The MindShift Podcast with Darrell Evans
Are you an entrepreneur, founder, or marketer wondering why your marketing isn’t converting like it used to?
Are AI tools making things easier—or more confusing?
Welcome to The MindShift Podcast, hosted by Darrell Evans—growth strategist, AI marketing educator, and CEO of MindShift Digital.
This podcast delivers straight-talk insights, proven frameworks, and real-world strategies to help you grow smarter, in today’s AI-disrupted landscape. Drawing from 34 years in business and over $300M in client revenue generated, Darrell cuts through the noise to help you adapt, scale, and lead.
You’ll find answers to questions like:
- Why isn’t our digital marketing working anymore, even though we’re running ads, doing SEO, and posting content?
- What are the best ways to start using AI in marketing without disrupting our business?
- Why is our cost per lead going up while conversion rates are going down?
- Which marketing channels actually drive growth in 2025 — and which ones are a waste of time?
- How do we measure real ROI from digital marketing campaigns, not just vanity metrics?
- What’s the best way to align our sales and marketing teams for better results?
- Should we build an internal marketing team or hire an agency/fractional CMO for faster growth?
- Is SEO still worth it in the age of AI and paid media dominance?
- How can we differentiate our brand when our competitors are saying the same things?
- Can we grow our business without hiring more people or increasing overhead?
Each week, you’ll hear practical strategies, timeless principles, and AI-powered marketing insights that help you build predictable growth systems for your business—even if you're a team of one.
Whether you're stuck, scaling, or just trying to get clarity on your next best move—this show will help you shift your thinking, upgrade your strategy, and take action with confidence.
Subscribe now and join thousands of business leaders and marketers ready to lead the future, not get left behind.
The MindShift Podcast with Darrell Evans
267: Mastering Operational Skills as the CEOs Right Hand with Sarah Guidas
Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.
Want help to market, grow, and scale your business? Schedule a free strategy session.
In this episode:
Do you want to master your operational skills and be your CEO's trusted right hand to transform the business vision into high-level growth and success? Unlock the secrets to excelling as an Integrator with systems and operations expert Sarah Guidas. Discover essential skills and insights on this episode!
Sarah Guides understands the importance of the number 2 role in a company's overall growth. Her transition from COO to CEO of 2nd-In-Command Academy allows her to support her fellow integrators in transforming their CEO's businesses into a team-ran company and achieve success with streamlined operations. And so, if you're seeking killer skills to support your CEO in making things happen and creating a ripple effect of freedom, focus, and reaching big-picture goals.
In this episode, you will:
- Learn the key traits of the second-in-command role in businesses.
- Hear Sarah's approach to training and coaching integrators.
- Find out how to have a strong hiring process and lead an international team.
Links & Mentioned Resources
Repurpose House
Traction: Get a Grip on Your Business by Gino Wickman
Flowster
Nicole Sayosa
Connect with Sarah Guidas
Website
LinkedIn
Instagram
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Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!
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