In this episode of the Mind Your Own Dog Business Podcast, Kristen Lee has the honor to sit down with the amazing Nadege Valcin from Chase & Papi. Nadege Valcin from Chase & Papi is the leading influencer on pet & HUMAN-focused events since 2015; she shares how these events help women stand out, find confidence, and create an impact in their lives.
She is also the founder of the Miss Dog Mom pageant, and you've probably been tagged in her freaking amazing #dogmomchallenge she created with the music video on Instagram. Part of her mission is to empower dog moms to successfully educate and advocate for the animal-relevant causes dearest to them.
Nadege and Kristen go deep into:
A massive thank you to Nadege Valcin for taking out the time to join this episode. And don't miss the Miss Dog Mom pageant LIVE on their Facebook Page, on Monday, September 28th at 7 pm EST. Make sure you show them some love!
To learn more about Nadege & Chase & Papi, visit the links below:
Guest Speaker Links:
In this episode of the Mind Your Own Dog Business Podcast, Kristen Lee has the honor to sit down with the amazing Nadege Valcin from Chase & Papi. Nadege Valcin from Chase & Papi is the leading influencer on pet & HUMAN-focused events since 2015; she shares how these events help women stand out, find confidence, and create an impact in their lives.
She is also the founder of the Miss Dog Mom pageant, and you've probably been tagged in her freaking amazing #dogmomchallenge she created with the music video on Instagram. Part of her mission is to empower dog moms to successfully educate and advocate for the animal-relevant causes dearest to them.
Nadege and Kristen go deep into:
A massive thank you to Nadege Valcin for taking out the time to join this episode. And don't miss the Miss Dog Mom pageant LIVE on their Facebook Page, on Monday, September 28th at 7 pm EST. Make sure you show them some love!
To learn more about Nadege & Chase & Papi, visit the links below:
Guest Speaker Links:
You're listening to the mind, your own dog business podcast. I'm your host leading expert in dog business, strategic Kristen Lee guys get ready for your journey, your journey to cutting edge marketing and sales, creating a stand out kick ass dog, business, and brand along with mastering your mindset. That's going to smash all of this glass ceilings that have been holding you back and catapult your dog was, is to the next level with actionable steps you can take right away. We're going to empower you. We're going to grow you as you step into your authentic self. Not only as a dog trainer, dog Walker, or what ever slice the pet industry, you find yourself in. But as that bad-ass entrepreneur, my mission is to disrupt the current norm, cut through the noise, cut through the bullshit and empower the incredible women of the dog business industry to step into the spotlight, reclaim control and transform not only their businesses, but their lives. It's real, it's raw, it's uncensored. And it's what this dog business industry needs. Let's do this guys.
Speaker 2:[inaudible]
Speaker 1:Welcome to this episode of the mind, your own dog biz podcast, a podcast of the pet dog industry that keeps it real. That keeps it raw and, and keeps it uncensored as always. Alright guys, super excited here. I am so incredibly honored to be sitting down with today's incredible guests dash from the amazing chase and poppy dash is the leading influencer on pet centric events and has been building a pet fender, been building pet friendly and dog mom focus events since 2015. And she is also the founder of the miss dog mom pageant, which is going to be kicking off next week. And you've been probably tagged in her freaking amazing hashtag dog mom challenge that she created with the music video and Instagram. I'll also even link the video or actually I'll link the video in here. And I will also link the Spotify music video too, as well. And there's something cool. Cause I was doing my backend research around the ms dog mom, a couple, a couple of times this week and what I love about it, what dash says, it's more than a beauty contest. It's a competition based on advocacy, communication, and presentation to select the best spokes person for the dog community. I think that's fucking amazing dash. And what I also love about dash and chase and poppy is their mission is to empower dog moms to successfully educate and advocate for animal causes dear to them. So dash officially welcome. I'm so excited to be talking to you today. You, yeah,
Speaker 3:I'm so glad to be here.
Speaker 1:I know it's early, over here on the East coast. Well, it's not really early, but you have three, you have a three pack of dogs, so they probably have you up early. Don't they?
Speaker 3:They have me up real early, no other way to start the day, but early. Yes.
