Flow State Business
Welcome to the Flow State Business Podcast. I’m a soul-led female entrepreneur and Energetics Business Coach and my mission is to help intuitively aligned coaches meet their first million dollars in their online business. I share openly on topics such as money, wealth-building energetics, and the strategies that took me from zero to multiple 7 figures in less than 3 and a half years.
This podcast is filled with strategy, the teachings of flow state and proven tactics to help you think about entrepreneurship as a way of being, not just a way of doing. Infused with teaching from my 8 signature phases to get to six figures in flow, we’ll dive deep into an alchemy of topics including mindset, online business strategy, wealth creation and so much more! I share interviews with other female entrepreneurs, teachers and leaders who have found their own way to grow a successful business in flow. The solo episodes will leave you feeling ready to take inspired action, create your own flow state in business and become even more empowered to live your most authentic and abundant life. A little more about me…A few years ago I decided that I had to scratch the entrepreneurial itch. I quit my job as a tech start-up recruiter and went all in as an online coach. Along with my hubby, we created a global coaching brand, travelled the world as digital nomads with our two kids and in 3 years, grew a multi-million dollar business. It took a lot of trial and error, trying out new strategies and of course daily discipline to get this far so quickly. But after some time, the hustle got tiring. I was frustrated with my lack of progress, feeling caged by my own limiting beliefs. I didn’t want to just create another J-O-B, I desired to experience freedom.
In search of freedom, I turned to the inner work and found modalities like astrology, hypnotherapy, meditation and journaling to find ME again. I discovered ways to re-shape my reality and unlock my hidden strengths - as I became my true, unapologetic self, I rapidly grew my business to 7 figures with ease. Now I incorporate these teachings into my coaching philosophy. I blend energetics with proven business principles to create massive growth for my clients. I’m a top-rated Forbes business coach and LOVE every single day in my business and life. Ready to dive in? Then start bingeing!
xo Ruby
Flow State Business
The Gap Between Wanting and Receiving
You’ve done the work. You’ve shown up. You’ve journaled, manifested, created - and still, the results haven’t landed yet.
This episode is for the ones sitting in that season. The gap. The space between calling it in… and actually seeing it land.
I’m sharing how I hold this energy, how belief really works (hint: it’s not a mood, it’s a discipline), and why you might already be standing inside a version of the dream you once wanted - without even realising it.
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Alright, my love. So I have landed back on the Gold Coast after a few weeks of traveling through Japan and South Korea. And I loved my experience so much. I just felt so expanded whilst I was there, and honestly, I've just come back feeling so fired up. I am so ready to finish off the year super strong. I always spend time on the plane with the iPad, sketching out vision, desires, manifesting my goals, writing and journaling.
I just do so much of that when I'm up in the air. I know a lot of you do that as well. There's just something about being suspended in the air without any internet and just being with your own thoughts is so beautiful and I'm fired up, especially because I wanna have a conversation with all of you today.
I've spent the last week coming home and you know, settling back into my rituals and plugging back into my work and listening to all of my client Vox and reading their emails and their messages whilst I was away just saying like, all this stuff's come up, which has been something that I know happens during this time of year.
And it's actually one that I've been having myself. And you know, like I said, my clients and when, when there's these sorts of themes that come up, I know that honestly more of you need to hear it. And it, this episode is for anyone who's really feeling that in between season right now, and especially that feeling of being in the gap between wanting and receiving.
Ooh, I love that. Like we, we'll call the episode that being in the gap between wanting and receiving. And this energy, I don't need to describe too much to all of you because I know you know what I'm talking about, but basically it's that space where you feel, and you know that you've done the work and you've been showing up, but it just hasn't fully happened for you yet.
The vision hasn't been manifested. It hasn't actually come through yet in the 3D. That's what we are diving into today because by the end of this episode, you are hopefully going to see how close you already are, and I just wanna share some of the ways in which I hold this energy on this vibration. I know this energy so well because quite frankly, I'm in this energy more consistently than I am in the energy of wow fireworks.
I have it all because you know, I'm sure with all of us. We, we are the successful people in our careers in our lives. The one percenters who have gone for the promotion and got it asked for the pay rises and got it started something and did super well. We've done well at school. We've done well at the things that we've put our mind towards.
