Aside from being a passionate angler, Paul Richardson is deeply involved within the fly fishing industry and has worked with companies designing new products, ad campaigns and delivering projects.
His client list is impressive - Redington, Winston, Bauer, Wychwood, Sportfish, Umpqua, Guide Flyfishing and many more.
We talk about how he became involved in fly fishing, designing rods, reels and fishing too.
He has a deep knowledge of both salmon and steelhead fishing sharing his views on both.
This is a really interesting subject that showcases what goes into the process of designing, producing and bringing a new product to market.