Speaker 1:Well, I appreciate you being here on behalf of the listeners and grassroots. I know you have a lot on your plate going on right now, so I'm really honored to be here and you take the time to talk to little me and to our S our listener. So it's a fantastic, thank you so much.
Speaker 3:Thank you. Thank you for having me.
Speaker 1:Alright, dash. So something I like to do with all my guests, so my listeners can learn a little bit more about you as a little bit of some bullet points and yeah. So how long dash have you been in the business?
Speaker 3:I've been in the business going on six years, but I started in 2015. So yeah, five and a half close to five and a half years.
Speaker 1:You you're at that point? That little pivotal years.
Speaker 3:Yes.
Speaker 1:So we chatted before, but where are you located?
Speaker 3:I am from long Island. I love everything about long Island. So I'm a long Island girl. Yes.
Speaker 1:Nice. I love the New York New Jersey area. It's my favorite area now dash, this is a question that I love to ask people. What is
Speaker 3:Your superpower? My superpower would have to be my creativity because I think that is what will make chase poppy, such a well known brand in the future. I think that's what I bring to all my events is my level of creativity. Thinking outside the box and doing something that I think people are not expecting, especially the dog community. Nice.
Speaker 1:It's really interesting because like 2020 has been the year of like creativity and pivoting. I keep hearing.
Speaker 3:Yep. Yep.
Speaker 1:So what's the last thing you have accomplished that made you like so proud
Speaker 3:I would say is currently planning the mr. Mom and doing a virtual show on Facebook live. It's not the it's, it's a current thing. It's not the last thing, but right now I'm so proud of the fact that I'm doing a show virtually in my head. It was such a simple process. And now I'm realizing, Oh no, Oh no, honey, it's a lot more work than doing an actual physical pageant. There's so much that you have to make sure goes smoothly virtually. Then, then when you would have like a, a physical pageant. So, uh, I think putting together a pageant right now, virtually and premier and all Facebook live as an actual show for people to watch and enjoy. I'm really proud of that. Yeah.
Speaker 1:I could only imagine, like I would be freaking stressing like out like so easy to be like, Oh my God, what if their mic doesn't work? What if their camera doesn't work?
Speaker 3:Um, I'm stressing, I'm stressing, but I have so much faith in my team, but I'm, I'm stressing out. I mean, you have to think about the videographer and making sure that they get the right angles. They have to think about the girl and their lighting. There's so many different factors that, that play into just making sure that the show is such an enjoyable moment for not only the contestants, but also for the audience watching
Speaker 1:Nice. Oh my God. I would be, I don't know. I'm always freaking out when it comes to like technology and other people, I'm like, okay, this is what you need to do. This is what you need to do. Even my CEO, I'm like, we're filming a video this week and I'm like, I'm just going to go three hours to you to make sure you're all set up with technology.
Speaker 3:Yeah. But I'm going to say this I'm I am extremely happy that I have such great contestants, that they're all trying their very best to make sure that their technology, their lighting, their mic, their video quality is supper so that the audience can have great have a great experience. Awesome.
Speaker 1:I'm actually really excited to watch it next week. I really am. I have it on my calendar, our whole, team's going to watch it.
Speaker 3:Yay. Thank you. Of course. We want to support you. Yeah.
Speaker 1:So super quick. What's your favorite quote?
Speaker 3:Um, I live by this school actually comparison is the thief of joy. So when I first started in 2015, I was trying to create these events that I, so everyone else was doing in the doc community. And it wasn't my style. And I just felt like the first two and a half years of Jason Papi, I was trying to emulate sort of trying to be original and like had it cost me so much time and money. And so I think in terms of not even well, when I say comparison also, I also mean the fact that I was always also comparing, comparing how well their events were doing in comparison to how my, my events were doing. And it was because I wasn't fully taken advantage of the creativity that I have. And so I was trying to emulate versus just being totally different from them.
Speaker 1:Oh my God. I know that one. I think that's the thing. It's like, we see people setting the standard and it's like the whole, like I used to say, it's like, okay, if the wheel isn't broke, don't fix it. But at the same time, it's like, you know, sometimes you need to change the motherfucking wheel too.
Speaker 3:Yeah. I started to drive a Ferrari as well. You're absolutely right. Yeah.
