The Art of LiveOps
The Art of LiveOps podcast provides an in-depth perspective on modern game development and shares stories behind some of the most successful LiveOps strategies. Join our hosts, James Gwertzman and Crystin Cox, as they interview a variety of game development professionals in the industry. Presented by Azure PlayFab, if you are interested in learning more about LiveOps visit PlayFab.com. Download the latest episode transcript at aka.ms/LiveOpsPodcast.
The Art of LiveOps
There’s No Business Like Game Business w/ Patrick McGrath: The Art of LiveOps S2E15
November 19, 2020
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James Gwertzman and Crystin Cox
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Season 2
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Episode 15
Who really runs the show these days at games studios? Today’s guest, Patrick McGrath, makes a solid case for the Product Leads and PMs who are thinking long-term and making sure the studio is making the right decisions for all the games, and all the players, for many years to come. He also points out some exciting ways that other businesses are starting to make use of gamification and free-to-play monetization strategies to create the kinds of excellent customer experiences that keep them coming back for more.