The MindShift Podcast with Darrell Evans
The MindShift Podcast is for business owners, founders, and CEOs who want marketing that actually drives sales.
Hosted by Darrell Evans — 34-year entrepreneur, business growth strategist, and Founder/CEO of MindShift Digital.
This show breaks down how strategy, execution, and accountability work together to produce consistent leads and revenue in today’s AI-driven marketing landscape.
Drawing from work with companies generating $1M to $100M+ in annual revenue and over $300M in client revenue produced, Darrell shares practical insights on digital marketing strategy, AI integration, demand generation, SEO, paid media, conversion optimization, and scalable growth systems.
What This Show Is Really About
This podcast explores:
- How to build a digital marketing strategy that produces predictable growth
- How to generate consistent, high-quality leads
- How to lower cost per lead while improving conversion rates
- How to integrate AI tools like ChatGPT into your marketing systems
- How to align SEO, paid ads, email marketing, and content into one cohesive growth engine
- How to scale revenue without building a bloated internal marketing team
If you’re navigating rising ad costs, declining conversion rates, increased competition, or confusion around AI and marketing automation, this show gives you structured thinking — not hype.
The Questions We Answer
Each episode addresses real-world questions business leaders are asking, including:
- Why isn’t our digital marketing working like it used to?
- How do we measure real marketing ROI beyond vanity metrics?
- What’s the best way to start using AI in marketing without disrupting operations?
- Should we hire an agency, build an internal team, or work with a fractional CMO?
- Which marketing channels actually drive growth in 2025 and beyond?
- Why is our cost per lead increasing while revenue feels flat?
- How do we build predictable pipeline instead of relying on random campaigns?
Who It’s For
Whether you’re building toward your first $1M in revenue or leading a company past $10M, The MindShift Podcast helps you:
- Clarify your growth strategy
- Upgrade your marketing systems
- Make smarter strategic decisions
- Lead your business with confidence in an AI-disrupted economy
This is not surface-level marketing advice. It’s the thinking behind marketing that performs.
Subscribe/Follow for weekly episodes focused on business growth, digital marketing strategy, AI-powered systems, and scalable revenue models.
Produced by MindShift Digital.
Episodes
382 episodes
380: A Facebook Ads Mistake That Must Be Avoided
Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribeMost business owners blame their ad creative when their ...
379: Stop Wasting 95% of Your Marketing Budget. (The Buyer Strategy No One Talks About!)
Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribeMost businesses are fighting over the same 3-5% of buyer...
378: The Social Media Strategy That Actually Gets Clients
Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribeIf your team is grinding out posts, reels, and captions ...
377: What Every Business Owner Needs to Know About Meta’s Hidden Ad Settings
Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribeMeta made over $160 billion last year. Almost all of it ...
376: How To Write Cold Emails For Sales
Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribeAfter 23 years of writing marketing emails and hundreds ...
375: If Your Marketing Feels Stuck This One Shift Changes Everything
Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribeImagine an event that failed in every way imaginable: wr...
374: Why Some Businesses Should Stop Posting on Social Media
Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribeAre you a frustrated business owner who posts on social ...
373: How To Get Your Business Found By ChatGPT
Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribeSomething happened recently that stopped me in my tracks...
372: Why High-Ticket Lead Generation Fails: The "Invisible" Phase of the Buyer’s Journey
Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribeI had a recent conversation with a local service busines...
371: The 11 O'Clock Problem: Why Marketing Stops Working (And How to Fix It)
Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribeI got off a call last week with a $650K business owner w...
370: How to Lower Your Cost Per Acquisition and Scale Your Business
Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribeIn this episode, I walk through a situation I’m seeing m...
369: How To Delegate Without Losing Control: 3 Ways to Scale Founder-Led Companies
Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribeIn this final episode of the series, I tackle the most e...
368: The Marketing Advice That Doesn't Work for Seven-Figure Founders
Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribeIn this episode, I challenge the 'post everywhere, be ev...
367: Founders Who Hate To Create Content Should Do This Instead.
Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribeMost founders at your level don't want to be content cre...
366: The Founder Bottleneck: Why Your Team Still Asks "What Would You Do?"
Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribeYou've built something significant, millions in revenue,...
365: The 10 Principles That Make Marketing Work (Most Businesses Miss #3)
Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribeIn this episode, I break down the 10 words that sit unde...
364: The 12 Hidden Marketing Beliefs Sabotaging Your Revenue Growth. Are You Falling for Them?
Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.Want help to market, grow, and scale your business...
363: How We Fix FAILED Marketing Campaigns With 3 Short Sentences
Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.Want help to market, grow, and scale your business...
362: The $2,070 Investment That Became $200,200 (And Why Most CEOs Miss It)
Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.Want help to market, grow, and scale your business...
361: After 15 years helping businesses grow, these 15 lessons changed everything
Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.Want help to market, grow, and scale your business...
360: Why Your 'Ready-to-Buy' Customers DON'T Buy (And the Secret Trigger That Changes Everything)
Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.Want help to market, grow, and scale your business...
359: Google Just Killed SEO? The AI Mode Update No One Is Ready For (and How to Survive It)
Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.Want help to market, grow, and scale your business...
358: How to Become Emotionally Bulletproof in Business (People Started Asking How I Do It)
Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.Want help to market, grow, and scale your business...