Your website is leaking leads (and you don't even know it) with Vivian Yeung

Vivian came on the podcast and genuinely changed how I think about my website.

We got into the stuff no one really talks about - why your website might be your most underused sales asset, why good SEO can land you on the first page of Google in days (not months), and the one tiny fix that most of us have never thought to make.

We also went deep on AI search, why Google still matters more than you think, and the real reason your website doesn't sound like you.

About Vivian:

Joining us is Vivian Yeung, an Australian-based web designer who helps busy entrepreneurs stop waiting and start booking. Vivian specialises in 'VIP Days' where she takes you from zero online presence to a custom, professional website in just 24 hours. Most impressively, her streamlined SEO approach gets her clients showing up on Google within just three days of going live. If you’re ready to go from invisible to booked, you’re going to love this. Welcome, Vivian!

Where to find Vivian:

Website: vivianyeung.com
Instagram: @vivianyeungofficial
YouTube: @vivianyeungofficial

https://shop.vivianyeung.com

My links:

👉 Grab the Cut Simplify Scale workbook and clean up what your business no longer needs.
👉 Explore the Low Ticket to High Ticket Pathway mini course and see how simple this can be.
👉 The Daily Sales Mastermind is open, with new payment plans now available.
💬 DM me on Instagram

Transcript

Ruby: Vivian, thank you so much for joining us on the podcast today. I'm so thrilled that you're here because I know we really need to hear from our resident expert on all things SEO and website and search. Thank you for being here. 

Vivian: Oh, Ruby, I'm so excited to be here. Thank you so much for having me. 

Ruby: Uh, this is like our second time lucky, let's call it that.

Ruby: The first time we tried to record it just wasn't working so maybe, you know, like the, the universe wanted us to record on this day 'cause it's just gonna be extra fire. So I'm so thrilled. Can you tell us a little bit about you, what you do, and how you've landed on specializing in the work that you do?

Vivian: Yeah, sure. Um, I actually had a background in graphic design. That's what I did at uni. And I think I did. I, I think I created a website once or twice and I was like, yeah, I don't think this is for me. 'cause back then there's a lot of coding and everything and I was like, I'm more a visual person. So I actually had a wedding station in business for many years and that was.

Vivian: Uh, yeah, I love that business. And then COVID happened. Ruby, remember that thing when the Yeah, when the whole world shut down. Um, and yeah, I act actually had to pivot 'cause people weren't getting married or my stuff were not set getting sent because of all the shipping, um, craziness. So anyways, I had someone asking me, uh, about a website.

Vivian: I was like, okay, I'll help you. 'cause you know, I had to just do anything at that point. And I did one, and I really enjoyed that. And then I actually had another person asking me, and I was like, okay, you know what, I'll give it a go. And then another person asked. So I think from there I just went, okay, maybe this is something I can do.

Vivian: I can do it at the comfort of my own home. Um, during COVID, I. Just did websites. And I love working with clients with the small businesses. Anyways, that's actually how I also started back then with the freelance work. So yeah, that was basically what happened. Well, how I got to web designs. Yeah. 

Ruby: Wow. And are you, would you say like you're mostly self-taught, as in every time you build a new website you are learning something different and new?

Ruby: Or are you someone who is like, no, I need to go down. Get these qualifications. I didn't even know what you would get to become a website designer, but like where are you at in terms of how you, you know, became this go-to website designer? 

Vivian: Yeah, sure. I feel like we can go back to when I did graphic design and I did freelance work for a few years.

Vivian: You know what, I only had like two people asking me for my qualification. Literally, they just wanted to see I can do the work. And I'm like, yeah, great. I don't need a piece of paper, uh, to show that I can do something. But with web, I feel like actually with anything, I literally learn as I go. Um, I had a bit of a knowledge back then and I have, I guess I have a good eye for design and details, but the web thing is just, I learned as I go and I got better at it.