So naturally we are gonna be the type of people that's like, Hey. This is great. We've achieved this goal onto the next. So, you know, even just think about it, we are built to hold this energy better than we are to build the energy of just like sitting there and, you know, loving the achievements that we've had and not moving forward.
Am I right? Like, I don't know. I feel like more than likely, if you're in my audience, you're probably standing right in the middle of. What you once said that you wanted, take a look around where you've landed and where you are and you've done it. You are either building the brand that you've wanted to, you've got offers out there.
You've learned the systems, you've learned tech. You've learned so much about selling and marketing, personal branding. You never, ever thought that you would be a social media person, and yet here you are and you are launching and you are playing the visibility game because. You know what now it doesn't look like how you thought it would be, and it's almost like you don't even realize that you are in it, is what I'm trying to say.
You don't even realize that you are in the dream that you had written yourself into maybe like months, years ago. And yeah, there's still something at the back of your mind telling yourself like, Hey, it's not happening. I mean, come on. Like there are times when I have to say to my clients. Let's zoom out, like let's be real.
You are not, not achieving stuff like that is impossible. You are definitely not starting over. You are not not moving. You are expanding. You are literally in the middle of becoming the version of you who can hold what's next. And that's really exciting. I can't help but my loves. I am, you know, positive poly princess like I am Sagittarius.
I always think about things in the best possible outcome, and this is literally just how my mind thinks and feels like. How exciting that we are being trained to hold the energy of what's bigger and what's next. It's not meant to be a burden. We're literally in training inside of a place where we are expecting more of ourselves.
We're expecting more of the universe. And you know what? That's the version of you who's making daily sales, who's signing clients, who's growing your brand and your business, who's creating momentum? That's the version of you that you know and recognize most. You just have to stop disqualifying yourself before the results show up.
And that's exactly what, oh my God, I had the most frustrating conversation with one of my clients this past week. She's just like, I'm just not good enough and I'm in a really terrible head space and nothing's working. Look at my results. She could not be more excited to show me her terrible results and how she just felt like a melty mess and how nothing's working out.
And obviously a lot of external pressures, you know, laid on top of all of this as well. I just said to her, please, you have just disqualified yourself from the whole damn game. And she was in the middle of a launch. And this is what I'm saying. You have to lift yourself up in moments like these and whatever that interpretation of lifting yourself up means, you know, intrinsically what puts you in a better mood.
And it's not, you know what, like it's not anything external. It's all internal. If you think, oh, if I can just make one sale, I'll feel so much better. What will happen is that if you're not looking after the internal side to this energy, you are gonna get that one sale because you would push, push, push, push, and then you'll get that one sale and it will still feel like, oh my God, but now I've only got one sale and I wish that I had 15 more.
And then that energy starts to compound and I know you know that feeling. Also, you have to find it from within. Sometimes that means meditation. Sometimes that means going for a massage. Other times that means speaking to a really good friend about it. Other times it really is asking you to just stop and take a breather because you're so close to burnout, and that sucks.
But at the same time, no one's coming to tap you on that shoulder to say, girl, you've really made it for yourself. You've done it. Look how far you've come. I mean, maybe if you have a really close, amazing friend who's just an awesome cheerleader or a parent or someone who just constantly sees you, but you have to see you.
You've gotta claim that yourself. You've gotta be that version of you. Because one thing that I've come to realize of holding this energy of I want it, but I don't got it yet. I have called it in, but it doesn't feel like it's even. Being received by the storehouse and dispatched, but it is, trust me, it is.
It always is. There's stuff that has showed up at my doorstep quite literally three, four years after I've written it in a journal somewhere, and then I'm somehow reminded, oh my gosh, this is what I wanted. This is why I desire it. This is what I called in. And the universe has a really funny way of delivering things to you that you don't even know what to ask for.
Let's talk about belief, because belief isn't a mood. Your beliefs don't happen because you feel like it's going to happen or that you are in a great mood. Your belief actually is formed through discipline. That's what brain science tells us. That's what you know, all the things that we know about Flow state tells us.
Belief happens because. You have told yourself so many times subconsciously or consciously, that this is what you want and this is what you deserve. Now you gotta be careful here because you can do that in the positive and you can do that in the negative. So the times that you've told yourself, well, I deserve to be treated this way.