Speaker 1:Yeah. In comparison. I mean, like I know cause a lot of people that listen to this are dog trainers and dog walkers. And I feel like a lot of people try to draw inspiration from others and like, you know, it happens to the best of us. And like you saw, it's like, no, once you start comparing yourself, you keep yourself in that like box versus kind of like really spreading your wings.
Speaker 3:I love the quote. I absolutely love that quote.
Speaker 1:So super quick, this is something, one of those things I like to ask. Uh how'd you started with chasing property and poppy and creating like pet centric events for dogma.
Speaker 3:Well, when I first started, I would go through these dog events in 2000, around 2015 or 2014, I would go see the dog events. And I had just come back from China, with my dog chase. And we would go to these events in the city and I was like, um, wow, these dog events are really ha these doesn't really kid friendly or they have a kitty theme to, to them. And it was just not my style. It's like where it's,[inaudible] where the appetite is for the adults. And it was just like all football, these events are just focused strictly on the dogs. And I was like, well, I'm sure there are other people like me who want to watch their dog play it, dogs play, but also enjoy cocktail and converse with other people in a really adult like sophisticated environment. And so that's how I started. I was just, there was a, there was a need for people to feel as though the party wasn't just only about their dog food meant wasn't only about their dog, but it was also catered to the owner and their pet.
Speaker 1:I think that's so incredible that like, you actually focused on the other end of the leash, that two footed person, because I feel like a lot of times, like in the industry, like people heavily heavily focused on the dog and, or the cat or whatever. And it's like, we leave out that critical human element to it. And the fact that you saw that and we were like, wait, wait, wait, wait, wait. There's something we could do. That's a little bit more bougie and actually focused on the dog owner. I think that's incredible. So what were you doing in China? Did you live there? Did you work?
Speaker 3:I worked, I worked in China for about five years as a ESL teacher and then I came back to New York.
Speaker 1:Awesome. That's incredible. I, I miss traveled overseas. Yeah.
Speaker 3:I love traveling. Yes.
Speaker 1:It was pretty soon. It's like, okay. Hopefully one day soon, there's a light at the end of the tunnel. We can ultra Wigan. So when you started to build out the brand, do you have any like crazy challenges or just like the regular challenges?
Speaker 3:I think in the beginning, just trying to find my, my meat, my, my putting, or my, I would say my niche because I knew what I wanted to do as far as create the sophisticated dog bent. But I think, like I said, I got caught up in so much of the comparison part of it, like, okay, no one else is doing it. Am I thinking too, outside the box? Um, okay. Their event went pretty well. And what about my event? Why is it not reaching so many people? And I think once you stop comparing yourself, you can really start to focus on building out your business. And so one of the challenges that I think I also faced was no one was renting this type of space that I wanted. So that was really difficult because I'm saying I'm putting on these sophisticated events. And when I would go to these buildings, they were like, how many dogs? How many people? Oh, no, that's not going to happen, honey. And I was like, Oh, okay. I don't want to have it at the dog park because that was against what I'm trying to create. The imagery, the, the aesthetic. They were like, well, maybe you should try, you know, go in this place. And every place that I would go to, it was like a, no, I know, I know. I know. No, no. So I think the challenge was finding a rental space that fit the brand and also finding that customer because that customer, isn't easy to find, you know, you can, it's always, you can always find people that love their dogs and want to have watched their dogs have fun because that's the norm. But finding the customer that was like, Oh my gosh, like you're doing something for me too. It was a little hard to find because that niche wasn't created, there was no blueprint. There. Wasn't like a group of people I could go to and say, Hey, is that you guys, are you guys the type of people that I'm looking for as a customer. So I think finding my customer, that's what I'm trying to say. Finding my customer was one of the challenges in the beginning.
Speaker 1:Did you find, this is something that I see in grassroots sees a lot of places that say they're pet friendly. It's more of like, it's pet tolerant. So like for somebody like me, that's like, I want to do this incredible event and host these high end things. It's like, yeah, we're pet or quote unquote pet friendly versus we're actually pet tolerant.
