Startup Confidential
Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast
Startup Confidential
Latest Episodes
Episode 173 - OMG! Stop Blindly Saying 'Yes' To Buyer SKU Requests
CPG brands that start in retail easily get sucked into fulfilling requests for exclusive UPCs. Negotiating your way out of these situations, including walking away, is critical to focused strategic growth. Listen in as I kick your sales team in...
Episode 172 – Stop Recruiting for Executive Presence!
If you’re running a high-growth business, chances are you’ll need to reach out to an executive recruiter at some point. When you do, make sure you watch for this dangerous filter of “executive presence.”
Episode 171 - Every Founder’s Secret To Motivating Employees
In this episode, I walk founders through a key difference in perspective that founders and employees have, a difference that never, ever goes away. It does not doom any high-growth business, but you need to accept it to succeed as a leader.
Episode 170 - Please Stop Copying Competitors’ Moves! Here’s Why.
Most high-growth consumer brands need to re-position as they scale. The niche positioning that got you into the eight figures will drive you into a ditch. In this episode, I share four advanced tips I once kept behind an online training paywall...
Episode 169 - Measuring Marketing Effectiveness The Right Way
Don’t confuse anything I’m about to talk about with Marketing Mix Analytics, an old BigCo statistical machine designed to distinguish which of 15 marketing buckets had the most influence on sales growth in the past year. Just mentioning the top...
