business coach themselves. So it's just, this is why it's so important to have a network and a community, whether it's within the dog industry or not. Right. We're the only one in the dog industry currently, but that's why we've been interconnected with other business coaches outside of the industry for so long. Because it's, it's an essential piece of being a coach yourself. Yeah, yeah. Just keep going on it.
Speaker 3:It's a really good point because it's, it can be fucking lonely too. And then you see, you know, you see, and what I see and what you see Maggie and grassrootsy is, is like you see these people, it's a very like a very popular trainers and a lot of the popular trainers who go into business coaching, which is, you know, it's almost like that next step. That's why I feel like that's the next elevation. And then you have really good people, you know, quieter people that that have a lot of value to offer to be a business coach or you know, train the trainer or train the dog Walker coach. But they're being a little bit more quiet on that too. And so it's like it's finding those people and it's like okay, you know, if you go with a popular trainer, whoever's the popular trainer of the year, you know you might get something really good, you might not really get something good. But also keep in mind the other smaller trainers too as well. So I don't know where I'm going with it. I had one of those fleeting thoughts on this cause this is like one of those types of things that I get fired up around too is also too, it's like if one thing is if you are a struggling business coach, and this is what, this is what I, this is what I was talking about. I saw a positive dog trainer judgment or anything like that and she's full of piss and vinegar. Like, she's a really good dog trainer and she's like, I want positive dog trainers to be able to charge the same price as like E collar trainers.
Speaker 4:Yeah. You know what I'm talking about? Right. Forever DOE. I don't know who that is, but hell yeah.
Speaker 3:And I see her stuff and I see that it's really fucking passionate and like that's great. Like I feel like all dog trainer camps, whatever side you, and you should be tardy here where they did value and that's how she started off. She was like, I want, you know, dog trainers that do all the style training to actually start stepping up and build something and targeting their real values. Y'all have real value. However, when I go and I look at her stuff and I'm like, I see her offering, you know, hour long coaching sessions for$20 or$30 or$50 I'm like, can you see the inconsistency right there between your messaging and then with your own program design? And this is where it's like kind of getting out of balance, no pun intended, out of balance, but it's like you have this smaller trader that she's got a lot of value, doesn't, it doesn't fucking matter if she really wants to help people, if she really wants to help her side industry or whatever side it is to start getting into step, you know, authority and influence. But then it's like, no, I'm going to be small and feeble and just say, Hey, while you, and then I'm going to charge$10 for my session. It's like, no bitch. No like you have, you have this. And it's like, no, you know, just, that's just my, that's just my train of thought, my own ramble right there. It's just, it's fucking mind blowing. Some days I'm just like, Oh my God. Like y'all have so much value. But at the same time it is too, it comes down to your marketing, it comes down to your sales. It doesn't matter what style you are or whatever. So
Speaker 4:yeah. Well that's, you know, I love the vibe that you mentioned that because I for years have agreed with that we're all out to better serve people. If we can get over our hangup hangups and come together and just agree to keep focused and that way it doesn't matter what camp or train. And we've got all kinds of trainers that are students of ours and we always like it. This is literally where the whole unicorn reference stuff started popping up years ago because we really are like a unit, like a fucking magical unicorn. Do you have, we exist in a space where most people doesn't, don't think it can exist. Right? Is beauty, beautiful, magical. You know, group of business owners that are super dedicated, that are hard workers. They've got their, their dedications set to being some of the best service providers and business owners in the industry. And they come from all different walks of training and it's absolutely wonderful. You know, we kinda, it's like a self policing, right? But that's, but that's also part of, as a business coach, you have to recognize like what do people actually want? What do they want to be involved in and what's beyond what you think you can offer as well to think outside of the box. To really have something to attract those guys with and do something that's really gonna make an impact and not charging enough. Oh, that just breaks my heart. It does so much work to do. You can't afford to, to, you know, Dick around and don't make any money. You know, you have to invest in your people. And that's one thing I, I, you know, I would like everybody to write down if you're either a coach yourself or trying to become one, you need to be prepared to invest far more back into your students than what you've ever invested before as a regular dog trainer. Yeah. Because of the testing and the time and just what it takes to just keep everything organized and moving forward and, you know, helping people when they need him. Just all of it. It really, it's, it's, it's, uh, it's dedication. It is dedication. I think that that's why certain people, it's like with any business, you know, they start for the first 18 months either they're like, fuck yeah, this is exactly what I want, what I want to be doing. Or they go, Oh fuck, this is nothing like I thought I want out. Yeah. So you know, if you're sitting there going, fuck, this is still what I want to do. I just don't know how to get there because the way that I've been doing it is not working. How can hit us up? Yeah. Now can we switch gears to more of a controversial, polarizing view on this? If that's completely, you know, I'm always happy to, this is where our feathers are going to get ruffled a tiny bit and where people are going to get angry and leave me bad reviews. But that's totally cool. Yeah. So what are your thoughts on Maggie? I'm going to say two things and I know you get fired up about these two things. A, I want to become a business coach because I'm tired of working with dogs. I'm done. I'm burnt out. Oh yeah, you got to go there. And the second one is I'll do business coaching cause it's easier to get people that need help little businesses, you know? Okay. Before I answer these questions, I am going to take note that