If you've been in a terrible relationship, I deserve to have all this bad karma because this, this, and this. Whereas now if you are thinking about like, if that energy is running through my life and my business where I was like, I deserve to not be successful because blah, blah, blah. You can equally put in the good positive stuff where it's like, yeah.
I believe I'm worthy of everything I call in and desire because this very existence is a complete miracle. This is where most people lose the whole game. They think belief is a mood, so I've gotta be in a good mood in order to earn money. That's a belief, right? It's something that I know a lot of my clients have discussed with me before, that they believe that they can only be a success if they're in a good mood or during good days.
And you know, like it's a tough season in life and in general, like there's so many things going on and whatever news you are getting or whatever moods your kids are in, or whatever it is that you are struggling with internally, or maybe it's like a money thing. I'm hoping that most of you have more good days than bad days, but perhaps you're going through a season where every day just seems to be like battle cat energy and you are just needing to fight through each day, and it doesn't always feel like.
A great, fantastic day, and therefore there's this belief around you and your business where it's like, well, there you go. That's why like I'm an anxious mess and that's why I'm not making money in my business, and I just don't know when that's gonna go away. But I wanna let you know that belief is actually a discipline.
Why? Because it's what you choose to believe when your post gets three likes. It's what you choose to believe when your email gets. No clickthroughs. It's what you choose to believe through discipline. When the stripe notifications are quiet, you don't get to drop your belief every time. Results take a little bit longer than you expected.
You've got to hold the frequency of the original desire, and you've gotta remember, again, zoom out what that was. Because if you're so zoomed into I need five sales, I need five sales, I need five sales, I need 10 K months, I need 10 K months, I need to, you know, make sure I get at least 3% conversion rate, 3% conversion rate.
You have honestly lost the plot with remembering where the big vision began, and that is not the game that we're here to play. We are not here to play this tiny numbers game that gets you so balled up in. An anxious and overthinking mess. Do you know? I remember when I first started seeing daily sales flow through, honestly, it didn't start with a strategy.
You can go back to the episode where I talked about this. It started with a decision that someone would be interested to buy what I have to put out there today, which was a $7 PDF, and it was this very playful energy around, huh? I wonder if I would arrive. My 2025 business plan, whether someone would want to buy it for seven bucks, I'm pretty sure there's gonna be someone in my audience that would love to see this.
Let's put it out there. We'll make a couple of sales, and then let's assess on what to do next. I did not have a 100 day plan. I did not have anything there in terms of a clear set out pathway. You know what? That decision to put something out there and to wrap the belief around this could be fun. There's an expectation around it.
I don't know what that looks like yet, but I feel this energy of it's good. Big things are coming. And even before the big things came, even before I had proof, I repeated it. This belief every day of fun, playful expectation, and it became my new normal. So much so like here we are almost 11 months into this business model, and every day still feels like fun, unexpected, playful energy.
I wonder if you guys would like this. I wonder if I made a course on ads. I'm not an ads expert, but I wonder if you guys wanna see what I'm doing with five bucks to go a lot further in my business. So much so you guys have loved boosting basics. That's what I launched last week and I'm even today, like a week on, I'm seeing like sales sale, sale people are taking the upsells and the bumps.
And that's so exciting because I'm literally like, like I'm not trying to dismiss the like attention to detail that I've put into the course. I'm not trying to dismiss my, uh, leadership around having been in business for seven years. For sure, like I am so proud of myself for that, but I, there is still a side to me that I find that sort of fun and not really funny, but kind of fun that people wanna take up this offer from me.
And so is the same sort of deal when I am doing a course on how to create your passive income business from scratch. Rewind 18 months ago, and I would not have the, even had the capacity to teach you how to create a passive income business. And yet I've played around with it. Six months in, I decided to put together this all in one course on how to get your passive income business set up, especially if you're a high ticket coach who, like me, never spend time worrying about passive income or bothered about it, or if you just wanna set up like a side little income stream.
This is how you do it. I packaged it all up. That's cash creator. That sells every single week as well. That's the work. You've got to choose to believe in yourself and in your offers before you are shown why to believe in it. So this takes me to deciding that you are the one, like I have done a lot of energetics work around this.
