PRIME PEOPLE: The Strategies Behind Extraordinary Success

Personality‑Driven CRE: Building Deals with Authenticity & AI

Justin Konikow

Discover how authenticity, relentless follow‑through, and AI-enhanced communication are transforming the commercial real estate landscape in this powerful Prime People Podcast episode.

In this episode:
We dive deep into:
🗣️ Why tone and personal connection beat generic comps and stale pitches
🧠 How high-net-worth clients respond better to relatable communication than suits and scripts
🤖 Using ChatGPT & AI tools to power your follow-up strategy, not mask your voice
🔁 Mastering the “follow up, follow through, follow back” mindset that wins deals
🎯 Leveraging relatability, active engagement, and creativity to build long-term trust in commercial real estate

Why trust this content?
Our guest brings over 16 years of hands-on CRE experience, working billion-dollar institutional deals and small property handovers with the same dedication—making strategic, sustainable relationships her #1 asset.

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