Campaign Brief
Join us as host CJ Thomas sits down with marketing industry leaders and executives to hear their stories, strategies, and lessons learned. You'll hear real discussions with executives from brands like Verizon, Sony, Illumina, and more. Whether you are a CMO, marketing director, founder, or agency owner, this show is your perfect advisor to help you become the best marketing leader that you can be. Campaign Brief is presented by Wondertree Media.
Campaign Brief
Building a Winning Brand with Gaetan Fraikin, Brand Executive from Roche, Illumina, Addictive, and More
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Wondertree Media
In this episode, I sit down with Gaetan Fraikin to discuss all things brand development. Throughout his career, Gaetan has served as Head of Global Marketing at Roche and Head of Global Brand at Illumina. He’s also worked with brands like BMW, Samsung, eBay, and Genentech on the agency side.
In our conversation we cover:
- The core of what makes a strong brand beyond just logos and typography
- Brand development process and considerations
- How to justify brand value and brand equity to financial stakeholders
- How having a strong brand can help your company pull through tough times
- Opportunities for differentiation in an industry where everyone looks and sounds the same
You can get the show notes at https://wondertreemedia.com/podcast-003-building-brand-value/