03. Making a Meme II - Old Town Road Artwork

Chasing Clout

Hosted by music marketer Max Bernstein, this is a music industry podcast about how social media influencers make songs into hits. For more info and insights please visit muuser.com/blog.

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Chasing Clout

03. Making a Meme II - Old Town Road

September 20, 2019 • Michael Pelchat • Season 1 • Episode 3

0:00 | 39:36

On February 15, 2019, a 20-year-old Massachusetts man heard a song on Twitter, ripped it from Soundcloud, and made it the soundtrack to a 15-second TikTok video of his transformation into a cowboy. This wardrobe change would quickly become one of the most impactful trends in Internet history, propelling the song to the top of the Global Viral charts and clearing its path to #1 on the Billboard Hot 100 where it would sit for a record 19 weeks.

In this episode, we sit down with "Old Town Road" patient zero, Michael Pelchat (@nicemichael), to hear his story and seek advice on how to position songs for TikTok success.

@nicemichael's original Old Town Road TikTok post:
https://www.tiktok.com/@nicemichael/video/6658388605418867974

Follow him:
https://www.instagram.com/nicemichael_
https://www.tiktok.com/@nicemichael

Buy his merch:
https://fan-official.com/collections/nice-michael

Additional guests: Catherine Cortez
Recorded September 13th