The Art of LiveOps

There’s No Business Like Game Business w/ Patrick McGrath: The Art of LiveOps S2E15

November 19, 2020 James Gwertzman and Crystin Cox Season 2 Episode 15
The Art of LiveOps
There’s No Business Like Game Business w/ Patrick McGrath: The Art of LiveOps S2E15
Show Notes

Who really runs the show these days at games studios? Today’s guest, Patrick McGrath, makes a solid case for the Product Leads and PMs who are thinking long-term and making sure the studio is making the right decisions for all the games, and all the players, for many years to come. He also points out some exciting ways that other businesses are starting to make use of gamification and free-to-play monetization strategies to create the kinds of excellent customer experiences that keep them coming back for more.

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