I'm going to answer it with those of you guys in mind that are listening to this just because you're looking for help, right? You're not necessarily looking at me looking to become a business coach, but you find this to be a fascinating conversations. You're still hanging on you love you, right? So I'm going to be honest to help you guys out and to also remember to the rest of you guys who are listening to this, I know that you're, if you're listening, this probably doesn't apply to you. So no offense, anything that might come out of my mouth from this point forward. So give me the first question, which, which one do you want me to cover first? So what I've observed over the last couple of years, and I've seen it with some of my previous clients, is they're essentially done working with dogs and dog owners. Maybe it's because they've been burned out, they're burned out there. Maybe they're done dealing with employees, maybe they're just sick of, you know, they're just ready for something else. What it doesn't involve docs. So naturally because of the community
Speaker 3:and the sport they've seen in people reaching out for help, they want to go into coaching others. So basically kind of, Hey, I'm burnt out. And I'm not saying this applies to everybody. I'm saying this with a lot of love and compassion. I've just seen this, but Hey, I'm fucking burnt out. I don't want to do this anymore. And I just want to work with other dog owners. And I'll give you a really good example. I'm not gonna name names. I had a client, she's been in business for about five years, top top person and had a one point$2 million business and she didn't cut herself a paycheck for almost a year. She was on the brink of homelessness because of just the way systems were going. And she wasn't a client for awhile, for a long time, but she said to me as she was exiting, I'm just going to coach other people cause I have$1 million pet sitting there, this business. And to me I was like, Oh my God. You know what I mean? Not like, Oh my God, you're going to go do this. But it's like, Oh my God, girl, no, you need to take care of you first before you got to fix your shit first. And the thing around it is if you're feeling burnt out and you're, and this is where I'm kind of going with this before we lead into you, Maggie, is if you're feeling really burnt out and resistant around what's going on truly at a different level in your business, at a micro and macro level, this is what I'm talking about.
Speaker 4:Well then what I'd like to add is I almost feel like, let's just assume that none of those people are on this call, right? So what you guys need to know that or possibly, you know how earlier I was like, Hey, I'm going to dress. Some of you guys that are not necessarily looking to get into business coaching, you just find this conversation to be fascinating. You need to be aware that those folks that are sober now that they're like, Oh, I see other people like Maggie and Kristen and other people, which we don't necessarily need to mention names, but they're out there doing pretty well for themselves. I think that's the ticket cause I want out there, they're going through literally a burnout mode. So they're scrambling at the thing that appears the easiest. They're not going to not do it just because we're sitting here saying, Hey yo, this is a bad idea. They're going to do it anyway. Yep. So you guys need to understand that there's probably 70 to 80% of the people you guys will see offering coaching are in that position. But it's very difficult for you to figure out who it is. Right. So one of the things, I think that was a really good indicator if you're kind of interviewing people is, Hey, which other coaches are you connected with? You know, who are your peers in that space? If they're a one person show and they're like the God of their business organization and there's no other influences, it's you need to be, it's a problem. So I think of, I had to give myself like one main rule of advice if I magically was reborn as a different person and coming up as a dog trainer and met myself. You see what I mean? That would be the one piece of advice that I would give myself and ask about their network, ask about who they're connected with, find out, ask questions to figure out who else is surrounding them or is it just them? Because I would really think twice if we're hiring somebody in that position and the folks that are most becoming coaches and consultants from a place of burnout are not going to have a network surrounding them. Yeah. Yeah.
Speaker 3:And I think that's one of the biggest, you know, you had to push me into business coaching, by the way. I was like, no, I don't want to do
Speaker 4:good people have to be, I had to be fucking forced into it too. I mean I had people encouraging me for years. You know, it wasn't something that I did, I really chose to do. It was something that I was called to do because I was naturally good at it. There was, you know, a need and I knew how to fill the need. Right. So it wasn't coming from a place of I'm so burned out, I want to do it because of survival mode and because me, me, me, me, me, I was doing it because I wanted to serve other people.
Speaker 3:Yeah. And I think too as well, it's like, it's a really good question. It's like, Hey, if you're looking to hire somebody or looking to almost basically interview a business coach, and by the way, interviewing a business coach is huge. Just be, have some awareness around just kind of joining a program without having a screening process. Cause that's where those business STDs can kind of start telling hen. But that's a whole other story. But
Speaker 4:totally. If you're not required to go through breeding process on the phone with somebody yourself, like there's a problem. Yeah. There's always been opportunity for both parties to stop and ask questions and get to know each other. Anything's decided on and you should have a Buckley game plan before giving your credit card information at all.
Speaker 3:Absolutely. Absolutely. I think that's like one thing a lot of people struggle with us. Sometimes Maggie's like when they want to come into grassroots like, Oh, I just signed up on the website. It's like, no, we keep, we keep our community and we've Weaver, we literally created a unicorn because of the community standards we hold ourselves to and our clients to as well. But a really good thing is, and this is, I really want to circle back around, kind of like, it's like, Hey, person doesn't happen to be a one person Joe. Like I always know like if my clients come to me and they have a question that I cannot answer on something, I will go to Maggie or I will go to another one of my mentors or something like that. Cause not everybody knows everything and it's okay not to know everything it like totally is.