Vivian: And that's, yeah, that's, I feel like it's something that I've been doing most of my life. 

Ruby: Amazing. I wanna jump into like the big chunky question straight away because I know that, well, this is why I really wanted you on, because it's such a good discussion to be having as entrepreneurs. All of us have some kind of formula for ourselves around how to get visibility, and of course outta that visibility, how to make sales make.

Ruby: So how important do you feel it is to have a website as especially a service-based person? Coach, mentors, you know, in that sort of realm, what would be your opinion? 

Vivian: I think a website is really important for a coach or any professionals in that space. It's because they can help you present yourself online.

Vivian: I actually tell that to my par. Uh, parents, my parents and my clients. I guess everyone that I can talk to about websites, um, my parents would 

Ruby: be like, what website? No, 

Vivian: they need help with the phone. So I dunno about websites. So anyways, actually, sorry. My parents are tech savvy in their own way. Um, but I think with websites, the way I see it, it can really help you get on the map.

Vivian: Where no one else can say. For example, I actually explained this to my clients where if you have a website online, it's almost like you have online real estate on the, you know, the worldwide web or whatever you want to call it. And that's, you're taking a, a chunk of that on that space, on Google, if you will, or Bing or Yahoo.

Vivian: And that actually helps you get inquiries, bookings, whatever you are looking for with your website. Ideally, probably making bookings and making money. And that's something that you can get from having a website online while you're sleeping. So I know your website has helped you gain a lot of sales and you know, and I think that's actually the same thing you can have for other businesses, not just coaching businesses, maybe wedding planners, wedding, you know, creative professionals.

Vivian: It's having an online presence that can also give you, I guess, to show that you're an expert. 'cause I know a lot of people, they would go on. If they hear about something like a business per se, like they'll go, oh, let me search on, uh, maybe social media. And then they might go and see if there's a link they can click on and see how they can purchase an item or how they can, you know, uh, proceed with working with that person.

Vivian: So I think websites, it's giving them credibility as well. 

Ruby: Absolutely. Yeah. So it's one thing to have a website and there's just so many questions I have, but I wanna go here first. Do you need to have some sort of social media following in order to drive traffic to the website? Or is there actually no need to have socials and the website, let's say it places on Google or, or you've got some really great SEO.

Ruby: Does that do the job for you in many ways? 

Vivian: Yeah. So here's an example of one of my clients. A few years ago, she had no online presence whatsoever, and she. Came to me for a website and she was like, Hey, I've been doing my work for many years and I, I know I'm good at it, but I need to get more eyeballs on my work so I can get more business and you know what have you.

Vivian: And yeah, so we created a website together for one day. So that's actually my specialty. I created a website in one day and we can launch, and I checked it in like three days. She was already on the first page of Google for the keywords that she was ranking. So I believe that like really good SEO can do for you, regardless of having social media or any online presence that actually brought her up to the first page.

Vivian: And it means that, you know, clients can see her, clients can book her. And so I think it's, it's so important. 

Ruby: Yeah. Okay. This is really important to know for sure, because. There's always gonna be this wrestle with socials, as you and I both know around how do you get attention, how do you get seen, how do you get the right clients on your work?

Ruby: But I think the beauty about having the website, and we'll talk about SEO in a second, but having SEO play the part, is it true to assume that more than likely you would get a high quality of leads that way? Then screaming out on the social media landscape and hoping that the right person comes your way.

Ruby: Like what have you found with your clients and what they've fed back to you? I love this example about landing on the first page. Yeah. Have you noticed that? Like what are your thoughts around that? 

Vivian: Yeah. Uh, on social media, if people are getting to your profile or I seeing an ad, they're actually just, they got interrupted from their scrolling.

Vivian: If they're going on Google searching for what they're looking for, they are looking for a coach. They're looking to book you, they're looking, they, they have money ready to buy that product or you know, pay for that service. So Google searches, it's actually more intentional, like for the client to go, yeah, this is what I'm ready to do.