I'm the one I'm, I've decided. People are choosing me. I'm not hoping that that's the case. I'm not wishing that the algorithm is pushing me out. I'm not trying to be the person who people choose first. I just feel like I am the clear choice. And there's this shift that happens when you stop saying, oh, what if they choose somebody else?
Or what if they decide? There's another course out there for them. Or what if I am not the person that they thought I was going to be? Or what if my Instagram isn't good enough and they choose that other person to follow over me? What happens in that whole scenario that might be like three seconds in your head that plays again and again, is you start to dismantle again that belief system that you are instilling around the truth of your work, the worthiness of your work.
Believe it's happening for you and how you believe it's happening for you is deciding that you are the one that people pick. That's when you stop comparing yourself to others. There's no point even in doing that if you are clearly the choice. And I'm not saying this from a real ego perspective of like, I'm the best, so why would you even bother?
No. Like it doesn't come. From that like mean girl energy, it's more so coming from this fact of true sacral knowing like you are so in your work and you are so in deep belief of it, that you just know the right people are going to show up. For what you have to teach and the knowledge that you have to share, and you are the no-brainer choice right here.
And that's when you stop chasing success and you start embodying it. And this level of like, I've just decided that I'm the one there is a deep embodiment, synchronicity, which comes with it. And I'm not talking also about. Faking a team maker or pretending or forcing fake confidence. I'm talking about that quiet, grounded, powerful AF energy of I know what I'm building and I know what's going to work, and I know who I'm becoming and I'm choosing to be that person right here and right now.
You don't have to wait until your business looks like a Forbes chosen top 10 business coach of the year, someone else's model of success. You can claim your certainty right now. That's how timelines collapse. That's how your timeline is gonna quantum leap and you can stop living in that someday energy where it's like, I'm hoping versus I'm getting.
You can start operating from. I'm the one and it's already happening right now. I want you to imagine something actually whilst we're here and whilst you are listening to this, imagine someone scrolling your feed, whatever your feed is, LinkedIn, Instagram, TikTok, and they're scrolling through it for the very first time.
Someone could be screenshotting your post because damn it just hit home for them and they wanna just screenshot that and reflect on that. Someone has watched something of yours and they've sent it to a friend saying, oh my God, like this is what I was talking to about on the walk. So they've just confided in their bestie.
They've seen it come up on their feed. They forwarded it back to their bestie and their besties, like, damn. And somewhere in there it's confirming with them that you are the one, right? Like you see them. I also want you to imagine someone right now who's been in your work for some time, has got this ping of, oh, you know what?
I remember Ruth's speaking about this six months ago, but I just wasn't in the right space. Might just go back and just see what she's up to. I'll, I'll check out her stories and I'll just have a look at her feed real quick. Oh, she's promoted a podcast episode. Okay. I'll listen to that and I'll jump back in her stuff and see where I'm at and where she's at.
And in that decision process, they've already decided that you are the one that can help them During this time, everything we've just imagined, guess what? You can't always see the momentum being built around you. You can't always see that happening. You don't know that's happening. You've got no idea who's hitting your accounts.
You've got no idea who's checking out your website. You've got no idea who's looking at your Instagram, but it's there. It's there. I'll tell you how you know it's there. If you go to Data Insights on any one of your platforms, you can see how many views you're getting per calendar month, and it will be more than one person.
That I can guarantee you if you are consistently doing the work. We have about 200,000 views on our Instagram account every month, 200,000 people coming across Flow State Business. That's exciting to me. You know, when I was traveling recently, I've just come back from Japan and Korea. All of my systems were beautifully running in the background.
It was so nice like just to see it all come to life, especially not being so online. Sales were coming through. Whilst I was wandering through Kyoto, new subscribers were joining the email list whilst I was flying between all these different cities or on the Shinkansen. That was really cool, and it just reminded me that energy never pauses.
It's all around us everywhere. It's how you set up the system around your business that invites the energy. Also, your business doesn't stop breathing when you take a step back. It shouldn't anyway. If you set it up correctly, your business shouldn't stop breathing and giving you that cash flow and that supply of new clients.
If you've set it up in a way that it works for you, a lot of you're still working for you business. If you're following everything that I'm teaching and showing and coaching and mentoring on, I basically help you set up a business that works for you and again. In that work, the belief system builds in that work.
