Flow State Business

Making Sales While Feeling Flat

• Ruby Lee

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This week, I didn’t feel like posting. Or recording. Or doing much at all.

Even with everything flowing in the business - daily sales, full programs, content working - I hit a low-energy dip. And instead of pushing through it, I let myself feel it.

In this episode, I’m sharing what that looked like. The fog, the reset, and how I’ve built a business that keeps working even when I need a breather.

So if you’ve been feeling a little flat lately, or noticing a dip you can’t quite explain, come listen. I walk through the five simple ways I’ve been resetting my energy without trying to force anything back into place.


 Ooh. Okay guys. Real talk, real talk, this episode. I just wanna jump straight in and kick things off in today's episode. Gosh, because I can tell you I did not feel like recording this week. I, I. Rarely feel like this says, you know, I'm always so excited to be on here with you. You can probably hear it in my voice right now.

I just wanted to give you that context 'cause I know a lot of you know my voice by now that you can tell. And then you send me these gorgeous messages and please send them 'cause I need them. But anyhow, I'm just in this weird ass mood. I've had a bit of a down few days. On Saturday, I just literally did not want to speak to a single human.

I wanted to be in bed. I wanted to read my book. I wanted to watch Parenthood on tv. I wanted to do absolutely zero. It's raining cats and dogs outside, pretty much like for the whole week. So it's very gloomy outside and I don't know, like it just not, not even just this weekend and. This weekend was Mother's Day, by the way, so Happy Mother's Day.

To those of you that are celebrating, I have sort of felt this really dull energy all week and mindset wise, I have to admit, I was a little bit blah as well. Like I. It's kind of strange. It's a strange energy for me. It's even strange to say it out loud. I don't recognize myself because like everything's just been so fire lately.

The business has been fire lately. Passive sales have been really consistent daily. We've had some really big months already in 2025. My socials have been getting such good traction. My friendships are amazing. My relationship with my hubby has never been better. I've felt so connected to my kids. I don't know, but for whatever reason this week I just kind of hit a wall and yeah.

Anyhow, if I sound a little bit different in my energy today, it's because I am feeling flat and I don't know if it's got anything to do. We're about to get the Scorpio full Moon. I'm recording this the day before. It's fully, fully up and you know, full mooning, but I don't know Scorpio Energy. Always stirs something in me.

It's like my happy-go-lucky Sagittarius Soul doesn't know quite what to do with this kind of intensity. Oh, I don't know. I, I, but I will say I'm very familiar with Scorp Energy. I am also Scorpio South node if you are into astrology. So, you know, some say there's karmic ties, like a heap of my best friends at Scorpios.

So I do. I love it from a friendship perspective, but when it's doing the shadow work and the deep work, I'm like, oh my God, I don't wanna do more fucking shadow work. Do you know what I mean? So anyhow, I've always promised you guys realness on this podcast. This is for my real ones. The ones who don't just want the highlight real.

And sometimes, yeah, it's not all celebrations. Like look how amazing things are. And sometimes it's not all strategy and operations like some weeks. Really full. Some weeks life is full, but right now it's just feeling very flat. And I just wanna discuss that just so that some of you guys can feel a little bit more seen.

And with it. Know that like we can run an empire, we can have a very successful business, so we can still feel shit at the same time. And it's okay. It doesn't mean that your manifestation is gonna get fucked up. It doesn't mean that you're not on your pathway. It doesn't mean that your goals aren't being met, it just means life is happening and it's a very normal part of having this ebb and this flow, this contraction and this expansion.

And right now I'm just kind of in this, like me, you know? Also, I have a lot going on right now in my personal life. I don't know. That sounds like intense, but it's not really like, it's just that. My family is visiting from Melbourne. They're here for almost a whole month, and while it's been really beautiful to have them, it's a lot of energy out.

You know, they come here once a year and I just wanna spoil them and I wanna make sure that they're okay. And there's just a lot of entertaining. There's a lot of checking in, there's a lot of making sure everyone's okay. Even though they don't ask for that, there's a ton of decision fatigue that comes along with it.

