Startup Confidential

Episode 124 - Regenerative Agriculture - New Mega-Trend or Splitting Organic Hairs?

Dr. James F. Richardson

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0:00 | 10:43

With two dueling regenerative ag certifications in motion, I feel like it's 1999 all over again. You know, the time when "organic" had multiple certifications and not much clarity for consumers - until the USDA launched a regulated symbol in 2002. In this episode, I explore the long-term potential for regenerative agriculture to essentially become the next "organic" to replace it over time. Hope you enjoy! 

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