Speaker 4:Oh my God. Oh my God. So I'm going to point out for a second. This is part of the burnout, the secondary burnout that we were hitting on earlier with people that choose to become coaches sometimes without the community support because now they have to be the person that has all the fucking answers. Yeah. Oh my God. Is there anybody giving the gifts to their clients? The way I see it is it's a gift that keeps on giving. We're saying to our clients, Hey look, anything you could ever possibly need is all under one roof. If you ever have a question that I can't answer, we have somebody within our community and your team that can answer that question or find the answer. Everything's taken care of because there is a web. Right. And so nobody, none of us have to be mutually responsible or we don't have to be singly responsible for everything. For everybody all the time. Yup. And so the business coaches out there on their own, does, they have to feel like they have to come up with all the answers all the time and that stress inducing, right. And often. Yeah. And that also
Speaker 3:is one of those pieces that had originally contributed to their original burnout. Right. And also over-giving and not having good program design and not really knowing how to charge enough and having a good sales process, client type, intake process, all of it. Yeah. Yeah. And it's, and again it goes back to saying it's okay not to have the answers, but it's so fucking huge that it's almost kind of like the car Matic or like, it's like if you're going to invest in somebody, cause you know, business coaching is an investment. It is and you should have a return on your investment, but your coach should also invest in themselves heavily like your coach. And that's another question you guys can write down if you were interviewing business coaches and I welcome that question. I welcome that question. It's like tell me about your education. You know, it's like what do you learn from who? Yeah, what I would love to do a talk with everybody or a podcast focusing on how to like, which questions to ask the business coach, how to interview versus business coach. Cool. I liked that. I'm writing that down. Just an idea. Just get to really get on there. No, that's a really good one. It's like, yeah, like any business coach, I gets defensive about that. Like, well it's just me and I, I had, I have some figure business and I have projected two point$3 million in 2021 or whatever inside joke right there. But it's like, no. Who do you surround yourself with? Who do you surround yourself with? I know for Maggie, for grassroots from me is we're continuously outside of the dog business industry because again, historically the industry has kind of been a decade behind. So for us we have to really heavily invest in our education to other, other people to other internet, you know, at hers to other digital marketing. You know, I just realized we are literally playing catch up on everybody else's behalf. So he are the last like Whoa. But it's, it's fucking fascinating and that's why people are getting the 10 2030 K, 40 15 months. And you know, and really not, and it's not much of a leap as a huge leap when you compare it yet, but it's not a week when you look at where we should be right now, if we match what the market, where the market's at, the market is way more mature. It is 20 years ago and consumers are smarter and consumers are so fucking smart, like people are so smart and we need to give them the education behind and we need to fucking just caught up. I mean like I think this also goes out. That's like how we value ourselves as dog professionals. Like you would not see a Marie folio having this discussion like, Oh my God, the internet marketing or you know, marketing. It's like soaking your time. It's like, no, you know, playing catch up. It's tough. And what grassroots does, what Maggie does, what I do is we literally have to create new standards out there for everybody. We have to create some standards and because you guys deserve it and you guys can't fucking keep living with that shit and this is what if need so fucking fired up and it's not hate because again, I invite business coaches to come talk with us, but it's like you are disturbing your fucking market and you are diminishing your market again and what's going to fucking happen. This is a whole other topic is we're going to hit every session at one and next year at some point then your business continuity goes to fucking shit and your business coach should also have a business continuity plan when they economy takes a mother fucking dump. Mike drop right there. I'm done. Goodnight.
Speaker 5:I'm just sitting here taking my head. I'm like, yeah, we've already done all this and we continue to refine it. I'm like, it's already there. It's already available to people in the industry and that's truth be told. That's why we started inviting other coaches in two, three years ago is because we need to be sharing access to this level of information and refine that because the work, like why recreate the wheel? You know, I love what you were saying before, you know, why recreate the wheel while at least change the tires and it's like well we're, we're the fucking tire shops. So yeah it's time. It's time to, to exchange your tires. Y'all like fucking ready for an upgrade.
Speaker 3:So Maggie a question I want to ask you, and this is something I see and this is kind of the second question, that controversial question is around the whole sales process of selling your business coaching services. And I feel like there's this huge misconception that other businesses are going to buy very easily more than pet is pet owners, which I've experienced on both ends. And I'm going to hold back cause I already went on tangent, but talk a little bit about that little misconception about the sh the selling kind of what you do and what grassroots does around the sales of that as well. Cause I feel like that's a lot of valuable information that people should be writing down. If you're listening to this as a business coach. Right?