Vivian: Yeah, social media is important I think for 2026, but I also, actually, another thing I would say is a website is something that you own. Social media, you don't own it. If Instagram, Facebook, LinkedIn, whatever, like they decided to just shut down or like, I'm done with this. You lose everything, especially if you don't have all your followers on a email list or you know, this is another conversation, but website, you own it.

Vivian: You own all the data and you, well, yeah, hopefully you have the email list. That's something that I actually strongly encourage, uh, my clients to have. But yeah, social media, you don't own that. 

Ruby: Yes. That is so true. I have this interesting belief as you are speaking about like placing on Google and people searching.

Ruby: Let's say they go in and they search business coach. It's an interesting belief that I wanna share with you because I feel you'll have something to say about this. And the belief goes, I'm an online business coach who has a global audience. I don't just wanna show up for Australian clients. I wanna show up for everyone.

Ruby: Why? Why do I have this like funny belief that it Google only really works well if you have a geographical office and it only picks up on like, if I'm close by to this person, then I'll show up on the, on the first page. You know what I mean? Yeah. What I'm saying by that, like 

Vivian: yeah. 

Ruby: Is that true? Is that untrue?

Ruby: I'm happy for you to smash those beliefs because I'm like, that's funny. I didn't even know I held that belief until you've just said that. 

Vivian: Yeah. I think. The local business. I think a lot of SGOS experts, I don't actually wanna call myself an expert. I just feel like I did it on my client and it worked.

Vivian: I'm like, yay. You know? Um, 'cause I feel like anyone can do it honestly, if they understand the principle of, and, you know, set a strong foundation. But a lot of them would say local, um, business searches a lot easier than online. A few examples I can share is one of them being an online business that serves.

Vivian: Australia, Europe, America as well. Knowing how you can best serve your clients, actually help that business get to the first page anyway. So it doesn't really matter whether you are in Australia, in Brisbane, you know, like you can narrow it down and that's great, but then you also have those competition.

Vivian: But online if you really know your business well, I always go back to like, it's actually so much more than just s you on website. It's like knowing your client. I know you probably teach that too, you know, like knowing your client really well. Everything will just flow from your website. Everything from copy and all the rest of it will actually just show, and Google love you for that.

Vivian: 'cause it means that you understand your client really well and when they search it, you come up. So it's actually, I, I believe any business can actually rank really well if you really know your client. 

Ruby: Oh, that is like, so important to hear and it's fascinating, like I'm sure you've done it, but if you've ever Googled yourself.

Ruby: The weirdest stuff shows up. I'm like, how did that pick up on SEO? At least like when I first started, it was all kinds of things, like some random offsite that I did for a company I worked for. Now it's entirely my business, but like when you mentioned the coffee thing, it was like so funny 'cause I tagged myself at this coffee.

Ruby: They must have had really good SEO, so I would always show up in their photos. Like it was just, it was so hilarious. But, um, do you have much control over that? Like, are there stuff that I just really don't want to show up on Google anymore from like my corporate days, for example? Yeah. Is there anything that we can do as owners of ourself, our name, our brand, or is it just kind of up to the Google gods as to like where you get tagged?

Vivian: You can, sometimes you can request for it to remove if it, if you can show that this is you. You can try, but it's, yeah, like you said, it's really up to them. It's, it's tough. 'cause whatever's out there's kind of out there. 

Ruby: Exactly. They gotta be careful guys in 

Vivian: one 

Ruby: way. Yeah. 

Vivian: Yeah. But you can, you can always request, uh, for removal of some pages or Yeah.

Ruby: It's like the celebrities just like scrubbing all of their bad history. Yeah. It's like, why does that not come up on Google anymore? 

Vivian: You know what? You can, like, you can rank a better, I don't know, coffee in Ruby. With something with your business, maybe it'll come up first. Then the other things would just go in the bottom.