You're shortening the gap between what you wish you had versus what you have now, and you're starting to notice something, right? You're starting to do something that perhaps doesn't feel so natural, and that is you stop telling yourself that it's not working because you can't see the evidence of it yet, because you started to create systems and processes and pathways.
For the evidence to show up faster. But if you're doing the same thing over and over, and if you have spent most of this year telling yourself that the business hasn't picked up, it's going backwards. Engagement sucks. Less money than ever worse sales that you've ever seen since you started your business.
I can almost guarantee it's because you haven't chosen to switch up the business model to work for you, and you are still stuck in that same cycle of. Continuously needing to pop content through continuously needing to launch courses, continuously, needing to put new freebies out there, and you haven't done a single thing to switch up your messaging.
You haven't done a single thing to advertise, you haven't boosted, you haven't put a little bit of money behind things. You haven't collaborated with anyone different. You haven't bothered to do a rebrand. You haven't bothered to have many chat in the system. You haven't bothered to think about how you're collecting emails and you are just sitting there going, you know what?
Like, when I feel ready, I'll do all of that. But right now, I'm happy to sit here and complain that no sales are coming in. And I'm happy to say to my coach that nothing's working. You've gotta stop telling yourself that nothing's working. You have to believe in the unseen before the results can show up.
And when you believe in the unseen, the scene stuff starts calling to you in a big way. Get this done, change this system. This process isn't working. Try Substack. Start a podcast. And if you choose to ignore that, that's not on anybody else but you. There's nobody else that you can point the finger to. Not even some sort of algorithmic robot.
It's you, babe. And I know this sounds like, hey, like, whoa, she just got angry at me. I'm angry at the fact that you are choosing the lesser belief than the more powerful one. 'cause you are a powerful creator and you choose the words that you are creating in real time, choose them well. My loves choose them well around money.
Let's talk about money for a second. From everything I know about money and I love money and money loves me, I have a lot of money. Money loves being in my hands. I do great things with money. Money multiplies when it comes to me, when I call money in, it shows up instantly. When money leaves my system and when money leaves my bank account, it's to amplify my life.
And do you know what? Every time I spend money, three times the amount comes back. Money amplifies even when I don't know what's amplifying. My investment accounts go up every single day. You know, I checked in on my retirement savings and my shares and my, all of my other EFTs and all the things that I have, they've all gone up.
This year. Money flows into me because I am certain. I'm certain, and I wanna say I did not come from money. I wanna say I was terrible with money. I wanna say that I remember the day that I felt so embarrassed that I had to ask my mother as a 29-year-old woman if I could borrow money from her. Made me sick in the guts.
Something turned around for me around money and I. I love it. I love breathing energy into it. I love sharing belief systems around it. I love empowering women around it. I love empowering coaches and mentors to believe that money is here for us and it's not here. That's it in some sort of like that dangly carrot kind of way.
And did you hear just how I spoke about it? Money flows towards certainty and it's not the kind of certainty that's loud or forced. It's the kind that says, I've already decided I am an abundant person. I've already decided that this is who I am and this is who I be, and this is who I embody with money.
So when you act like money is circulating through your business like no duh or it's circulating through the financial system, like of course it is the moment you shift from where is the money to. Money is everywhere and it loves being around me, and I'm opening up systems and processes and ways in which it can flow through me.
The flow happens, but if you have set up everything and the money still isn't coming through. I'm gonna guess it's because when you put out a sales offer or when you put out some sort of Instagram post hoping that it converts, you are already deciding that, oh, there's another post, or Yep, there's another offer that's not gonna do a single thing, and it's gonna prove to you that exact belief that it's not happening for you.
If you are serious about wanting to close the gap between wanting that to be different and receiving more money in your life, then I want you to think about the way in which you are sending out your sales frequency into the world. And that is a big job. That is a big thing. So here's what I want you to do.
Like take a deep breath. Okay? Like this is an intense episode. I'm sorry, I'm sorry, but not sorry, but I never know where it's gonna go. I'm just sitting in front of the microphone and here we are chatting about this. I want you to take a, a look around your environment, okay? You're not behind it. You're not behind your environment, you're not missing your environment.
There's nothing that you're missing. What, what, what is it? What? What's happening? You are in the environment, so you're in your office, you are in the park, you are in the car, et cetera. Now, this version of you right now. You've done something to get into this environment. You've walked to the office, okay?
