The MindShift Podcast with Darrell Evans
MindShift is your catalyst for personal and professional transformation. Hosted by Darrell Evans, a 30-year entrepreneur, digital transformation strategist, and growth expert, it brings powerful insights from innovators, leaders, and breakthrough achievers across various fields.
Our mission is to help you unlock your potential by shifting your mindset and equipping you with the strategies needed to thrive in today's rapidly evolving world. Whether you want to scale your business, lead a digital transformation, or achieve personal growth, the MindShift Podcast provides inspiration and practical tools.
Remember: You're always one shift away from the breakthrough you've been looking for. Join us weekly to shift your mind and shift your results.
The MindShift Podcast with Darrell Evans
331: Marketers, Stop Tracking Useless Data! Do THIS Instead
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Are you drowning in marketing data but can't figure out which metrics actually matter? In this episode, Darrell Evans shares a revealing story about a CMO with a 50-page analytics report who couldn't answer one simple question: what numbers drive your decisions?
Learn how to cut through the noise and focus on metrics that truly impact your bottom line.
KEY TAKEAWAYS:
- Stop focusing on vanity metrics - measure what matters to revenue
- Use the bottom-up framework to identify critical conversion points
- A small percentage difference (0.4%) can mean a 25% performance gap
- Page speed and technical issues can silently kill your conversion rates
- Beautiful design isn't always better for conversions
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