The MindShift Podcast with Darrell Evans
MindShift is your catalyst for personal and professional transformation. Hosted by Darrell Evans, a 30-year entrepreneur, digital transformation strategist, and growth expert, it brings powerful insights from innovators, leaders, and breakthrough achievers across various fields.
Our mission is to help you unlock your potential by shifting your mindset and equipping you with the strategies needed to thrive in today's rapidly evolving world. Whether you want to scale your business, lead a digital transformation, or achieve personal growth, the MindShift Podcast provides inspiration and practical tools.
Remember: You're always one shift away from the breakthrough you've been looking for. Join us weekly to shift your mind and shift your results.
The MindShift Podcast with Darrell Evans
336: How Local Businesses Can Use $1/Day Meta Ads to Get More Customers
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Are your customers walking right past your business without even knowing you exist?
In this episode, Darrell Evans reveals how local businesses can build powerful brand visibility using Meta advertising for just $1 per day.
He shared the shocking story of how I lived next to a restaurant for YEARS without knowing it existed until it was going out of business. Don't let this happen to your business!
KEY TAKEAWAYS:
- Being physically visible doesn't mean customers know you exist - even if you're located in a busy area
- Create 6-10 short videos answering your prospects' most frequently asked questions
- Use Meta's engagement campaigns optimized for 15-second video views (through plays)
- Start with just $1 per day per video to build local awareness
- Focus on building attention and time before expecting money (the ATM Framework)
- This strategy works for virtually any local business (restaurants, gyms, service providers, etc.)
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