Vivian: Why not use it to your advantage? Right. Coffee is something that people search a lot anyways. 

Ruby: Exactly. Exactly. All right, so most coaches, I know that they want results yesterday. You know, it's just, okay, I've made this and I, I've been guilty of this. I've brought on help service providers, like Facebook ads people, for example, and then the typical thing you'd always hear is it will take X amount of time.

Ruby: For like Facebook ads to actually kick into play and to learn your data. Is it the same with ranking on Google? Is it the same with, you know, having a website that's performing really well? What is a realistic timeline for us to see results? Like, I love that you built this website in a day and you got your client on the first page of Google.

Ruby: Is that realistic? It was that like, just because it was a really great niche for that to happen, what advice would you give us that's like, I want that, that is so desirable. How do I make that happen for myself? 

Vivian: Yeah. Well that's something that I used to believe that it takes months to get on the first page.

Vivian: 'cause that's what everyone says, right? Until I, I saw it on my client's website that went on. The first page, like in like two, three days, I feel like I only check on the third day. So, hey, if I checked early, maybe she was already there. And then I thought, you know what? I'm gonna keep, just try trying it.

Vivian: And then all the other clients that I tried just testing after building their site in one day and they're already on there. So I'm thinking, okay, maybe surely there's something that I'm doing right. You know, that landed them there. So that actually became a myth of mine that I like to debunk because it's not for me.

Vivian: But then again, there are always more, I don't know, I feel like I can't guarantee a hundred percent 'cause anything can happen. Anything can, some keywords come up and just like take over, but most of the time when I check they're still there and it still works for my clients. So, yeah, I dunno what else to say about that because I'm like, I, I just see it for my clients like in a few days and they're there.

Ruby: Yeah. And is there something, if someone was trying to do this on their own, what would you say is like. The number one thing that you can really be focused and considerate about as the intention is to not just build a great website, but to actually have SEO do the work for you and bring you leads. Like what would be your top piece of advice?

Vivian: One thing actually is really easy for, uh, clients to do. I think anyone can do that. I, I feel like if you don't get anything from this conversation, just take this with you. It's looking at your images. And go, okay, am I renaming my images? A lot of people don't and they just upload their images as in untitled or like, uh, coffee in my head, I dunno, whatever it is.

Vivian: And I look at my client's website, I'm so guilty of this. Yeah. Honestly, probably 90% of people, them maybe more, I'm just guessing, but when I go into a client's website, say I'm re uh, revamping their website, I go in and I'm like, oh my gosh, there's so much potential. Or even if I'm just checking someone's client, uh, someone's website out.

Vivian: I just look at them and see what other potentials I'm like, this is actually the first thing they can fix is using keywords in their images. Just change that. You will actually start seeing some traffic because that already changed from not having anything to, to say in your images to something. And that's actually how I kind of stumble across SEO.

Vivian: And I saw results from that. And that's obviously only one piece of the puzzle, but that's something that I feel like, oh, that's actually, anyone can do that. And I feel like. They make it, I dunno, I feel bad saying them, but the expert saying like, you have to do this, you have to pay X amount of money per month and all that.

Vivian: But like, I feel like it's actually so simple if you just break it down and if people, you know, actually do the work, they will see results. 

Ruby: Is it like the key words, would you put in just your name? If people, it's just whatever people would be searching. So would you, under the image, would I put Ruby Lee or would I put business coach, or is it just kind of.

Ruby: Like your top 10 search components that you would like people to find, like from searching you kind of thing. 

Vivian: Yeah. So in terms of the keywords you think about, this is what I like to say. Like getting to the get inside their head, right? Like your client and what would they search on Google when they're looking for your service.

Vivian: So they might not know you as Ruby Lee. They don't know you. Pretend that they don't know you yet, but you go from, oh, maybe it's someone wanting to look for daily sales. I dunno, like selling daily. Uh, you know, making business data, like those are probably really hard keywords to, to compete 'cause everyone wants to do that, but I don't see why we can't try and then add a few more that would compliment those keywords.