Like, what are we all having for dinner and where do you wanna go this weekend? And you know what it's like. Right? And then on top of that, I'm like, oh yeah, it's only a month, but no. It doesn't stop there. My Michael's family is arriving right after my parents go, and then we've got friends who are coming to visit as well from all over the world and different states.

We just live in a part of the world where people come on holiday and anyhow, I'm, I'm trying very hard to keep the vibe high. But I'm also craving a lot of quiet. I'm also craving a lot of rest. I'm also craving a lot of down low energy. And on top of that, like my poor son is unwell. He's just had this ongoing cough.

My husband's actually just gone to grab him from school. I can see that he's just walked in, so I'm just gonna be cuddling him in bed. But you know what? Sometimes he just wanna be like, alone, you know? And not have to mum today. That's me. Anyhow, I've, oh my God, this episode is already annoying me. I'm so sorry.

But hopefully it's just like hitting home in some way. Where it's like, it's okay. You know, we have human moments, so I wanna just bring this up a little bit. I wanna talk about how I'm resetting my flow. In the simplest and honestly, like most non performative way. And what I mean by non performative is sometimes we kind of feel like we have to do it like the.

Instagram way or the YouTube way and make it all aesthetic. Like who could be bothered making it aesthetic when you're feeling meh and blah. So I'm just gonna talk you through like the main five things that I did. Now, the first thing that I did, because I could feel this energy coming on thick and strong around Tuesday, Wednesday last week.

It was actually just after. Group coaching day, which was unbelievable. It's funny because the episode before, I'm like, I don't know how it's gonna go. Well, guys. It went amazingly and I recorded it and it is just so powerful. So if you want. Go and grab the two sessions right now. I've left it at the same price as the live price, and it won't be at this price the next time you come around to it.

So please go and grab it now. You'll get both sessions instantly. And I've also added a free course on business resilience. So. All very relevant to today's topic and conversation, but just go to the show notes now and grab it for this price. Otherwise, it's gonna go up by quite a bit Anyhow, but straight after group coaching, I could feel like I was on such a high, and it was just so adrenaline, and then it was almost like all of my energy was preserved for that day, and then the next day it started to just feel a little bit like meh, like I needed to recover.

Then the day after that, it just started to get lower and lower. So I booked myself in for a massage like super quick. I just needed someone to just move the energy through my body as much as like I probably didn't need it muscle wise. In fact, Amy, my massage therapist was like, you feel good. Like you've got no knots.

You feel amazing. But she goes, it's energetic. So anyway, she cleared that and she did like a really beautiful clearing on me too, like she's also reiki master. So that was unbelievable. So I had that booked in and that was just a gorgeous time. Secondly, I have this crystal grid that I bought from a crystal shop in Melbourne.

Like I really trust them. I. Just amazing crystals. Really high quality grading, but for whatever reason, I've been bothered by it, like the energy, I don't know if it's not calibrated to mine. I've cleansed it. I've definitely set intentions behind it. I've done all the things. I just felt like I really needed to grow back and reset that particular grid.

I'm still not connecting with it right now. I don't know if anyone's ever felt that. I, I've actually also never really worked much with gridding, but this time I'm like, I'm gonna put the grid out. I don't know. I don't know. Just, just let me know if you have experienced that or if you've got any suggestions on what I can do there, because I don't love it.

But I want to 'cause they, it's stunning, it's beautiful, but it's annoying me in one sense. So please DM if you've got any suggestions. I've also reset my desk, so this is the third thing. I always like take every, everything off my desk. I don't have a cluttered desk. I'm have a very minimalistic lifestyle, but took everything off including like, I've got this big.

Desk pad, which acts as my mouse pad. I took that down, wiped everything, cleaned everything, cleansed everything. Just a fresh little energy shift there. And I've actually been giving myself a lot more circuit breakers. So if you've ever done my flow state business course about the science of flow, circuit breakers are really beautiful Way to just reset your frequency, reset your mind, and get yourself in a point where you just feel like right, you're ready to start the next task.

