Chasing Clout
Hosted by music marketer Max Bernstein, this is a music industry podcast about how social media influencers make songs into hits. For more info and insights please visit muuser.com/blog.
Podcasting since 2019 • 3 episodes
Chasing Clout
Latest Episodes
03. Making a Meme II - Old Town Road
On February 15, 2019, a 20-year-old Massachusetts man heard a song on Twitter, ripped it from Soundcloud, and made it the soundtrack to a 15-second TikTok video of his transformation into a cowboy. This wardrobe change would quickly become one ...
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Season 1
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Episode 3
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39:36
02. Charlie Buffin: Are CGI Influencers the Real Thing?
Charlie Buffin is the influencer whisperer. In addition to managing some of the largest influencers on Instagram, YouTube and TikTok, he also co-founded Shimmur (now community.com) and AMP Studios. Which has earned him an enviable reputation fo...
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Season 1
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Episode 2
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32:07
01. Making a Meme - The Git Up
On May 10th, brothers Ajani Huff, 18, and Davonte House, 20, shot a 15-second dance video beside a lake near Syracuse, NY. They hatched plans to "make it trend" in pursuit of their larger goal of becoming “TikTok famous.” Ten weeks later, their...
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Season 1
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Episode 1
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24:53