Speaker 5:Well I'd first like to direct everybody. Forbes actually put out a really great article, I think it was back I was like late September like September 29th and it was dealing with the fact that consumers are tired of dealing with machines and automated processes and the fact that that's Bell's huge opportunity for small business owners and reading that article, I've been meaning to share it back out because we've been saying this in the dog industry for the, especially the last few years as so many of you are attracted to automated stuff, automation on your website and emails and all of this. I mean the amount of people that tend to have you actually, you know, answer your phone when somebody calls and it's a potential client. Most of you guys are likely to send that person back to your fucking website, which is not always the case. I know I could send some of you guys go on. Don't do that. We'll guarantee you. You still fuck up somewhere in this, in this client onboarding and sales process. So the fact is like the dog owner, they are emotionally involved in a way with their dogs that people historically have not been up until like the last 30 years or so. And with all of the busy-ness of marketing and how many people offer dog training and all of this, just the consumer experience, they want to have a goddamn connection with somebody, right? They are looking for somebody to actually have a connection with in order to choose their service professional. And so having a deliberate, uh, sales process that requires you lovingly getting on the phone and prioritizing people and really connecting with people, that is the first step and the best fucking sales process you could ever possibly have. Not for just yourself as a business, you know, as a B2B person or a coach or trainers, trainer or whatever. Same thing with, with your students or your, you know, typical dog business owner. It's already out there. Having a strategic sales process that gets rid of tech is the literally the next step for all businesses. If you want to get on that the next bandwagon so to speak. If we're going old school again. Yeah, new heavy into the tech for awhile and look there's a time and a place for it. Like having fusion programs, using tech to actually increase the student experience once they become a student. But before that point you need to be able to update that process so that you're making deeper connections and you're going through a process of getting to know your students. I have never one time in my entire life taken a single dollar from somebody without first getting to know them, deciding if I can help them, if I want to help them, if they want help, if I like them. And then I come up with a customized plan and we take it from there no matter what I'm offering at the time. That's always been my process, always will be my process. So that also leads you to a place of teaching from such authenticity and power because of the, the level of students that you're going to bring in by doing that. So, and you are modeling really good behavior for the people that you're now coaching.
Speaker 3:Yes. Yes. And I do, I talk a lot on this podcast about sales and the connectivity of sales and you know the majority of the grass roots clients. So between, I would say an average sale for grassroots clients is what? Like 7,500 maybe 6,500 yeah, somewhere in there. Yeah, the top ends usually around 30 30,000 and when I connect with people offline, when you guys are talking to me on the phone or you know, sending me great emails and stuff like that is I get a lot of resistance. Like I could never imagine selling a$10,000 board and train. And what I usually respond back to is how do you sell your board a chance on my website. So your website, which is important to a point, we'll never reiterate the value. So that's why it's like Holy crap. You have to be able to make a space for somebody show up offline, like legit. Like I have a dog training business in all of our sales are not done. None of our sales are done online. None of our sales are done through email. Every single one of our sales is done via phone and it's a two person operation and it does pretty fucking damn what we'll look also look at Maggie, look at one of your high performing franchises. A you have, who is it? 1.21 point$3 million and it's a franchise and all of their sales are done via,
Speaker 5:Oh, it's so funny because their location is out of and there this now officially the actual largest for, is it the largest franchise in the United States dog King franchise and my, well our client, my clients to kind of share someone's location is literally the top performing location of all of these franchises in the largest dog trainers training franchise United States. And it's like people have been trying to figure out Cod, what's their secret, what's their secret? And it's like it's not they get on the phone guys, it's really not a secret. They have a rate consultative sales process. We've refined their scripts, we've refined their processes and we worked out the kinks for them in their facility. Like that's again why people need coaching because it's like here's the beginning stages, but you really need to know how to fine tune those things. I would also add to, for those of you guys that are doing business coaching or you know when I, by the way, when I say business coaching, where we're also talking about like people that offer shadow programs or anytime you're involved in doing a thing with other professionals. Coaching. Yeah, like workshops, seminars, development or it doesn't matter. You could be just offering retreats or massaging their fucking feet. You're still, you're still in B2B. So part of what happens in that transition for so many coaches is they don't know how to remodel their marketing to fit what they're now doing. Right. And that's, I think one of the biggest hiccups that people go through is they're not sure how to make that leap. And oftentimes the easiest thing to find and research, especially because again, we're, there's so many people that are out on their own trying to do it. What happens is they come across already outdated or information about, you know, doing passive sales or building simple online courses really don't have any depth or value and they're looking at a lot of like digital marketing people and you know, stuff that's not necessarily been crafted for the dog industry itself.
