The MindShift Podcast with Darrell Evans
MindShift is your catalyst for personal and professional transformation. Hosted by Darrell Evans, a 30-year entrepreneur, digital transformation strategist, and growth expert, it brings powerful insights from innovators, leaders, and breakthrough achievers across various fields.
Our mission is to help you unlock your potential by shifting your mindset and equipping you with the strategies needed to thrive in today's rapidly evolving world. Whether you want to scale your business, lead a digital transformation, or achieve personal growth, the MindShift Podcast provides inspiration and practical tools.
Remember: You're always one shift away from the breakthrough you've been looking for. Join us weekly to shift your mind and shift your results.
The MindShift Podcast with Darrell Evans
333: More Leads, Less Cost: How B2B Companies Are Winning with Meta Ads
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Tired of pouring money into LinkedIn ads with minimal returns?
In this eye-opening episode, Darrell Evans challenges the conventional B2B marketing wisdom that LinkedIn is the only place for your business.
Discover why Meta platforms (Facebook & Instagram) might be the untapped goldmine for your B2B marketing strategy, backed by compelling engagement statistics: Meta users spend 44 minutes PER DAY on the platform versus LinkedIn users who spend just 22 minutes PER MONTH!
KEY TAKEAWAYS:
- Meta users spend significantly more time on the platform than LinkedIn users do on LinkedIn
- Your ad creative and copy do the targeting when platform targeting options are limited
- Effective B2B campaigns on Meta require both top-of-mind awareness and lead generation components
- For every dollar spent on Meta, you might need to spend 4-6 times more on LinkedIn for similar results
- Understanding your customer's problem is more important than targeting by job title or location
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