WS1872 10X is Easier Than 2X | Whitney Sewell

Join me on this episode of the Real Este Syndication Show as I explore the game-changing idea of 10x thinking—this way of thinking could totally shake up both your work and personal life.  I'll uncover what it means to aim for 10x goals. These aren't your usual targets; they're the kind that push you to achieve way more than you ever thought possible.


I'll be sharing stories from my own life that demonstrate how adopting a 10x mentality has been key to my own business successes. These high-flying ambitions are behind the powerful tactics I've used, the strong bonds I've built, and the incredible growth I've experienced.


Come along as I point out why thinking 10x is crucial when you're making choices, how it changes the way you deal with tough situations, and how it can completely switch up the way you think.


We'll dive into the amazing results that 10x thinking can bring to your projects and examine the importance of focusing on what you're best at—that special 20%—and the influence that the right people can have on your path to victory. I'll guide you through how to stay true to 10x goals and give practical tips to move past the limitations of just doubling what you're doing.


Drawing inspiration from Dan Sullivan and Benjamin Hardy's insights, I'm going to shed light on just how life-changing 10x thinking can be. Tune in to pick up some super helpful tips and prepare yourself for a transformative journey towards 10x growth. Embrace the lessons of this powerful mindset and see for yourself the massive difference it can make. Don't miss the chance to unlock a universe of huge opportunities with 10x thinking.

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Transcript

00:04 - Whitey Sewell (Host)
Very few pathways create 10x, and that's what I want to jump into today. 10x man. It seems crazy to think about setting a 10x goal Right. Many of you may have thought through that or been in, motivated or you know to do that at some point. And then maybe you get pushed back right From friends, family, other people you know in your network. They think you're crazy right For trying to do that. That. That has been me before. I'm going to talk about a little bit of that today and actually this. 

00:33
I'm going to go through just a few highlights from a recent book. You've probably heard of it I hope you have by now and if not, I hope that you will listen or read this book soon. It is one that has challenged me in a big way and it's called 10x is easier than 2x. It's by Dan Sullivan and Benjamin Hardy. I really enjoy a number of their books. They, you know I've actually did a few podcasts on who, not how. That was when they wrote a year or two ago, or maybe longer and man a great read as well, which I would highly encourage. There's another one, actually they've done a few, but I would encourage you to look them up and because these are. They're very practical stuff to are. They lay out some things that that help you to actually implement some of these things as well, which I appreciate. But they make me think and think differently often, and so I I enjoy that kind of reading. That's what we're going to get into today. 

01:28
On your daily real estate syndication show, I'm your host, whitney Sewell. Well, in the introduction, which I also encourage you not to skip, he dives into the life of Michelangelo and the hardships and the risks that Michelangelo had to take to get to the next level, and he 10x time and time and time again. I won't go through all that today, but I want you to go and listen to that or read it, because it's encouraging and I was sharing that with with our family and my boys. I want them to just think that way, right, even from a young age. And and just talking through and what he did, michelangelo to 10x again and again and again. So, but they're getting onto chapter one, two. We'll go through a couple of them today. And again, this is 10x is easier than 2x man. Think through that, even just that title, for a minute and how to implement that, because that is just completely against what we would typically think right. He says seemingly impossible goals are more practical than possible goals, because impossible goals force you outside of your current level of knowledge and assumptions. I mean, that is such a big part of the book, just that one sentence. You know, one way we have applied that are I did early on is the podcast which you all know. 

02:45
You know, doing seven times what most other people are doing, and I was called crazy by a number of people and people that I respected and trusted, and it made me question. You know, should I really do this? Should I do it seven days a week? Is that just insanity? But you know, and I get more questions now. You know, has it been worth it? And you know, if you look at the projectory of our business, you know it's. It should be pretty obvious. It's been worth it, but it hasn't been easy, that's for sure. 

03:16
However, what it did early on is it made me think differently. Right, I knew, doing seven days a week, there was no way that I was going to be able to do everything, and if I'd been doing a weekly show, I would have tried to have done everything the show notes, the editing, you know. I said, oh, you know what, I can save the money, I'll go get it done and I guarantee you I would have gotten so behind that, we would have quit. And but instead, since we seven X at the time, right, or at least the number of podcasts, it it made me think different. It was there was no way possible that I could do all those things, so I didn't even try, right, I didn't try to learn how to do the show notes, I didn't try to learn how to edit the audio or video or whatever. I knew that I had to go find people to do that. It was just there was no way around it. So it made me think differently from the very beginning, just in that regard, whatsoever. 