Vivian: But yeah, I feel like people, a lot of time they put their business name and they think people will search for the business, but they actually don't search for the business name because we don't know who you are. 

Ruby: Exactly. Yeah. 

Vivian: So they wasted, they wasted the, the prime, uh, keyword space. Yeah. 

Ruby: Yes. Okay. That is amazing advice.

Ruby: I, I actually am so inspired to now go in and see what I've named all of my images. I honestly feel it's just whatever has come off the camera, you know when it's like the camera code 

Vivian: Yeah. 

Ruby: With the numbers. Yeah. I actually think a lot of my images are that. Oh, but thank you. Because I feel like, um, that's what I needed to hear.

Ruby: And I know, like you said, a lot of us just don't even think about that as potential. And as you're saying that I, it's sort of the same rules in a lot of social media platforms. I think LinkedIn, you've got an opportunity to change your name, uh, the, the name of your image in there as well. Obviously, like YouTube, everything that you upload to the internet, like it's a good spot to begin to, to, you know, search.

Ruby: I have a question around the sort of like the implications of AI and SEO and Google search and how they all intersect. Because I'm not sure if you, your behaviors changed much in terms of search, but I rarely go to Google to search, especially in the last like six months or so, unless there's something like AI can't spit out for me.

Ruby: Is there what's like your. You'll look at the landscape as someone who's way more in it than any of us, and you know, what are your clients asking? Are there ways around it? Is there another type of, I don't know if it's even called SEO, but SEO for AI coming out? Like what does that look like? 

Vivian: Yeah, I mean, when AI came out, I mean, it's been out for a few years, but I remember seeing a video about how AI can build websites for you.

Vivian: I'm like, oh no. Another job is gonna be taken off. The reality is that human, the human touch is still so important, you know, when it comes to building websites. But anyway, that aside, I don't see AI as a competition. It's here to state whether we like it or not. Right. So we may as well, I don't know, get along with AI and see what it can, you know, do for us.

Vivian: But it actually, okay. If you go back to understanding how AI models work, like, say chat, GBT. Gemini it still use, it still uses the search engine from it. It actually grabs information from the internet. So I've actually have seen my client's website comes up on AI searches because of how we've set up SEO.

Vivian: 'cause it's going well. So AI is going, okay, Google likes this. We might as well just show that because it's something that that people like apparently. So, yeah. 

Ruby: That is fantastic. That is actually fantastic to hear because I think a lot of us can kind of overlook the fact that Google, the traditional Google is still extremely important when it comes to searches, and I know what you mean.

Ruby: Like if I'm, especially if I'm searching something specific, I, it was something to do with human design or something, and I was looking up human design, something to do with my profile. And a blog was referenced. This blog that was referenced was from a lady who had written on my profile type, and then when I went and looked at her other socials, Instagram and whatnot, her following was actually very.

Ruby: Like humble. She was sort of just beginning. 

Vivian: Mm-hmm. 

Ruby: But she showed up in the AI search and I read her entire blog and then I followed her. But you know, if that's just me doing it and it's showing up for millions of searches, like the impact of that is absolutely amazing. 

Vivian: Yeah, a hundred percent. So I think let's just, yeah, let's not put AI in the separate box because it goes hand in hand.

Vivian: It still does. Yeah. 

Ruby: Yeah. I love that. Now you have this really amazing superpower in being able to build a website in a day, right? Like you are, you've got it down pat, and I just, I've seen your work and it's so high quality, and I understand the way you look at websites. It's like your language. You are so good at it and you're like, this is clearly why you're not getting leads.

Ruby: This is clearly why it's not set out. Probably your, you know, like the, the, even everything from like the first impact of the images and the text is just so on point. So can you give us like your philosophy on what makes a website so good that it turns people landing there into actual leads? What are some things that we can really audit off our own websites and look at?