Speaker 3:Yes. Yeah, totally. And I see like for example, I see a lot of, a lot of use of like click funnels, like click funnels guys has gone down a lot too. Cause I've, I'm kind of involved in some of that space and that a lot of passive stuff is just a model like yeah you could have totally have passive income or whatever, but that's not going to be your bread and butter. And that's where a lot of people start to go. And it's like, all right, cool. If you are previously in a dog training company or dog walking company or a pet sitting company and you're like, Hey, you know the, most of your work is done through online or you know, most people only booked through your online site where you don't have control of your clients that are coming in and before anybody goes, Oh, I can't handle all these calls. Well I can probably care, auntie, you probably had a lot of clients that are probably not that great of clients. But if you're passing along that too, as a business coach, those same quality clients are going to show up to be your business. You know your business clients too, and you don't want that. Like on top of everything else we've been talking about, it's too, it's too much. It's literally too much. And if you don't have a network, if you're fucking doing this by yourself, you know, you've read some books or whatever to get a fucking business coach. If you are a business coach, you need a business coach or at least a mentor to kind of guide you and go through. And that's why I fucking grassroots is there for some of the best business coaches in the world right now ourselves included. But the thing is, it's like just really fucking have a check, like a reality check of like, okay, yeah I want to do this. Check your intentions. But also again, don't think that you have to do this alone because do any alone is a, it's fucking dangerous. You can also open yourself up to lawsuits if you're not fucking protected the right way. That's another thing, you know, it's like, again, you're fucking with people's livelihoods. You are a legit fucking with people's livelihoods and if something happens, it goes down. You know, you, if you don't have yourself set up properly, cause it's very different to be set up as a business coach and marketing strategy and consulting. It's totally different than, you know, having contracts with dog trainings and dog walking and stuff like that. You are in a whole world of hurt if something happens.
Speaker 4:Blammo. Yeah, there's just, it really does come down to the fact that you're dealing with somebody who's livelihood as opposed to, I mean, I don't want to, I don't mean to sound rude, but it's like just a family pet, you know? There's not, there's not nearly as many people that are being affected in that process. You're dealing with like many families in many pets when you're taking on that role and responsibility.
Speaker 3:Yeah. And we're not discouraging you. Like if you want to fucking do something like this, awesome. Like we meet like my, you said before, yeah. Need, especially you all women, especially you women. Like we need more of you guys out there and we want to help you, but do it smartly and ask and get help and come to a nonjudgmental, come to the dark side. That's not good. Mental health. We have cookies and unicorns.
Speaker 4:Yeah.
Speaker 3:Corn and unicorn popcorn. But the thing is we have this support, this network, and it's like interwoven, but also too, we want you to be successful at this. We don't want you sitting there and devaluing yourself and selling 39 99 memberships to your website or you know, downloads that are$20 or doing a webinar for$100 no,
Speaker 4:fuck girl. Fuck. Yeah. I feel like so much of the coaching the bowls down that I do and with other coaches and consultants or what have you. Oh yeah, another call come in. It's okay. So yeah, the the biggest problem that I find I deal with, with helping people with their coaching business once they've already tried to get it up and going is really organizing things in a way to protect the coach. Yeah. Oftentimes we start there and then we look at, okay, now let's create a better client experience and marketing strategy and all of the other that they need help. You know, having somebody with the, with a different view of it to help organize. One of the things I really think is awesome about what we provide as well is that doesn't necessarily mean that somebody has to jump on board with us full time. Right. Like being able to do like a VIP retreat. A lot of times when you're, you know, you've already gotten something started or you're looking at getting something started sitting down for a day, day and a half, two days straight and coming up for like a mountain retreat, getting some fresh air, you know, going on some beautiful scenic hikes, getting that time away and then to sit down with, with people like us and actually hash out a custom plan, like a blueprint, not just a business plan but like a working business plan that kind of addresses the full spectrum of what you're doing and how you're doing it is a literal game changer. It's like a must have if you've never done a business retreat for yourself like you have to, there is no other, you have to if you're going to continue doing what you're doing.
Speaker 3:Yeah, and it goes back to old adage. It's like if you want people to invest in you and to take you seriously and to really start to be the best client you've ever had, you have to go back and invest in yourself, right? Like self because again, it goes to that whole like I saw it even car like karma, but it really shows the faith and dedication that you have in yourself in order to invest in yourself. And I personally, ethically and some people aren't ethical and I get that, but I personally ethically would not coach somebody if I didn't have the guidance and strategic guidance that I have now and I set myself up for and it took some time. It takes some time and I continuously invest in myself. But then I think too about when you do these types of VIP treat retreats in your way and you get to see like what to really high performing dog business entrepreneurs that are coaches and consultants in industry is you get a background look of what it takes to do it and you literally get like a birds eye view.
Speaker 4:Well and look, to put it quite bluntly, we know what works. We know what doesn't work. You don't have to, there's no guessing game. You show up, you tell us your game plan, you tell us what you want. We tell you what's going to work about that game plan and what's not and we'll fill in the gaps when we ripped it up out of there, then we already know is not going to get you the result that you're looking for. I mean, this is why I love coach like I've had, I've literally been in coaching relationships with other coaches since I was 19 I hired my first business coach. Part of the reason why I became so successful early on, by the time I could legally drink, I had a hugely financially successful dog training business in Southern California. It's the point where like I had my midlife crisis when I was 22 this is like all my friends were still in school and I was sitting on this, you know, gold fucking a egg and going, well God, I'm, you know, living in a house on the beach, I'm literally living the life like what the fuck? What's next? So, yeah. Anyway, but yeah, it's it, and that was part of the reason why is because I hired a business coach. So yeah, it's, you can't begin to really understand what it takes to be, to be a true coach until you've gone through the experience yourself and being coached.