Speaker 3:Um, well I think, yes, I think you find that a lot in New York and you also find that they are, they are pet, they are pet tolerant. Like you, like you mentioned. And it's to a certain extent, like five jobs is okay. And I'm like, well, that's not a party. Like that's not a little bit more than that. I need 10. And like, well, not even 10. I usually would be like, I need to have at least 2030 dogs. I mean, I'm 20, 30 dogs where I'm like in this space. And I'm like, no. So I think finding that was hard, but also the fact that we do off-leash events and that was the most scary thing to land landlords. They're like, so the dogs are not on leash. And I'm like, no, because I want these dogs to have a great time and let them room all around the space. And that was like a no. So yeah. A lot of spaces are very much pet tolerant, not pet friendly in New York.
Speaker 1:Yeah. So super quick, I want to kind of go back like what type of other events are out there? Cause I've never heard of any, like, I've seen like his in North Carolina, we have like, like we have these startups that are like dog bars, which my husband's a dog trainer. And he goes to them time just to mingle with his clients. But like what other type of pet friendly events are out there?
Speaker 3:I mean, there are, there's another, uh, document company in New York and they do, I would say themed events, particularly depending on the season and the month. So there there's a lot of Halloween events, you know, a lot of Christmas events, there's a lot of Easter, those types of events. And so I kind of stray away from that because that's not, I'm not a holiday person I'm on it. I'm not, I like to create themes, but not themes that are already have been in place because of the month or the, or the seasons. So there's, there's plenty of events, but they're not catered to, most of them are not catered to the, to the owner. They're just cater strictly to the dog. Yeah.
Speaker 1:And you liked, like, I liked, I love the fact that you do like the high end style events. Like not like you were saying before, like the childish, like put your dog in a costume and paraded around. Cause it's like, all right, cool. Anybody can do that. But it takes a certain level. Like you said, to find those clients that want to do something super high end that want to like have the champagne and have their dog kind of chill out. And then you can, you know, where are your Christian? Will you be Tom's there and whatnot.
Speaker 3:I just wanted to say like the other one thing we are high in, in terms of aesthetic and style, but we are, I want to say we are very much affordable in terms of, we are in the rain D range of maybe 35 and up like 35 and cap that like somewhere around 50. So we're not like hundreds of dollars, but that might be a lot of money to some people, which I understand, but we're not so high end that you're, that it's not even like feasible to even attend one of our events.
Speaker 1:Gotcha. Yeah. I would love to attend one of your events. You got another dog soon, Super quick about this one. Um, so we talked a little bit about you going virtual with the ms. Dog mom and the world's crazy right now in 2020, I know New York has been, especially hit with a lot of stuff. How have you shifted your business to still serve your community of dog moms?
Speaker 3:Well, I had to shift my business, you know, of course, to the virtual platform. And it's been an adjustment because that's not a platform that I've seen that I had a lot of experience in or have a lot of experience in. So it's an adjustment in terms of the technology aspect. Cause I don't think I'm a tech savvy person, but people on my team are, I meant I'm blessed for that. I'm grateful for that. But shifting all of my events virtually and still making sure that it has an interactive aspect is so important to me. Cause I think that's what people know, chase and Papi for that interactive aspect as well. And so, you know, even though the pageant is going on and everyone's watching you are, we're asking the audience to vote for the best dress for the best walks. So that's the interactive part. Like we want you guys to help us decide who should win that award. And any other event that we do virtually, we always think about how can we be interactive? So it's not just so boring. It's not boring at all. So yeah.
Speaker 1:What about the contestants? Like who, who would, who would like nominate themselves to be in the middle?
Speaker 3:So these women all to the pageant and they're from all over to be honest this year, we have a lot of people from the West coast and East coast. So it's exciting because this is the first time. This is our second year. This is the first time we had such a blend of States in the past, in the competition. So it's exciting
Speaker 1:Now there's something that I'm going to kind of throw out there for my listeners because I know they're going to be like, Oh God, here we go. Because here's a secret. You might not know about dog trainers. And like people that have been in the pet business for a while, a lot of them are jaded against like the word dog, mom or for baby. And it's just something like even I was years and years ago being in the business and like a lot of people hate the term for baby or dog mom. But what I've noticed in the last couple of years is we should start to like you do, especially with chasing poppy, celebrate that culture, that culture of the people, the dog owners that want more than just, you know, like a grooming or, you know, a pet sitting or a dog walk or dog training experience. So as a dog, mom, culture influencer, how have you seen the evolution of, you know, the standard dog mom or for baby grow over the last couple of years?