You've driven to the park and you've showed up. And when you are here, you've decided that there's a certain activity. Otherwise, like why? Why are you here? So you've decided, okay, I've walked to the office to open the laptop, and I'm just gonna listen to a Flow State business podcast. I'm gonna get some stuff set up.
Or you're in the car because you're dropping someone off. Okay? You're doing the work. You are in it. So this is what I mean by. You are not expecting these things to happen. You are already doing it. And same with the energy of money. You are not expecting it to come in. It's already within you. It's here and you are screaming and shouting out into the abyss going, where are you?
And it's literally shouting back through the abyss. 'cause you put such so many guards up around it, it's like, I'm freaking here. Okay, so if money has already arrived, which it has, and it's here and it's there for the taking. How are you going to use that energy today where it's already here? You are gonna show up very differently.
I can guarantee you that when you ask for a sale, it's gonna feel that much more confident when you put a social media post out there that's drawing in your most aligned, divine, dreamy clients ever. You already know they're gonna be seeing that and messaging you like within minutes or hours of you posting.
This is the version of you that goes from wanting to knowing, to receiving, and you don't even need the proof. The proof is you. You already are the proof, right? Here's what I want you to do after this episode. Listen to it again, because maybe some of it was just, whoa, like, what did she just say? I need to listen to that part again, and now I want you to take one action that matches the version of you who already has.
What you want. Now, it could be posting something really bold. It could be boosting a reel. It could be updating your checkout page. It could be sending an email that you've been avoiding. It could be paying off that speeding fine and choosing to be in your power with money. It could be deciding to put something on Facebook marketplace and opening up your money flow.
Do something that says, you know what? I'm certain it's happening. I'm so sure of it. I'm certain I'm gonna pay that water bill. Whatever you need to do to get in the energy of certainty. This one small, aligned, teeny tiny move sends a massive energetic signal out there that this is happening. 'cause I'm certain, and this is a symbolic move I'm making to receive faster and moving out of the energy of wanting into having, because that's the truth, like when you want what is already being built around you.
You get to decide that you're stepping into alignment with it. And if you are experiencing this gap right now between wanting and receiving, remember this. Just remember this, okay? You are not waiting for your life to start. You are in the process of your life. And because you're a living, breathing human being, and we live in an energetic world and system, you are in the process of expanding every day.
Are you choosing to expand the bullshit or are you choosing to expand the amazing fullness of life every day? Your job is to keep your belief steady. Stop rocking around the boat, trying to keep everything balanced. Just stop moving for a sec. Please just balance out. Grab your oz, take a breath. Okay. The rhythm is yours to set.
Keep your actions aligned. If there's shit in your life you don't wanna do today, that gets to go, okay. Keep your actions aligned If you have to do that shit, whatever it is, make it a vibe. That's a, that's a saying in our household. Now. That's all right. We've gotta mop the floors and scrub the toilets, or whatever it is.
My, my, um, son's chores, by the way, scrubbing his toilets. Now he is got this en suite, he's gotta look after it. He's, he's nine, he's ready. And I'm like, I don't care. Make it a vibe. So he is there like pumping out K-pop demon hunters and the whole album cleaning his bathroom. I love it. And he is like, mom, I made it a vibe.
And I'm like, yep, you chose to believe that it would be a fun 10 minutes and you did it. That's it. Ah, okay. My loves. I need a big drink of water now. That was intense. I loved it. Did you love it? Let me know. If you hated it, fine, let me know. But I believe in you. I know you can hold this energy. I know you are closer than you think.
Do you know that? I hope you know that. So let's do it. Let's go get it. Let's finish the rest of this year. Super strong. Call in those sales in the belief that you've got it. Okay. Anytime you feel like you're wavering, come back to this episode. Listen to it once again. And I'm also gonna leave in the show notes, the Sales Affirmation Mastery bundle pack.
I forgot what I called it. Sorry for a sec. Anyway, you'll see the link. It's got a whole of sales affirmations, which you'll love. There's meditations and there's coaching sessions in there. Pulled from my masterminds. I've made it all free. It's go and grab the sales. Freebie. I'll leave the link there. If you love this episode, you will love that freebie.
Okay? Go make big things happen. Believe it's already coming for you, and I will see you in the next episode.