As business owners, as empire builders, there's always stuff to do. So rather than going from one thing to the next in a really lethargic way, you are resetting your whole energy with a circuit breaker. Now, funnily enough, the circuit breakers that are really resonating with me is cleansing and cleaning the house.

So, you know, sometimes it's like a 10 minute vacuum up and down the hallway. I have been like just zing up different floral arrangements in and around the house and just making sure that like all the mirrors are looking sparkly. Like we have a cleaner, but I don't know, it's just been calling me to do that.

So I'm sure there's some sort of spiritual meaning behind that. It's just like tidying up house before things start to go bam. And it's real party season. I feel it's got something to do with that. And lastly, you know, this sort of goes really against everything that I uphold standard wise in my business and discipline wise in my business.

But I just haven't posted on my social medias for five days. So from Wednesday through to Sunday. And truthfully, I, I never really post on the weekends, but for, you know, dramatizations sake, let's call it five days. I just haven't felt good to post. I haven't been inspired, I haven't felt creative, and then I thought maybe I should get my assistant to post for me, because she used to do all of my socials.

And now I'm like, no, don't even feel inspired to do that. That's key. Just take the pressure off and just take it off because you know that you can. And there's this. Real deep understanding, like soul words of mine. My business still works even when I'm not on, and sales still come in. People are still being served and I'm still showing up fully for the ones who've invested at the high level.

Of course, my private clients, my mastermind crew, I've got them fully, but it just means that my energy is not as spread out outside of the core of where it's supposed to go right now, which is the mastermind crew in privates. But one thing I've really noticed, which has been so wonderful is because I've been setting up my passive income business model, and I've also been rearranging my Instagram to feel more like an evergreen space rather than it just being very, you know, like quick and rapid.

Very like kind of just, you know, sometimes Instagram is just such a fast moving platform that there's no real connection there. I've noticed that even not posting in the last five days, I had people going back to posts of mine from weeks ago, from months ago. I. Still looking for free resources and going back in through every single one of my posts and liking them.

You know when you can see someone's like found you and then they like like six of your things and then they comment on five of your things. That's what I was seeing repeatedly all day, every day whilst I wasn't posting. So it definitely was a big indication to me that my Instagram is now becoming an evergreen platform, which is very cool.

But anyhow, back to the energy. This whole last few days has really shown me the beauty of building something from true alignment. Something that isn't gonna fall apart just because you need a breather, something that's not going to completely collapse because you are not there every day. Feeding the content machine, something that's gonna be sustainable to a point where you can take the time to just do you and be you and not have to be.

The Instagram version of you or the business owner version of you all the time, and be the marketer version of you all the time. And I love that. You know, like I know that I'm on and I'm showing up everywhere. Even when I'm not physically posting something, I'm not losing momentum. I'm not disappearing because the way that I've set up my business in flow and in with all this passive goodness.

Is that there is this really powerful middle ground where I'm quietly receiving and I'm quietly trusting and I'm quietly leading through my message, and that's been amazing. That's just been such a massive confirmation. So if you are feeling like this too, but maybe your reality isn't feeling supported by the business yet or feeling like you're able to receive, yet whilst you're in this phase, this is why I know you need.

The daily sales blueprint, which is in the show notes below, it's two video modules. One of the video modules is 68 minutes long, but it won't feel like it because there's so much value that it's like this binge-worthy episode of, I don't know, whatever you are watching that you need to watch all the way through.

And then the second video is about high ticket conversion, and that's 60 minutes. So. It's unbelievable. Like it's probably the best trainings that I've ever done on business modeling, on energetics, on passive income, on my mentality, on money flow, on client flow. And if you are not quite experiencing that yet and you're feeling really down in your business and.

You know that you still have to show up every day. You still have to be on the content machine. You still have to press the go button because otherwise nothing's gonna be actually filling on. Then go and grab this. I know it's really gonna make a huge difference to the way that you're showing up in your business, and I also wanna just remind you that this is just a fog and fog lifts, okay?