Speaker 3:I just seen it grow to be such a powerful community. And it's so nice to see because there's so many products now cater to just the dog. Mom. There's so much, there's so much, uh, there's so many events. I think that that is catered to the dog mom community. I think as far as people not liking the term, you know, dog mom, or for a baby, I have no problem with people not liking the term. But then I also say, why does it bother you so much that you feel like to me, it's like, why does it bother you so much that this is how a woman wants to express her relationship with her pet? Like with her, her baby? Um, so to each their own. But I think the dog mom can meet is growing. It's getting stronger and I hope to be a powerful force in that community. So I'm striving to do that everyday with chase and poppy who you are, you really are.
Speaker 1:And my team scenes, it's like, you are just an, like, I already consider you an influencer in that space.
Speaker 3:Oh wow. Thank you.
Speaker 1:No seriously dash like I've been, you know, I've been following you for quite a while and I'm like, that's why I was like, Oh shit, I got to reach out to you because the focus you put that, the reason why I reached out to you mostly it was because the focus you put on the human aspect of it and it's like, no, there is this evolution, the natural evolution of women that actually consider themselves dogs, dog moms, you know what I mean? And for you to be able to tap into that market and connect with them, that's what makes you and cheese and poppies so fucking special. And that's why I'm like, Oh my God, you are an influencer. You are hitting on something huge. And other dog pros, like especially dog trainers. Like they need to be looking up to what you're doing and tapping into that as well. Like huge. It's a huge takeaway for any of these listeners. And
Speaker 3:Thank you so time.
Speaker 1:Oh, it's okay. I dish out compliments all the time. I didn't have compliments. The people that truly, truly, you know, deserve them. And you know, one of those things too, it's like if we take an objective look of dogs, being family members and our household, you know, just two to three generations ago, which is not really a long time, like dogs are a quote unquote part of the family, but they still lived outside. Like if you had a family dog, it most likely lived outside. Or, you know, maybe a couple of like about 20 years ago, his dog started coming into the house. Like when I grew up, I had a pet dog and it was outside. And then the next dog we got kind of like moved in and the spending on the spending with dogs and everything like that, it's just, it's grown. And people are literally considering their dogs, part of their family. Like when we lost my dog back in July, like my husband and I were like, this is worse than losing a fucking parent. And it's just, it's incredible. Again, going back and take an objective look. Okay. Why do we hate the word dog, mom? Why didn't we hate the word for baby? Why is it sound like sending shivers down people's spine? It's like, you got to take a look inside yourself because here's the deal. If you're in this industry and something like that makes you so sick, maybe you shouldn't be in the industry too. So I'm real. I'm just keeping it right.
Speaker 3:I don't know. You're absolutely correct. I honestly don't see the, the fuss about calling a woman, calling herself a dog mom. And I I've heard all the arguments you can possibly hear on this topic. You know, like you're not, you're not really their mom. And I'm like, well, I mean, is that really a factor for someone to call themselves a mom? Like you do, you have to be someone's biological mom to be a mom. And they're like, well, this is an animal. And I'm like, I know, but still it's a, it's a feeling it's, you know, I saw I've heard all the cases, but I just want to say something to you. I appreciate what you said about the dog, mom influencer, um, uh, that statement that you just made, but I'll be honest. It's really hard to, I always feel like a little bit of resistance because there aren't a lot of businesses in the doc community that are like pushing.mom, culture, dog moms, mom. So there's always like that resistance that I see sometimes online. If someone else posts about the ms. Dog, mom, there's some negative comments or just in general about certain events that I'll do that are just mostly influenced on the person. Because I do believe the dog, mom community, although it's growing, although the dog community is growing, I should say there are still people that just want it to be about the dog and not about the human at all. And that is for some people, their comfort level, their comfort zone. Like they don't want it to be about them. They want it to be about their dog because they find comfort in the dog taking the spotlight away from them. And I'm like, no, let's spot like you and the dog. And that like that scares people like, Oh no, no, I don't want to be in a spotlight. That's why I have a dog. And that's why I only post pictures about my dog and which is fine, but I'm like, I want to see you too. And is that okay?