Speaker 3:Yeah. And that also is too, when you have a third party coach come in and whether it's me, whether it's Maggie, whether it's Christina cast or something like that, is we have perspective, unbiased perspective. So you might be budding up, it's almost like when something's too close to any of your nose, you don't see it. And that's the, I think that alone is worth its weight in gold. Like when I first started doing this and I was butting up against stuff like, and originally again guys, I went to Maggie years ago for my dog training business and when I was so close and so right about a problem, cause I used to never want to be right and you just never want to be wrong. But when you have that person, that objective, like objective, not subjective but objective opinion that somebody can weigh in at for the fucking, I think that's where a lot of the value lays. Cause it's like, no, hold on. I can step away. And you have to be able to see that in order to, for your clients to, you know, and as, I'm like, I was a coach myself. We walked up the Hills, we had to do our calls.
Speaker 4:Oh my God. Well actually no shit. You guys remember back when I was living in the, in the army tent and stuff that was legit. I used to have to put Mason down, hike out to where I could get cell service, plug my fucking folks who are off-grid plugged my phone and to the next door neighbors barn to charge it and then basically stand on one leg and hop up and down and call clients back. Like I've literally been there. It's a thing that I did for nine months. Um, and I made it work. You know, there's nothing that you can't, that you can't overcome. Kind of a thing. I used to hide under conference tables. You did? Yes you did. I remember a few of those conversations. I'm in a conference room right now. I gotta be quiet. I'm underneath the table again. It's so true. Oh my God. Those were the days. But that goes back to this is the fundamentally important thing about, about a coach that's been there is you never know as a coach what bit of gold is going to come up. I'll give you guys an example. You never know what, what the golden nuggets are in coaching[inaudible] so I was having a conversation was one of my clients, her name's Dawn, I call her danger Dawn. She's amazing. And she was updating me about some stuff and then we had this moment where she was like, well I want to admit something else to you, but like, you know, I'm kind of embarrassed. And I was like, it's me, like spit it out. And this thing had been like plaguing her and kind of holding her back and making like for like months basically. She's like, well my all, my client information's all over the place and I have stuff written down in notebooks everywhere and some of it's on my email and some of it's not.
Speaker 5:And you know, I really like using old school Rolodexes I have since I was little, I mean all of this stuff. Right. And this is a thing she's spent a lot of time and energy just fucking worrying about. And you guys all have those things. You just sit there and stew on and, and I hear the language as a coach, it's when people say, I just know that I need to do X. I got to give him actually, usually it's bullshit. And there's a very simple like way around it, right? Strategic approach. And so I'm listening to all this and I realized, man, she's, this is, you know, really taken a lot of energy. And I say, look, first of all, I'm offended that you thought that I'd be embarrassed by your habit because I do the same shit. I've got no notepads everywhere. Information of all kinds written all over the place. And it prevents my systems from being updated. And I very easily can just end up being totally disorganized. And I was like, all you have to do is sit down with the end of the week because all your random shit and have this in front of you, and then this in front of you. And you go, boop, boop, boop, boop. And you're done in 15 minutes. And she was like, Oh my God, I've been completely stressed. Oop, did I lose you? Nope, you're still here. And I was like, Oh, I've been completely stressed. Or she had been completely stressed that whole time and realized that it just boiled down to an extra 10 minutes at the end of the week and that all of that was gonna update all of this other stuff that's gonna allow her to do, you know, these three other things that should be been putting off. So it's like, yeah, an hour long coaching conversation. And that one little piece just took all of the pressure and stress off of her that she had been experiencing there. She really needed to get cleared out in order to get focused. So, you know, you never know. I could have gone over and over her general strategy in the general plan that we had for her that day, but in order to get that stuff knocked out, we had to come up with the, you know, she needed to get that off of her chest. Yeah. So yeah, it's just, there's so many examples like that. Never know. Like I'll, I'll give you guys another example is having a coaching call with somebody one day and they were getting ready to start to build out a new facility and they were hemming and hawing about two different possible styles cause they had also been looking at steel buildings and they were a day away from getting a construction loan that was gonna cost them. It was like$275,000 or something. And I told them, I was like, just hold off for a couple of weeks and I want you to go research X, Y and Z and no shit. Within three days they got back to me and she was like, you'll never believe what just happens. I went and did the homework you gave me and I found a steel structure used structure building. There was an almost perfect condition for fraction of the cost and they ended up paying 60 grand to be taken 275 K loan out for. And that was a mini session. That was a 15 minute conversation. I mean I suck at math, but that's a lot of, goddamn it was at$210,000 of 15 minute conversations. Yeah, yeah, yeah.