It's not here permanently. The fog is going to lift. This is a little bit of fatigue. I know for me it's just, it's just a bit of fatigue. I've been going nonstop, dedicated my. Time and energy towards building this business since really November last year of changing up the business model. And it's fatigue and it's okay to feel a little bit meh and having like this unexplainable dip, it doesn't need to mean anything more than you're making it.

It doesn't mean you're falling behind and that you're losing days or that you know you're doing it wrong. All those, whatever it is that's going through your mind. Sometimes emotions just need to move through. On Saturday, I was really trying to cry. Do you guys ever do that? Where I, I'm not much of a, a, like a long crier.

I'll have the Hollywood tear, I'll have a moment where my voice wobbles and then I'm kind of through it. But I just was like craving a long cry. Just does that sound. Crazy to say I wanted to sit in front of the mirror like I used to when I was a child and just make myself cry. And just cry and cry. I couldn't do it.

I just couldn't. Maybe it's still coming, I don't know, but sometimes, like whatever it is, emotions need to move through. We need a little moment to let life and business and. All the big things, the wealth calibration that you're calling in, the knowing, the resetting of your energy. It just needs to recalibrate with us and move through us.

Okay, so here's what I wanna leave you. If you are moving through one of those slow but very, you know, like a stirring seasons in your business where. You are not burnt out. You actually, you know that you're not burnt out, but you are definitely not bouncing out of bed with ideas, you are not feeling energized throughout the day.

Just come and sit in this moment with me and if you're driving, come back to this part of the podcast if you're able to just one minute with me and you don't even have to close your eyes unless you want to, but. Just listen closely. Turn up the volume, just stop vacuuming and washing the dishes, whatever you're doing.

And I want you to picture this so you're sitting in some sort of beautiful lounge room, you know, great room or cozy space, and there's a very slow crackle in the fireplace just across the room from you and. You can smell it. Yeah. It's such a gorgeous smell, isn't it? Fireplaces. And you just feel the warmth you.

You feel the warmth. You hear the crackling. And whilst right now in your life, the big, bold flames aren't roaring in front of you, but you can see the embers in the fireplace, and they're glowing, they're lit. You know, they're just sort of showing you that they're still on and it's under the surface, whatever it is that you've got in your fireplace.

But it's very quiet and it's very intentional and it's very powerful. Like all you need to do is give it a little bit of that oxygen and you know, it's gonna just absolutely raw, but you are cool with it being an ember. Just it's chilling. Like your next move is already on its way and it's warming up and just like this fireplace, your business hasn't stopped.

It's not died down. Your vision hasn't disappeared. You can still smell the magic in the air, just like how you can smell. The fireplace was on and all you're doing is that you're sitting back wherever it is that you are in this lounge room and you're just recharging. Just soaking it all in, and I want you to say this with me or I don't know, whisper it under your breath.

Write it in your notes app five times if it's more your vibe, but you can say this, I'm not behind. I'm just sinking with something deeper. Even in the stillness. Even in this quiet period, I know that I'm a wildfire in the making. And you know what? I want you to say it like you actually really believe it.

This time I'm sinking in with something deeper and in the stillness and in the quiet. I'm a wildfire in the making.

This is the power of not rushing your rise. This is the power of not pushing your empire into success. You're not here to fizzle out. You're not here to feel like, oh, you know, it's all so difficult. You can sit there and you can enjoy the process in divine timing, not forcing something. You're still in it.

Like even if things feel quiet. There's this reconfiguring. The embers are still on. Even if you're taking like me, maybe five days off socials, just to hear yourself think again, you're not going anywhere, babe, and I know this to be so true for you, and I can't wait to see what comes next. Okay? So even in recording this episode, thank you so much.

I feel very held in this energy. I, you can probably hear it. I'm so uplifted now, so thank you. Speak it out. Share it. Oh, so gorgeous. Go and check out the daily sales blueprint. It's in the show notes below. It's gonna change the way you allow yourself to have more flow and freedom and breathability in your business.

I truly believe in you so much. You've gotta trust and follow the flow of what feels good. All right, my loves. I'll catch you in the next episode. In the meantime, big kisses and I'll see you then.