Speaker 1:I think that's incredible that you do that because like you said, you know, cause you know, I'm in the space of where with a lot of dog trainers and dog walkers and I I'm a heavy, heavy focus person on personal branding and what I see people freaking doing and a lot of pros it's because maybe they're shy because they got into dogs. And this is from a professional background of people that actually work with dogs versus kind of like the dog mom. And I think it's probably in the same realm, but it's like, we use the dogs to also like hide behind like insecurities or whatnot. So I think you tapped into something that's huge. And I love the fact that you are literally pushing people out of their comfort zones because that's where you grow. And you know, it's like people use there and I get it like a lot, again, going back to like a lot of dog trainers hating the term for baby or whatever. It's like that whole interesting look of like where it's like now we got to look at who we really are and like step out beyond the comfort zone of just having the dog to kind of mask our things. Cause I always, truly believe people are more beautiful than they give themselves. I think every human is beautiful unless you're an evil, disgusting person. Um, I'm not going to go down that rabbit hole, but it's like, no, that doctors enhances that beauty, that that's soul of yourself too as well. And the fact that you're pushing people out of that and you're actually breaking that standard is big fucking deal dash. Like it's a big deal.
Speaker 3:Thank you. Yeah. Thank you. That's all I can say.
Speaker 1:Yeah. You know, one of my, one of my mentors said to me years and years ago, it's the whole thing of when you bring a new idea to concept to market or you know, to a market, it's the whole thing of pioneers get slaughtered. Like you're not getting slaughtered, but you get feedback and resistance, but the settlers get rich. So yeah like, fuck. Yeah. Like it's awesome that you're still sticking with it. And I can, I can most likely tell you this is going to blow up even bigger than if I had a crystal ball, which I swear I do. Sometimes what you're doing is so incredibly important for the new age dog owner, which we're gonna talk about in a second, but also for like the advocacy on the dogs, it's fucking huge dash. So I mean, it's, it's gonna be, I know it's going to be big for you.
Speaker 3:Thank you. I appreciate that. I'm promised my head is not getting big while you're, I'm going to, I'm going to my, my like self doubt because you've got some make me cry. Like thank you so much. Thank you. I appreciate that a lot.
Speaker 1:And I think too, I know you went back. I know you were talking about being a teacher and educator in China. Do you feel that influenced you to really tap into the human side as with this as well?
Speaker 3:I'll say yes. I'll say yes or no, but, but the part that I think that resonated with me in China was, um, when you teach in China, almost everyone dresses the same. Everyone has the kind of the same thoughts. Cause that's how that's a system of education and time that you're everyone, individuality is not celebrated. Everyone should be thinking collectively. And I think that aspect of trying to push my students individually, like what do you think? Not what you're supposed to be, but what are you, what do you think on this subject? So I think as far as that point, I'm trying to push people individually in terms of saying this is, I have something that I think that you would be excellent in and you, you might just have to push yourself outside of your comfort zone and stand out. And I think that is what I try to do with these, these events, especially with ms.mom, because ms. Dot mom's my as my baby, but also the other events that I'm going to push out this year are going to have that same feel to it. Like I want you to stand out as a dog owner, but also alongside your dog, the focus is on both of you, not just, just your dog. So I think that's something I learned from China is that, you know, celebrating people's individuality really gives them such a confident because people have such a confidence boost. And I, I, I saw the transformation with my students when I was, when I would tell them, Hey, don't tell me what you're supposed to think. Tell me what you think. Tell me your thoughts. And they were so confident because it was the first time in a long time that someone wanted to know what they felt not work. There was the whole deal. So
Speaker 1:It's like you through ms. Dog, mom, and the other events. It's like, you make them the hero of their own story. That's incredible. That's, that's so powerful. And you know, one thing that again, kind of going back and patting him on the head again, I know this sounds facetious, but like what you've actually tapped into is huge. And this is one of the reasons why I reached out to you because it's like you have this new culture of the dog owners that want more, they want to be like, they might be single. They might have kids or whatnot. They might have a partner, but you have this culture and this community of this niche person and like grassroots calls it the new age dog owner that wants a lifestyle with her dog. It's not just, Hey, you know, I'm going to do the parade or whatever, or like on the weekend or the holiday, or go see Santa or, Hey, I want to go dress up my dog. Or, you know, I just want a dog trainer or dog Walker. You have this new collective of dog owners out there that are their whole life is their lifestyle center around centered around the doctor. It's almost like you create this lifestyle brand around them. These are the people that just, if you know, I don't like to look at people as data. Cause I hate to do that. Like we want to humanize people as much as possible, but these are the people that, you know, it's not, it's not a big, you know, like you've experienced, it's not a big quantity of people, but these are the quality people that want this lifestyle around their, their dog. So do you think like, can you talk a little bit more about the community around this? Like, like what you've experienced working with these dog moms and you know, these parents that are so connected to their dog and they want to be focused on their own personal growth and their own personal challenges, but also using their dog as kind of a guide post. Can you talk a little bit about the community, like your aspect of tapping into that and what you found anything different or just your experiences from that?
