Campaign Brief
Join us as host CJ Thomas sits down with marketing industry leaders and executives to hear their stories, strategies, and lessons learned. You'll hear real discussions with executives from brands like Verizon, Sony, Illumina, and more. Whether you are a CMO, marketing director, founder, or agency owner, this show is your perfect advisor to help you become the best marketing leader that you can be. Campaign Brief is presented by Wondertree Media.
Episodes
8 episodes
Building an In-House Agency, Inbound Marketing, and More with Luke Freiler, CEO of Centercode
In this episode, we sit down with Luke Freiler, the CEO of Centercode. Centercode is a customer validation company helping brands all over the world manage alpha, beta, and delta testing for their product development. Luke has alwa...
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48:53
Selling Big Ideas with Seth Odell, Vice-Chancellor of Marketing at National University
In this episode, we sit down with Seth Odell, the Vice-Chancellor of Marketing at National University. In just over 1 years time, Seth has built an in-house agency at NU from zero to seventy people. Seth has vast experience in all ...
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50:36
Growing and Leading A Marketing Team with Jay Jaffin, CMO at Verizon Connect
This episode features Jay Jaffin, the Chief Marketing Officer at Verizon Connect. Jay has also served as the VP of Marketing and Communications for Verizon Wireless where he oversaw all national campaigns for the brand. Jay has vas...
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42:23
Revitalizing the Sony Brand with Cheryl Goodman, Head of Corp. Communications at Sony Electronics
In this episode, I sit down with Cheryl Goodman. She is the Head of Corporate Communications for Sony Electronics. Cheryl has an impressive track record of storytelling going back to her career start in journalism. In our conversat...
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56:15
Building a Winning Brand with Gaetan Fraikin, Brand Executive from Roche, Illumina, Addictive, and More
In this episode, I sit down with Gaetan Fraikin to discuss all things brand development. Throughout his career, Gaetan has served as Head of Global Marketing at Roche and Head of Global Brand at Illumina. He’s also worked with brands like BMW, ...
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59:16
B2B Marketing, Potatoes, and Content with Will Foody, Director of Marketing at Buzztime
In this episode, I sit down with Will Foody. Will is the Director of B2B Marketing at Buzztime, which is an interactive entertainment company most known for their tablets where you can play games, order food, and more. So if you’ve ever been to...
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41:06
How to Position Your Product for a Successful Launch with Mark Pecota from LaunchBoom
In this episode, I sit down with Mark Pecota. Mark is the CEO of LaunchBoom. A full-service product launch agency that consistently achieves 6 and 7 figure product launches for its clients through crowdfunding on platforms like Kickstarter and ...
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31:03