The Fit to Grit Cast
Fit to Grit is an audio/video/newsletter hybrid featuring in-depth conversations with leadership within the athletic space. Guests range from top executives within the athletic space to professionals in adjacent industries with a proven track record of success working in the athletic industry.
We explore visionary ideas and practical strategies driving the industry forward, covering areas such as marketing, finance, branding, equipment, product development, biz dev, and more. Join us as we share actionable insights and real-world experiences while embodying the "fit to grit" spirit.
Episodes
324 episodes
Why Google Ads Outperform Meta | Built to Grow Podcast w/ Tim Lyons & Zach Colman
If your “leads” don’t pick up the phone, never remember opting in, or text back with a quick stop, you’re not imagining things. We dig into why so many fitness businesses are seeing Meta performance tank and why search intent on Google consiste...
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30:07
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The Truth About Fitness Studio Finances Nobody Talks About
If opening your P&L spikes your heart rate, this conversation will feel like a deep breath. We bring on Lauren and Lisa from Active Core Consulting to turn finance anxiety into focused action, showing how simple metrics and a steady mindset...
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29:32
How Much Should You Really Spend on Marketing Your Fitness Studio?
Ever wonder if you're wasting money on marketing or not spending enough to truly grow your studio? You're not alone. Most studio owners rely on guesswork, copying competitors, or arbitrary budgeting - approaches that lead to either burning cash...
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10:21
How to Calculate Your Studio’s LTV in 5 Minutes
What if one clean calculation could tell you exactly where to spend, what to price, and how to grow without burning cash? We walk through a fast, no-fluff method to calculate lifetime value (LTV) that replaces guesswork with clarity—and turns s...
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10:20
Don’t Let Old Leads Go to Waste: Relaunch Strategies That Work
Are you leaving money on the table by ignoring your old leads? If you've ever had an external lead come in, called them once, texted them once, and then forgotten about them when they didn't convert—you're missing out on a goldmine of opportuni...
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14:23
Turning New Members Into Advocates, Boost Your Gym With Reviews
Unlock the hidden marketing potential sitting right in your fitness studio! In this illuminating episode of the Fitcher Grit Cast, host Zach Coleman reveals how your existing members can become your most powerful marketing asset through strateg...
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14:29
How to Turn Cold Leads Into Paying Gym Members Before You Open
Ever realized your future members simply don't know you exist yet? The most successful fitness studios have mastered the art of turning strangers into excited, ready-to-join members through strategic lead nurturing—and the results speak volumes...
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12:05
Boost Memberships Before Opening Your Gym — Here’s How
Ready to launch your fitness studio with a packed roster of paying members on day one? The secret lies in your pre-sale strategy.Most fitness entrepreneurs make the critical mistake of waiting until their doors open to start selling mem...
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12:29
How to Create Fitness Content That Builds Real Loyalty
Ever wondered why your fitness studio's marketing feels flat despite using those recommended content templates? You're not alone. The truth is, generic content creates generic results, and in today's crowded fitness market, that's simply not en...
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12:22
How to Build a Loyal Fitness Community (Without Fake Engagement)
The difference between a struggling fitness studio and a thriving community often comes down to one critical factor: authentic engagement. When you focus solely on bringing new members through the door without building genuine connections, you'...
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12:41
Why Fitness Studios Grow Faster With Strategic Partnerships
Are you trying to do it all yourself in your fitness studio? That approach might actually be holding you back. The most successful studio owners leverage strategic partnerships to accelerate growth, build trust, and expand their re...
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11:56
Why Clarity Beats Luck in Growing Your Fitness Studio
Feeling like your fitness studio's growth is more about luck than strategy? You're not alone. The fitness industry is crowded with studios competing for attention, making it challenging to stand out and grow consistently. In this e...
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12:01
Why Your Studio Pricing Isn’t Converting Clients
Afraid to show your prices? You're not alone—but that fear might be costing you big time. In this eye-opening episode, we dive into a startling statistic: fitness studios with transparent pricing communication see 23% higher revenue than those ...
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17:12
Website Pricing Secrets That Boost Studio Growth
Did you know that fitness studios showcasing strategic pricing on their websites experience 25% higher client inquiries and acquisition? This striking statistic from MindBody research contradicts the common practice among studio owners who deli...
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18:40
How Your Studio’s Look Impacts Pricing Power
What if your pricing strategy could boost conversions by 30%? That's exactly what happens when fitness studios align their visual pricing displays with strategic verbal communication.Many studio owners excel at verbal sales pitches but ...
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19:33
Why Fitness Studio Growth Depends on Experience
Ever wonder why some fitness studios instantly command premium prices while others struggle to justify their value? The secret lies not in what they charge, but how they communicate that pricing to potential clients.Pricing confidence i...
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17:12
How to Build a Studio Culture That Boosts Retention & Loyalty
Most fitness studio owners face a costly problem they don't see coming until it's too late: a disconnect between their personal values and studio culture. This fundamental misalignment leads to frustration, team turnover costing upwards of $39,...
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11:53
How to Build a Studio Culture That Boosts Retention & Loyalty
What happens when a successful gym reaches a breaking point? In this revealing conversation, former CrossFit gym owner Tyler Sullivan shares his 13-year entrepreneurial journey from startup struggles through exponential growth to a successful b...
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47:52
How to Create Gym Offers That Actually Get Clients to Act
Studio owners, are you tired of running challenges that attract bargain-hunters instead of ideal members? Ever wonder why your "lose 10 pounds in 10 days" promotions bring in crowds but fail to convert to paying clients?The Fit to Great...
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14:18
Why Gym Owners Can’t Ignore This AI Shift
What if the key to health was simpler than we've been led to believe? Mohamed, Chief Strategy Officer at ABC Fitness and founder of Sweatworks, challenges the notion that healthy living is unaffordable or inaccessible. "You just have to move fo...
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41:50
How to Use Client Testimonials to Boost Gym Credibility
What happens when your outstanding results aren't enough to convince potential clients? That's the frustration Zach Coleman faced in his early business days, discovering that without documented testimonials, each new client relationship started...
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14:11
The Lost Art of Local Fitness Marketing
What if everything you've been told about building a successful fitness business is wrong? In this eye-opening conversation with Paul Waters, a 25-year veteran of the health and fitness industry, we challenge the conventional wisdom that bigger...
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52:45
Avoid This Scaling Mistake Fitness Studios Always Make
Ready to take your fitness studio to the next level? Before you sign that lease for a second location, pause and listen. The journey from running a single successful studio to managing multiple thriving locations isn't just about ambition—it de...
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15:03
Why Your Gym Feels Intimidating — And How to Fix It
The fitness industry has long overlooked an essential truth: while exercise improves mental health, most gym environments actively create anxiety and stress. Gabriel Sclean, founder of Angel Gyms in London, is revolutionizing the personal train...
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38:02
This Social Strategy Keeps Fitness Studio Clients Coming Back
Frustrated with social media marketing that doesn't deliver results for your fitness studio? You're not alone. The problem isn't social media itself—it's how you're using it.Most studio owners experience what I call "marketing fatigue"—...
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18:58
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