Startup Confidential
Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast
Podcasting since 2019 • 151 episodes
Startup Confidential
Latest Episodes
Episode 151 - Rising Stars Series: Yoni Reisman of Tip Top Cocktails
This episode launches a new series I’m calling Rising Stars - Founders new to CPG who have defied the odds, built growing eight-figure businesses without the interference of premature institutional money. This is part one of my int...
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Episode 151
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Episode 150 - Poppi vs. Pepsi Prebiotic : WTF?
Every creative mind on LinkedIn has railed against the upcoming launch of Pepsi prebiotic. That’s because it’s NOT very creative. Growth strategy for a legacy brand is very different from what works in the early-stage. Making trends and fol...
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Episode 150
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6:45
Episode 149 - From Sales Execution to a Modern Growth Strategy
Hopping from buyer meeting to meeting may get you into the seven figures, but it won’t garner your business fast growth through $100M and beyond. Not without really lucky amounts of word-of-mouth. Really lucky. Waiting until you’re $10M in ARR ...
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Episode 149
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3:05
Episode 148 - Founder Archetypes - The Creative Founder
How could creativity be a founder liability? When it distracts you. This is the third installment in my series on founder archetypes. I think many of you will recognize yourselves in this episode. The good news? You can be cured! Check it out a...
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Episode 148
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Episode 147 - Founder Archetypes - The Finance Founder
This is the second installment in my series on founder archetypes. While I’m glad to see MBAs and finance-trained folks launching CPG brands, they do have a huge problem taking some of the most critical risks necessary to achieving fast growth....
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Episode 147
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