The MindShift Podcast with Darrell Evans
MindShift is your catalyst for personal and professional transformation. Hosted by Darrell Evans, a 30-year entrepreneur, digital transformation strategist, and growth expert, it brings powerful insights from innovators, leaders, and breakthrough achievers across various fields.
Our mission is to help you unlock your potential by shifting your mindset and equipping you with the strategies needed to thrive in today's rapidly evolving world. Whether you want to scale your business, lead a digital transformation, or achieve personal growth, the MindShift Podcast provides inspiration and practical tools.
Remember: You're always one shift away from the breakthrough you've been looking for. Join us weekly to shift your mind and shift your results.
The MindShift Podcast with Darrell Evans
325: 320 to 680 Qualified Leads: Bottom-Up Marketing Optimization Strategy
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In this episode:
Learn how we doubled qualified sales leads with just a 15% increase in budget!
This proven lead generation strategy transformed a 40-year-old company's results from 320 to 680 sales calls per year.
KEY TAKEAWAYS:
- Doubled sales qualified leads with only 15% budget increase
- Reduced cost per lead from $420 to $225
- Success through buyer psychology, not content creation
- Bottom-up funnel optimization strategy
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