Speaker 3:I think what I found with these women, especially the ones that applied to, you know, the pageant or have gone to some of my events, they they're all for the most part, most of them are stepping outside of their comfort zone. And although they're doing it with their pet, they feel, they feel empowered by that. And so I've found that in this community that some people really do need their dogs to be a part of everything that they do because that's their competence boost and that's theirs, you know, their security blanket. But I found with this community, it's I with this community, it's the opportunity to do those things are so few in the doll community that a lot of people are hesitant, but excited because they know that this doesn't come like around everyday. Like this is someone told me like dash, I'm not even sure why we never had a pageant in the dog community or why we have never done this in the dog community. And I'm like, I have no have no clue. Cause there's people that have been around way longer than me. And, and so when I see that this community really just wants to try something new and they feel confident with their dogs, I really make sure that I tap into that confidence building aspect of like, you can do it. It's okay. You're, you're the you're, you're just as incredible as your pet.
Speaker 1:Yeah. It's like be the person who your pet thinks you are. Why do you think community is so important for these women?
Speaker 3:I think it'd be so important even because everywhere you look, there are communities being built so rapidly and people just want to feel a part of something so much bigger than themselves. And I feel with the documentaries, especially the doll, mom, community, people just want to feel like they belong. Because like you said, when you say the term dog moms to certain people, they're like, what are you talking about? Like, that sounds ridiculous. You sound crazy. But with the dog, I mean, there's, you don't need to say much because everyone understands that you think that your dogs are the cutest dog ever your dog is most, you know, like everyone understands the dog moms personality in a way that, you know, we, we are super access obsessed with our dog and that we just love to spend every moment that we can possibly can with them. So I think community still important because we really want to fit in and feel as though they have a place.
Speaker 1:Yeah. Yeah. And especially like in 2020 with every single fucking thing that's going on, it's safety too. I feel like it's safety and it's empowering as well, you know, um, to kind of go back, like when I had my Labrador, like I got her back in 20 2006 and you know, it was like one of those for both me and my husband. Like our life changes changed because of that, that dog. Like, everybody's like, Oh, it's just a laboratory. You know what I mean? Like, Oh, typical Labrador. And as you know, living the dog mom experience and your dog mom experienced too, it's like, no, this is, this is something like, this is like the catapult to everything. And you know, going back to like, when I got her, like I never expected to be what I'm doing now. My husband never expected to be doing what he is now. You know what I mean? And it's just incredible. Because again, going back to what you're doing, building, you know, community, you're building culture, you're building strength, you're building resilience. You're BR you're helping people break out of their, their own comfort zones and their shelves by using their dog as a catapult, as a catalyst. And you're able to help them manifest who they want to be like, the changes that you're creating with these women. I fully believe it's going to, it's going to have a ripple effect, especially with these dog mom events, because it's like, no, I'm not a weirdo. I can actually be the person I want to be and use a dog as a driver. So for like, with the vents you're doing and what we see you doing out there, like you might be changing people's lives and you don't know chase and poppy brand might be changing people's lives. And you're doing it through creating these events where some people might snub their nose. I'm like, hell yeah, let's fucking celebrate this because you don't know what the effect you're going to have on somebody with those types of
Speaker 3:Thank you.