Speaker 3:Now they have a really nicely outfitted facility because extra money that they really cared about. Yeah, yeah, yeah. That's, that just shows it right there too. And kind of piggybacking off the story, you know, I've had those types of calls too where it's like I should share that one story, that story with that very prominent entrepreneur that my client, my new client got on the phone with Gary[inaudible] story. I'm just saying, I'm like Gary, me, I know you're talking about, I just, I just spilled the beans. Yeah. So one of my clients and I, one of the big, one of my bigger focuses has been in the last year of getting people out of corporate into full time dog training businesses or whatever you want to do and there is strategy behind it. There is a big transitional strategy and you have to, entrepreneurship and corporate employee ship is totally different game. I can still, I still consider myself transitioning out of it. And I had a client who actually landed a spot with Gary fucking V on the radio, like legit the Gary V show and she was just a new client and she was literally ready to burn down her marriage burned down her house that she had equity and jarred her dark full time. And she, I mean like if you know Gary V like I actually like Gary B. I like his messaging and you know he's a hustle dude. Like I'm not into the whole hustle but I like him. He's, he's kinda, I, I, I kinda like how he talks and stuff. I mean he's a new Yorker. I like that. And if she wouldn't, yeah, if she had done that, she most likely would have burned down her marriage. Like I said before, she'd be living in an apartment and everything like that. And it was not that one of the like can you even put a value on that at that point? Like imagine saying listen and honey, like to your partner. Cause you know, I go, I have a partner too. I have a spouse and it's like they're supportive to a point. And you just imagine if you just piled all that on there like how much of what is she lost out if she went in just burned down everything. I'm fucking doing this, I'm quitting corporate, I'm out, I'm out. Cause he basically told her go do all that. So it's always good to have a second opinion of, of from a nonemotional point and more of a strategies, strategic viewpoint. Like now you said like now you save somebody like over 200,000 fucking dollars. You know, having that conversation me for 15 minutes and putting out that fire, which was tough cause I was over going Gary V save potentially a marriage, a home and you know a lot of other things I can't even, I can't even begin to think about. And now she's been out of corporate for about fucking six months now and it's fucking beautiful. She had a really good business. Well and I would also like to add, you know how we were talking about the importance of having a solid consultative sales process. That process we discussed is the reason why you are able to know that it was bad advice and salvage it for her. Yes. It's at the level of depth that you know your clients and you get, you know, you continue to know your colleague
Speaker 4:and their job is
Speaker 3:yup, yup, yup. Y'all need to mind your own dog biz tries to find them, help them find it with you. Oh man. So, but that being said, you know, if you are looking to be a fucking business coach, good, we need you. It's one, it's lonely at the top. Matt gets lonely at the top, isn't it? It is.
Speaker 4:Part of the reason why, you know, the community is so critical cause it's really not just any old community. It's a team of really high level working people. Then we're all devoted to the same level of, of skill. And you know, the, the bar is at the same level for all of us. And so, you know, being able to, like you've mentioned just a couple minutes ago, being able to have, you know, a second opinion that's already part of you know, that you're going to get a really good second opinion essentially. You know, it's all in house for us. You know, I think if you're, if you are an in place where it's not even a want, you know, I feel like any time somebody contacts me and they're like, yeah, I really want business coaching, I'm like mm, what's going on? Because normally if people contact us going, no, or we reach out going, you need business coaching, you know, it's like, so if you're at a place where you need it and want it, then you should definitely hit one of us up in the, you know, look, I think a lot of times as somebody that's out there coaching, it's really easy to think, especially since like we, cause we love like literally, we fucking love the people that we work with. So for me, I really naturally, I talk about those guys a lot because they're a big part of my day and you know who I see and talk to you and all that stuff's or you know, derm work family essentially. Yeah. But I also want you guys to understand that that's not the only, like you don't have to jump on board like full sail and hang out with this all the time. Although that would be totally cool. But like, you know, we, we can also do like a VIP retreats, right? Where we just sit down and focus with you and it's kind of like a one night stand rather than a[inaudible] relationship. So it's like, you know, I'll go, I go, I can go either way. You want to one night stand? Cool. We could totally help you if you want to do more of a longterm relationship also down. Yup. I love being like a Mormon and
Speaker 3:Oh my gamma Nagani man. Oh my God. I said monogamy, monogamy. No hit one of us up because it's almost like the investment is almost, it doesn't, it's the investment or the value of what you would get to literally come and sit like legit sit and pick brains and pick what you want to work on strategically and get a second opinion of like, well, you know, you might be missing this one little critical piece. And that one little critical piece could mean the difference of you burning out and being out and totally done and going back to corporate or doing whatever else. Or it could be, you know, you really started to show up and you really super solid in who you are and start fucking making even more impact because we need more people to make more impact. And you know, we wanna pass this along to, this is not just us. Like Maggie had a really good point. It's like when I first started, you know when Maggie first kinda started talking to me about grassroots as a bigger picture, grassroots and business coaching and Kristen Lee w I used to be crystally consulting isn't just us, it's a bigger thing and we just can't keep it all together. We're not selfishly guarding our money and our resources. We want to share it and by that it creates a bigger movement because I feel like if there's selfish reasons why you're going to business coaching because you want to make$1 million because somebody on Instagram said you can make$1 million or you know, another person said that it might not be a good, it might not be a good opportunity for you. However, if you're dedicated to bettering the dog business industry as a whole, whether you are a dog trainer or fucking, we even have fucking groomers now that we merged, there is such a space for you and we want to invite you in and literally, literally, we are the top fucking performing dog. We'll just consultants. If you want to see us into a sales call, why? Because new sales call you want to see closing, you know, 30 50 60 70 a hundred gate sale, pow. Watch it. Learn from it. Take from what you need and let us help you refine it. Let's get your messaging out there. Let's get your fucking branding to where you want to be. Not just not just fucking, Hey, I created online course ones and let me show you how to do it. No, fuck that. Let's get you into a place of authority and leadership saying, listen, listen, you guys, I'm doing an Emily Nolan impression. Listen, listen, listen. This is life changing and I have to offer this to you. Let me show you the way. Let's start fucking making the shifts because we need more people like you out there and we want to invite you in here right now just to come hang out with us. We're cool. We don't buy it. Well, I hit some times that I get excited.