04:09
And then the first deal that my business partner, sam, and I did was a $20 million community and I, man, you know it may, we also had to think differently. Right To make that happen. That was a major step for us, you know at the time, and I think for most, right To do that. Your first, really your first syndication to be that big and so and that seems crazy, right To most, but that's 10 X, that's more than 10 Xing, right when most people are encouraging you to buy a single family home right To rent it out or maybe renovate it and then maybe get a duplex and then a few duplexes and a fourplex, right, we? We just skipped that and and said you know what. We're going to go after it and we're going to, you know, create a much bigger goal here and it made us think and do things differently. 

04:58
So Dan also says very few pathways create 10 X with genuine reflection. A 10 X target spotlights the few pathways, the high leverage strategies and relationships with extreme upside. So this was helpful for me to think through. Right, and it becomes a. When you start thinking this way and I have to remind myself every day nearly just to think this way, and and but it becomes a filter. Right, and that's what I like about this thinking is that it becomes a filter when you can start to set that 10 X goal. Like you know, when something comes in your path, right, we all have shiny object syndrome. 

05:35
I feel like you know it's a constant battle. I feel like as an entrepreneur, like, oh, I could go do that, I could go do that, but when you are thinking 10 X, you can quickly use that as a filter to think okay, is that gonna help me get to 10 X? Because if you're thinking 2 X, a lot of these things could do that. A lot of things could help you to X. You can just go work a lot harder and probably to X, but it's not about working harder, it's about working easier. I mean having easier work, but more focused. And so 10X goals. It just enables you to clearly identify the 20% of things and people in your life that are producing most of the results and the 80% of things and people in your life that are holding you back. And so it does. It becomes that filter that helps you think through that. 

06:24
Going for 2X growth means you can keep 80% of your existing clients, roles, behaviors and mindsets. Only minor tweaks are needed so you don't have to change a whole lot. Right To go 2X, but going 10X means you must eliminate the 80% of your existing clients, roles, behaviors and mindset. 10x requires a full scale transformation of yourself as well as everyone and everything around you, and that's Dan Sullivan or Benjamin Hardy there saying that you have to eliminate that 80% of all those things, and I struggle with that right In a big way. Obviously have a number of friends that I'm not gonna eliminate the friendships, right, I'm just not. 

07:06
But, however, going back to the podcast example here for me, think about I'd never really spoken into a mic before and then started a daily podcast. So it was a major jump for me. It was thinking 10X, it was pushing myself in a massive way out of my comfort zone. And even the thought of starting a podcast about real estate syndication and had never syndicated a deal, right, people thought I was crazy, right, I mean, it was just called crazy. So think about that. Right, I couldn't care about what other people thought, I just had to jump in and do it. And so I agree with a lot of this. 

07:46
I don't agree with eliminating 80% of your current relationships, but I do understand what he means here, and so I would agree with shifting the focus right, more on the 20% of your network and increasing that 20% in a big way. Right, and constantly thinking that way. Right, you're gonna keep taking that 20% and as it continues to grow, you're gonna keep figuring out okay, what's the 20% now? Right, you may do this every year or every six months or every three months. You're thinking through hey, what's the 80, 20 here, what's the 80%? And we'll get into this that we're gonna delegate, right, we're gonna give to somebody else. So you have to be thinking that often. 

08:23
But you have to think about, like 2X is linear, right, and just growing. To continue growing right, it requires a lot of effort. Right, you're gonna work a lot harder often, just to 2X, and it's just working harder, not smarter. Often. And he says it is quantitatively focused right, you're just doing more of what you're doing now, right, without respect to quality, uniqueness or transformations. What he says. So I like thinking about that. Like what am I doing? That's 2X, thinking right Versus 10X, which is non-linear. Right, it's enormous. Growth does not require typically more effort. Often, you know, like the podcast did require a lot more effort from me. However, it could have required even more if I hadn't built a team, if it hadn't made me think differently, like we talked about, like I already mentioned. But it often requires less but better. Right, it's qualitatively focused, is what he says. 

09:25
You've elevated your vision, your focus, such that you're now transforming the value and impact of what you do for increasingly specific people. So you know you're thinking very different at this level, right, you're not thinking like you used to think and that is such a hard part for me, for I think, for everybody right. I have to, like I've mentioned, I have to continually remind myself to think this way and to use it as a filter. And so every time you make a 10X jump, you do so by letting go of so many things that were in that 80% right and then going deeper into you know, it's just a more concentrated 20% right, the 20% that you are uniquely really good at and then letting go of that 80%, you know, and hiring those who's right. Go back to who, not how, and I would encourage you to read that book or even look at the podcast that I did, you know, just reviewing that book, but I couldn't recommend them enough to go through these books but Benjamin Harding, dan Solomon but you need to hire the hoos right, and that was what we did in the podcast, you know, seven versus one. 

