Startup Confidential
Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast
Startup Confidential
Latest Episodes
Episode 169 - Measuring Marketing Effectiveness The Right Way
Don’t confuse anything I’m about to talk about with Marketing Mix Analytics, an old BigCo statistical machine designed to distinguish which of 15 marketing buckets had the most influence on sales growth in the past year. Just mentioning the top...
Episode 168 - Why Startups Are like Flowers In the Desert...
A humorous exploration of my favorite analogy for the experience of growing a consumer brand, whether or not you make it onto the Skate Ramp. It's harsh out there.
Episode167 - Forget the ‘A’ Players; How to Build a Better Team
Consider the unconventional org move as a scrappy founder. This episode briefly explains the mistake many high-growth founders make once they can hire a recruiting firm. Private equity has twisted much of the hiring ecosystem to suit itself, no...
Episode 166 - Filter Advice Like a Boss - Interview w/Michelle Razavi Pt. 2
This episode is part 2 of my interview with Michelle Razavi of Elavi protein brownies, where we delve deeper into the psychology of consumers who love her products AND the psychology of highly successful founders. The most important point she m...
Episode 165 - Rising Stars Series - Michelle Razavi of Elavi - Pt. 1
Elavi is the second brand in my Rising Stars Series. Michelle Razavi, Founder and CEO of Elavi Protein Brownies, joins for this two-part series. She tells the story of how she repeatedly adjusted their product mix to make their mission of clean...
