
Startup Confidential
Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast
Podcasting since 2019 • 143 episodes
Startup Confidential
Latest Episodes
Episode 143 - Broaden Your Positioning to Accelerate - Poppi and Dr. Squatch
Many founders worry about diluting the quality of their product in order to scale. Understood. Yet, diluting the ‘quality’ of your audience is essential. Snobby brands do not scale. Listen in as I explain why.
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Episode 143
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7:40

Episode 142 - Planning Your ACV Build
I finally spent some time to prove to all you door-counting crazies that doors do not equal value to your business. In the process, I developed a tool to plan your ACV build in a restrained manner, a tool you can reproduce (legally) on yo...
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Episode 142
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8:16

Episode 141 - Founder Archetypes - The Missionary Founder
How do mission-driven founders get in their own way? It’s not that hard, depending on how ideological your company’s foundations. The most fundamental issue with missionary zeal, when you do not channel it professionally into scaling a discipli...
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Episode 141
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7:27

Episode 140 - Rapid Growth Is Not For Everyone w/Sarah Delevan
It’s time for a contrarian view. Most founders in CPG should not be focused on rapid growth. It is far easier to create a stable, satisfying seven-figure CPG business if you let go of a need to scale (and grow fast to get there). In this episod...
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Episode 140
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21:27

Episode 139- The Problems With Early-Stage Marketing: Doubt and a Design Bias
It’s not uncommon for brands to scale mostly as B2B enterprises with minimal emphasis on sophisticated consumer marketing. When product design carries you that far, it can be easy to overlook the marketing department. Then, when you turn to ask...
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Episode 139
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5:57