10:31
I knew I could not do it all. I had to hire people, so hired numerous team members. Even within Lightbridge Capital, we've hired, you know, many people who are I mean everybody right. They either are when they're hired or they become better at their specific tasks than I am doing their tasks, where I used to do all those things, or Sam used to do all those things. There was pretty much split up between he and I for a long time, right. And then we start hiring people that are much better at you know, with specific skill sets or experience, than we have, right, and that's how we've continued to grow. That's how we've, you know, just gotten better over and over. But every time you go 10x, by letting go the 80% and going all in on your desired 20%, you dramatically increase the quality and quantity of your freedoms as a person, which are time, money, relationships and purpose. 

11:20
And I can look back and think no doubt you know that happened, you know, in my life, by thinking this way, by pushing in a way and I obviously I'd not read this book at that time, I wasn't I wasn't really thinking that way, but what I knew is I'd seen this work for different people, right, and I thought, okay, I'm just going to go do it, we're going to go make it happen. It was a mindset shift for myself, thinking I can make this happen, versus being scared to go make it happen, right, or backing down on. Other people thought I was crazy or say you know, don't do that, whitney, you should never do a daily podcast. That's way too much effort. You're going to quit, right? You're going to, you know, whatever All those pushbacks that are received. 

12:01
And you know, and I would also mention that at that time, you know, I had a mentor, and he Joe Farrell. I said he's a good friend of mine now and, you know, even then it was so crucial to have somebody in my life that was already thinking this way, and, and again, it was just the Lord providing somebody like that in my life. But I remember going to Joe at this time and thinking, you know and this is very early on, you know, before we launched the podcast and and telling him about what these other people were saying. Right, and again, these were two or three people that were highly respected in our industry that probably most all of you have heard of, and who said Whitney, you're crazy, you know, don't do that. You know, don't don't do that. And so I talked to Joe about it and Joe immediately said well, that's why you have to do it, right, that's why you have to do it, because it's too much work for everybody else, right, and so it was a lot more work, but it wasn't 10 xing my work as far as me trying to do all the parts of the podcast Right, it has been a ton of work. 

12:59
But back to the mentor, and you know it's, it's. I already had somebody right that was already thinking that way and so that if not for that, I may have backed off and thought you know what this I shouldn't do, that I should. I should listen to these people who are, who care about me. They did they and they were. They won't. You know. They were speaking into my life and trying to protect me. But I needed, I needed people who were already thinking at a much bigger scale Right, and Joe was that person at the time and still is still his great mentor, still to this day, and friend, and so can't say enough good things about him. But but I would say it's still a struggle, right even now, to just maintain that vision of how to 10 x and again and again and you read that about Michelangelo, you'll see how he did that time and time and time again he had to take big risk, big risk. I would encourage you to listen to that. 

13:54
But it's so easy to get trapped in 2x thinking. It's so easy to do that and I often I'm telling people. They tell me how can I get more done, whitney, or what am I gonna do to scale? You know, I just ask them well, who's on your team? Oftentimes they haven't hired their first assistant, right, they haven't hired the first person to start taking anything off their plate. And then they push back and say, well, it's just not gonna work, I'm just gonna have to train them, and then they're gonna quit. I'm gonna train somebody else. And well, of course you are. Of course you are, but it's 2x thinking to think that you're gonna continue doing everything. And so, yes, that's just one example. But I've had numerous assistants, right, and I have grown as I've hired different assistants and trained them and whatnot, and, right, they've gotten better every time and they've got higher paid every time as well. Right, but, and actually, as we've grown, they're doing a lot more things for me. Right, but I know that 80% they're doing more and more, and I have to continually, like I said, remind myself of this, to think that way and use that as a filter. 

14:59
So I hope you will do that today. I'm gonna almost stop this segment here, but I hope that you'll reach out right. Info at Life Bridge Capital If you would like to hear specific people on the show. If you would like me to talk about specific things or more things that we're doing internally or whatever it may be, if you're a passive investor or whether you're active, I would love to hear from you and things that you would like to hear on the show that would be helpful and beneficial to you. Have a blessed day. Thank you for being with us again today.