Speaker 1:And it's like, if you're helping somebody break out a challenge, a personal challenge and learn that lesson, I see it as maybe they're going to be confident and ask that, or maybe they're going to make that career shift, or maybe they're going to end that relationship with a toxic partner or whatnot. So that's why I think it's so incredibly special with what you're doing because you know, you're a disruptor, you are basically dashing industry disruptor. You're like, okay, screw it. Well, you're basically like screw what everybody else is thinking I'm going to do this because I see a need for them.
Speaker 3:Yeah. Thank you.
Speaker 1:Of course. Um, so gonna wrap this up in a second, I know you have miss dog mom coming up the pageant. Can you talk a little bit about that? Where my listeners can tune in and vote if they can vote or whatnot.
Speaker 3:So the misdial model will premiere on September 28th on Facebook live at seven on the chase of copy page. And it's a beauty pageant, but not really, it's more than a beauty pageant. I like, like you mentioned earlier in the, in the beginning of the show, we focus on advocacy. We really are so proud of that because we require that the winner does a year of service to, to the community that they live in. So to the documentary, that, and, and to the charity. So we really want these women to shine on September 20th, which they will, and we want the viewers to vote for them and help them to take home some awards. So it's really just a great show and you're going to see them in their evening out, and you're going to see them in the runway challenge. And you're going to see even answer some really tough questions if they make it to the top five.
Speaker 1:Nice. I'm going to make sure I actually have the light, my assistant put the links already. So we're going to have everything in the show notes. So people can just go right to it and be, and put little calendar or even put a calendar reminder in the show. Thanks. So people can go and add it to their calendar directly. What other events do you have coming up that we can all be tuned into? Do you have anything else that's like on the schedule for 20 late 20, 20, 20, 21?
Speaker 3:So another event that have coming up is her brain, which will debut in October. So pub brain has kind of like a virtual scavenger hunt, but not really. There's so many twists and turns and it ends with every day you received this amazing clue. And for about five days, the six day, it leads to the secret location, but there's so many different aspects of this game that it's really hard to, to share because a lot of it's built around secrecy, but I will say this, there is a cash prize. There is swag given to the winner. And it's really just this interesting way of connecting people from all over the 50 States with their dogs, because the dog is the dogs are the focus in this game in terms of their, the bonus points. So that's what makes the ship the game, I guess so interesting is that the dogs are a part of this, even though
Speaker 1:Scavenger hunt. Nice, nice. Um, I would highly encourage any of the listeners here to have their teams or even like their employees or even their clients like engaged in this game. I think it would be actually something really fun. It would provide a lot of high value to like just engaging with the dog I might even join. So I know people can find you on Instagram. Where else can people find you dash if somebody wanted to connect with you, Facebook, you know, chase poppy also, you know, our website, TAFE, poppy.com. Those are the places awesome. Well, dash this has been incredible. Do you have anything that you want to close up or wrap up with? I just want to say thank you for having me on Michelle. I mean, this has been amazing. I love, I enjoyed my time at, it actually went by way too quickly, but I want to say thank you so much. I appreciate it. Every single thing you just said about tasting poppy, and I just loved my experience today with you. So thank you. Oh, you're welcome. Yeah. Again, you, you know, you are a disruptor, you are doing something special out there. And you know, we just like at grassroots, we like to highlight the people that are zigging when everybody's zagging or zagging when everybody's at game, because that's just how you do business and that's how you flourish and grow. So it's been incredible. And on behalf of all my listeners and also our grassroots staff, I appreciate you. And thank you for taking the time today, dash, and I'm going to link all the contact information in the show notes and yeah, I think it's been incredible. Thank you dash. Thank you. Thank you. Hey there. Thank you for listening to another bad-ass episode of mind, Euro dog business. If you haven't already subscribed, what are you waiting for? Oh my God. Go and subscribe now. So you don't miss out on any of our content pack dog business jam sessions, plus special offers that I'm going to only be sharing with my amazing Doug business entrepreneurial podcast listeners. Now, if you've enjoyed this episode, be sure to leave a five star kick ass review. So more amazing dog business owners, just like yourself, confined us and starts to transform and disrupt their businesses and their lives unapologetically. And if you feel so inclined, feel free to tag me on Instagram with a screenshot of this episode and holler at your girl. I'm at dog Walker, coach. You can find me dog Walker, coach, and I'll pop up and I'll give you a special shout out. All right, guys, til next time. Bye.