The Art of LiveOps

Cash In On Cultural Currency w/ Saumya Iyer: The Art of LiveOps S2E14

November 12, 2020 James Gwertzman and Crystin Cox Season 2 Episode 14
The Art of LiveOps
Cash In On Cultural Currency w/ Saumya Iyer: The Art of LiveOps S2E14
Chapters
The Art of LiveOps
Cash In On Cultural Currency w/ Saumya Iyer: The Art of LiveOps S2E14
Nov 12, 2020 Season 2 Episode 14
James Gwertzman and Crystin Cox

Ever wondered why certain games thrive in one cultural context and bomb in another? Saumya Iyer, a LiveOps expert helping mobile games thrive in India, is here to explain the incredible impact of a shared cultural context and sense of community on a game’s success in any given market. This is a must-listen if you’re expanding internationally, or wondering why your game just isn’t catching on as you’d hoped in a new segment. 

Support the show (http://microsoftgamestack.com)

Show Notes

Ever wondered why certain games thrive in one cultural context and bomb in another? Saumya Iyer, a LiveOps expert helping mobile games thrive in India, is here to explain the incredible impact of a shared cultural context and sense of community on a game’s success in any given market. This is a must-listen if you’re expanding internationally, or wondering why your game just isn’t catching on as you’d hoped in a new segment. 

Support the show (http://microsoftgamestack.com)