Speaker 4:You really do. Actually, that's not a joke. That's true. That's just truth right there and I'll smack you. Really? Oh, what did I do? Yeah. But it works out in everybody's favor because you always have some like amazing jewel to say or contribute like immediately right afterwards. So you know, if sometimes it feels a little abusive, but we're okay with that. Yeah.
Speaker 3:And I think the next one we're doing is in the beginning of November, right, Maggie?
Speaker 4:Yeah, yeah. Actually we've got[inaudible] couple of spots open and or early November. And we typically hold those spaces for people that really do want more of a sit down and the ability to openly pick our brains and have us delve into just the pieces that are going to impact you. Right. So it's, it's like you, it's like a threesome[inaudible] and we're in, we're both just focused on you. It's like, you know the dude that's having the time of his life, that's an extra charge. That is definitely an extra charge.
Speaker 3:But you know, it's like, guys, listen, stop the guesswork. Stop fucking gas or stop the Googling, stop the Instagram stocking. Stop, stop. That shit come to us. Like literally we're opening the doors and say, come pick our brains. We're there for you. And were Willie. It's not like regarding some secret, magical formula. No, fucking come chill with us if you're one of, if you're one of us, you are one of us. But yeah, it's like stop the fucking guesswork. Get your ass here. Let's talk about what you need to fucking do to make what you want to be and to become who you want to be and yeah, and to get the fucking blueprint. I mean like literally get a tattooed on you. So we do tag to use to do some times as well. I was gonna say, I was like, we never did tattoos say last time. Yeah, we didn't touch you sometimes. Yes. I like my tattoo. We, yes. All right ladies. Jen, this has been awesome. It has, it has. So reach out to Maggie at grassroots dogmas school right now. Her Facebook hasn't changed just yet, but it's going to, so if you look out, just type in mag and Christie, Maggie, Christina on Facebook and she'll feel free. Lovely pop up. And same thing with me. Just look up Kristin Lake Harris, D. E. N. L. E. E. and then I'm also at dog Walker. Coach on Instagram and Maggie, you are great at grassroots dog biz on Instagram too. Right? I am a man and let's just have, you know, it's like, don't even, don't even think about like the whole retreat or whatever, just having a conversation with us. I want to hear what your goals are, what you want to do to start shifting things and what you want you want for the industry as a whole. Yeah, totally. Well and that's the thing is, you know, there's a lot that can happen and even a single conversation. So I mean, yeah, there's always magic to be discovered with whatever it is that you're doing and oftentimes like you're already on the right track. If there's just a few tweaks and then you know, when you decide on like what the tweaks are and what you want to see if there's, you know, there's, there's always the next step if you want to go there. So, but you know, it all start somewhere, so just got to reach out, reach out. All right, Maggie, thank you. And I'm looking forward to having you on more podcasts by the way. Yes, this has been awesome. I appreciate you guys having me. All right, well thank you everybody for today and yay, fucking reach out to us. Reach out to us and just connect with us and we'll talk with you and we'll get you on the right fucking path or at least put you on the direction you need to go because most likely you're at a crossroads. So anyway, we're here, we're your guides and let Chris, you guys, you guys that are still listening, let Kristy know if you're interested in learning more about like fusion programs for example. I love like don't even get me started cause that will go off on program design. So basically where you know, we should have a conversation if you guys are interested about where your program should be and how you should be using digital, you know, formats and online courses and all that stuff to create better quality programs instead of just either or. That's just one of the sweet spot. So, and the phrase more on that. Yeah, I'm always willing to plug in. So for fusion courses, so, Oh my God, yes, yes. Let me know. All right, Maggie. Thank you. I'll talk to you guys. Bye.
Speaker 1:Hey there. Thank you for listening to another bad-ass episode of mind, Euro dog business. If you haven't already subscribed, what are you waiting for? Oh my God. Go and subscribe now so you don't miss out on any of our content packed dog business jam sessions plus special offers that I'm gonna only be sharing with my amazing dog business entrepreneurial podcast listeners. Now, if you've enjoyed this episode, be sure to leave a five star kick ass review. So more amazing dog business owners just like yourself can find us and starts to transform and disrupt their businesses and their lives unapologetically. And if you feel so inclined, feel free to tag me on Instagram with a screenshot of this episode and holler at your girl, um, at dog Walker coach, you can find me dog Walker, coach, and I'll pop up and I'll give you a special shout out. All right guys, til next time. Bye.