02. Charlie Buffin: Are CGI Influencers the Real Thing? Artwork

Chasing Clout

Hosted by music marketer Max Bernstein, this is a music industry podcast about how social media influencers make songs into hits. For more info and insights please visit muuser.com/blog.

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Chasing Clout

02. Charlie Buffin: Are CGI Influencers the Real Thing?

August 14, 2019 • Charlie Buffin • Season 1 • Episode 2

Charlie Buffin is the influencer whisperer. In addition to managing some of the largest influencers on Instagram, YouTube and TikTok, he also co-founded Shimmur (now community.com) and AMP Studios. Which has earned him an enviable reputation for always knowing what's up next.

In this episode we discuss his new venture, Spark Mediaworks, a one-stop shop for CGI influencer design, growth and development. You will learn why virtual characters are the next big thing, and how we can capitalize on this trend to develop our artists and market their music.

Cade Harper: https://www.instagram.com/cadeharper

Daisy Paigey: https://www.instagram.com/daisypaigey

Recorded: July 10, 2019

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Charlie Buffin is the Founder & CEO of Spark Mediaworks, a vertically integrated media company with expertise across influencer marketing, CGI design and 3D animation.

Prior to starting Spark Mediaworks, Charlie was the co-founder of Shimmur (now Community.com), an LA based startup that was a participant in Techstars Music Accelerator Class of 2017. Investors included Greycroft, Sony Innovation Fund, WndrCo (Jeffrey Katzenberg), 500 Startups, Techstars, Arena Ventures, & Luma Ventures, amongst others.

https://sparkmediaworks.com/