Ruby: And then come to you for all of the other advice that we need, the deeper advice to implement it. 

Vivian: Yeah. I always think of it like taking them on a journey because it is a journey. People go and Google, they look for your service, and they go on your website and then go, oh, the first three seconds. Like it's so important for them to go, is this for me or is this not for me?

Vivian: So it's important to go from the top to the bottom, um, and. You show them what the, who you are, you know, what you have to offer and how they can get there. Those, those are the most important three things. And I feel like as, as long as you can get the attention from the three seconds that you have, then hopefully they'll scroll down.

Vivian: But if you don't even get that, then they already click out of it. And you know what, if you are. If a, a user is not on your website long enough, Google will think that they bounce. And it's actually not good for SEO. So SEO is not just like words and whatnot, but it's actually the whole, um, user experience.

Vivian: So I always think of it as, okay, when they land on it, what do they see? How do they feel? And yeah, and go from. 

Ruby: Is it in that order, in your mind around, I think you said like who you are, what you do, and how you can help, is it typically in that order that you would write your websites? Or is it just like, comes down to the individual?

Ruby: Does it come down to the industry? Does it come down to the niche? How would you say is like a good way to look at it? Because I know, like whenever I think about websites, it's. Like when I'm building my own, I get confused with what to start with. Like do I start with, yeah, the transformation statement or do I start with, hi, I am Ruby and this is about me.

Ruby: So how would you approach that with your clients? 

Vivian: Yeah. I think it, yeah, it really depends. If a client is, I don't know, like a wedding planner, uh, team, they have a team, then they can't go, this is us, you know? It might just be showing them the result that. The couple can get, uh, say, uh, another business might not have, like it's not an individual thing, then it's a bit different.

Vivian: Then you might show the result rather than this is who I am, so I really go, it really depends. I think if you have a really strong enough result, like a before and after, they can share with people and people go on and go, oh yeah, this is for me. This is what I want. Then yeah, you can go from more of a friendly tone and go, this is who I am and this is what I have to offer and this is how you can get it.

Vivian: So it really depends. I don't think there's, this is what you do. Yeah. 'cause all business are different. 

Ruby: I feel very confident building sales pages. It's different from a general website and that's where I kind of get them the sort of mixed signals and I put so much clarity and focus into a sales page.

Ruby: 'cause I just know how to build them. You know? For me it's just like, you know, this is the transformation. This is really why I'm the expert. Here are five things that you'll learn, buy button. So simple to me, just that is just what has always worked. The more general website as in the one that displays my business, my brand, the the page that people land on, especially media people.

Ruby: People who wanna invite me to be speaker and things like that. I overthink the heck out of it. I really do. I'd never know how much to put in the About section. I never know what they actually wanna see. So it's just one of those things that I think a lot of us really struggle with. 'cause a, it's really hard to talk about ourselves and to write about ourselves, but also what translates website language, what translates to SEO, what translates to someone like literally assessing you in three seconds, like you said.

Ruby: So it's always just so tricky. Like do you come up against that as well for your own stuff? 

Vivian: Oh, even, yeah. It's so hard doing it for yourself. I feel like I can do other people really well and for myself, I'm like, oh, just keep going back. Is this good enough? Like I don't like talking about myself and I'm like, oh, but I have to talk about myself on my about page.

Vivian: I have to. Well, if you have a business, your job is to sell. Sell your yourself. You know? Especially if you're a coach, you need to get better at selling yourself. So I think it comes down to actually, when you're talking about the clarity, you, it's literally the same thing. You channel that clarity or the whatever you, you used to put that page out.

Vivian: It's the same thing on the normal page. But your, I guess your goal for that is to let people know these are the things that you have, uh, you can help them with, but your goal is still the same to help them get daily sales. 

Ruby: It's so true. 

Vivian: Your. Your sales page 

Ruby: Yeah. 

Vivian: Are just more another layer of the daily sales.

Vivian: How do you get to the daily? I don't know. Like, it's just, it's actually, I, I, I mean I actually did check out your website again recently. I was like, oh, I can see a lot of change in that. 

Ruby: Oh yeah. I'm just, but I almost sometimes think no one really goes to the website, which is untrue. 'cause I see the visitors at the end of every month.

Ruby: But I, you kind of think, where are they even finding this link? I'm not even leaving it anywhere really like. Honestly, Viv, like if someone goes give us your website, I tend to just go, I'll just go to my Instagram. You probably don't wanna hear this from me, but I'd be like, just go to my Instagram. Then you get a sense of what I'm about.

Ruby: But I'm always sort of embarrassed by what's on the website. It's so interesting and I dunno if I don't think I'm alone there, but it's almost this sense of, it's so, such a formal, uh, thing like a resume. That I always just wouldn't, I'd be like, oh, go, go to the more casual space. Don't worry about the more formal space.

Vivian: Well, you're definitely not the one, the the only one. Uh, I had a client that came to me saying that, oh my gosh, I hate my website. I'm so embarrassed. I don't wanna share it anywhere. But for her to get business, she needs to share a website. She, people need to know, like if people are asking her like, oh, hey, love your work.

Vivian: How do I get in touch with you? I wanna see more. You can't just go, sorry, I don't want to show you my website, you know? Um, but the difference is I think if you feel like your website's too formal, then you change, change that. Like maybe it's time to kind of rebrand it, revamp it to go, my Instagram and my website is not talking to each other.

Vivian: So if people on your Instagram, they go on your website, would they think you're a completely different business? 

Ruby: I think they would think I'm the same, but they would sense that it's like more chill over on Insta. 

Vivian: Yeah. 

Ruby: You know, like I honestly feel my website is getting closer and closer to who I, how I wanna present myself, but I tend to kind of forget, this is terrible to say, but I'm forget that it's out there.

Ruby: But we get so many hits on the site. People do Google, obviously, and there's so many links wherever it is, wherever they've gone out on the internet. They live there forever, as we've said. So, yeah, it is, it's so true. You know, like we can always just change it up and, um, like in the midst of just, you know, massaging it out until it's just where I want it to land.

Vivian: Yeah. I think like it's okay for your social media to be more fun because that's where like people hang out and, and it's social, you know, that's where social website, it might be more of a place where you go, oh, here you go. This is what I like to. I dunno. It's, I think it's all good to be formal a little bit, but not too like, 'cause your personality, it's not like formal and professional.

Vivian: I mean, you're professional but like, it's different. So maybe just add a little bit more personality in the way you speak on the website. Maybe. I don't remember exactly what you, you put on it now, but I just remember seeing that I can see the difference between what you had when I first check it out and now it's um, a lot more you.

Vivian: And it's, 

Ruby: yeah. Thank you so much. 

Vivian: Yeah, 

Ruby: that means a lot coming from you. I definitely go into huge comparison comparisonitis with the website and I, and this is how it typically would happen. I would see an amazing website template on Pinterest, right? Like, 'cause you, there are so many beautiful ones on there.

Ruby: And I'll be like, oh, I wish mine looked like that. And then something else comes up and it's like a, you know, a, a coach or a mentor who's just got this stunning branding, beautiful photos. And I'm like, well damn. Like I am. That is terrible. Me compared to that one. And then I just go into like this paralysis of just, I'm just gonna pretend it doesn't exist.

Ruby: It just doesn't exist. And then I'm just. Go into something else and have another project. I'm sure you hear this all the time, but you know, I wanted to share that. 'cause I think it's like a very real part of it, of your personal brand. And at the same time I hear what you're saying, like, stop making it such a big deal.

Ruby: It just has to be you. That's what I'm taking from it. And I'm like, okay, this is freeing. This feels freeing. 

Vivian: Yeah. I mean, Ruby, like it's so good to hear that you have that issue. Two with compar, comparing yourself with others. 'cause I'm like, oh my gosh, that makes me feel better that I do that. And like, you do that too, Ruby.

Vivian: Um, but I think it's. I don't know, like when you go on your website, you should feel like it talks like you as well, because a lot of times people will go on their web, uh, you know, send me their copy, and I'm like, this doesn't, this doesn't even sound like you, you don't talk like that. Why don't you add a little bit of your personality in it so people can feel you instead of going here and go, ah, okay, this is just another business.

Vivian: I think that's what stands out about you. Say from YouTube and podcasts that your personality ooze out from your, just hearing your voice. Right. So I think you can actually have that on your website too, and people can see that when they're on there even for a few seconds. Yeah. 

Ruby: Yeah. Something clicked there when you said that.

Ruby: It's so, it's, it's like my personality lives. On my other platforms, and it does not live on the website right now. It's actually non-existent. It's like clone Ruby, you know, like the, you know, if you like yourself, it would be like, hello? Yeah. Is there something behind the eyes there? 

Vivian: Yeah. 

Ruby: Looks like you, but it's not really you like, what's going on?

Ruby: So that's, you've hit the nail on the head and I love that as a, as a takeaway. So, oh my god, Viv, I could keep talking to you forever. I would love to have you share. How we can work with you. So what have you got going on in the business? Because I know there are gonna be literally hundreds and hundreds and hundreds of people going, I need to do it my website now, and they'll be checking you out.

Ruby: So what are some ways that, you know, we can speak to you or come chat to you about upgrading the website or slash SEO? Goodness. 

Vivian: Yeah. Uh, yeah, I love that. I think, uh, as I mentioned, I specialize in creating a website in one day, which means you just have to, you know, as long as you are able to put a, a day aside, you know, be readily available to give me feedback, ask questions, I can smash it out for you in one day.

Vivian: Bigger websites, maybe two days, whatever, but. If you feel like this might be too big of an investment, hey, you can try it yourself first. I've got, um, some digital products thanks to Ruby that I've been able to put together and it's honestly something that I kind of teach my clients anyways. And now I actually have it available for, um, I guess your listeners in the whole world to actually grab it and they can try it themselves and see results themselves.

Vivian: So I'm very excited to. Just, you know, to hear what everyone thinks about it. But yeah, I put a lot of heart and soul in it. 

Ruby: It's so good. It's so good. I'm, I'm love it. Like the tips in there are incredible. I was lucky enough to see the draft version so I can only imagine like where it's landed and how amazing it is.

Ruby: So thank you so much, Vivian. I definitely got so much from this and I definitely. Love how you think about websites, SEO, the future integration with ai. You gave us so many hot tips. What would be something that you would leave as like a piece of encouragement or you know, like last piece, last minute piece of advice for someone who is feeling motivated right now to upgrade this side of their business?

Vivian: Yeah, I think get to know your clients really well and if you already have clients that you love working with. Be curious and ask questions. They're their best people to ask. And you know, you can jot those, uh, answers down and they actually can, you know, be translated to, uh, your brand voice, your website copy and marketing, all that kind of thing, because they are your best clients.

Vivian: If they're coming to you, you know, again and again, that means they love you, they love your work. If you want more of those people, make sure they are also translated into your copy so when they go on the website. They look at it and they go, oh, this is for me. Oh my God, you get me. I wanna work with you.

Vivian: So it, it goes back to knowing your clients really well, um, and getting to the, the, the shoes. 

Ruby: That is fantastic. Thank you so much, Vivian. I love this chat. Incredibly. I hope you guys too, I'll leave all Vivian's links in the show notes below everywhere that you can find her. And again, I appreciate you so much, babe.

Ruby: Thank you for spending some time with us today. 

Vivian: Thank you so much, Ruby.