From $100K launches to $27 daily sales

This one's special, guys.

I'm reposting an interview I did on my best friend Megan Yelaney's podcast - The Business Not As Usual Podcast. Her and I met almost 10 years ago in a mastermind in Italy, and we've been business besties ever since.

In this episode, Megan interviews me about my shift from high ticket masterminds to daily low ticket sales.

We talk about the moment I cried and asked myself if I wanted to keep doing it the same way, the $7 Google Doc that kicked everything off, and how I'm now making sales every single day without launching, without freebies, and without the hamster wheel.

If you've been running the same model for years and something feels off, you need to hear this.

👉 Listen to Megan's episode on my podcast
👉 DM me on Instagram - are you ready for a pivot? Let me know where you're at.

Connect with Meg Yelaney:

👉 Listen to Business Not As Usual
👉 Follow Meg on Instagram

Transcript

Ruby: Hi guys. I'm so happy that you are here for this episode. It is gonna be a very special episode. I'm actually reposting an interview that I had on one of my best friend's podcasts. I really feel like there is a very different feel when somebody else interviews you, who knows you really, really well. So the podcast I was on was Megan Yelaney

Ruby: She's got a party called The Business Not As Usual Podcast, and her and I had met years and years ago, almost 10 years ago Now I feel. It was a mastermind that we had both attended in Italy. Megan lives in New York here. I am in Gold Coast Australia and we have just remained the best of friends through thick and thin.

Ruby: So I am really excited for you to listen to this. And also if you are like wondering where you've heard Megan's name before, she was a guest on my podcast a couple of months ago as well. So I'll leave that linked in the show notes below. I'm so excited for you to listen in, and I honestly was so happy to have had the privilege to be on Megan's podcast because she asks me the questions that.

Ruby: Not a lot of other podcast interviewers would because you get a different dimension when you are friends with somebody who also gets the business world, who gets the coaching world, and who asks the stuff that I feel like sometimes people who you meet for the first time over podcast don't really dare to go.

Ruby: So I'm excited. This is my interview on Megan's podcast. I hope you really enjoy it. As much as I enjoyed recording it with Meg, and I hope you get a ton out of it as well. Let's jump straight into the episode. 

Megan Yelaney: Welcome back to business. Not as usual. Today's guest is so extra special because Ruby Lee is one of my longtime biz besties, and we just were catching up for like over 20 minutes and went okay.

Megan Yelaney: We probably should start recording because a lot of this needs to be on the podcast. So Ruby, welcome back to the pod, the new version of the pod. I'm so happy you're here. 

Ruby: Oh my gosh, I, when you said we've been chatting for 20 minutes, how that, I know 

Megan Yelaney: it felt like two, 

Ruby: like, hi. Oh, thank you for having me on.

Ruby: And I am so excited that we've got so much to catch up on. 

Megan Yelaney: So, so much. I, we really were, as we were talking about this before, I was like, I want this to feel like a gab session that people are just listening in on because you and I love to do that. So, um. That was our excuse for podcasting, honestly. I was like, I just wanna catch 

Ruby: up with 

Megan Yelaney: you.

Megan Yelaney: Like, let's podcast. 

Ruby: Well, like to our husbands, um, look after the kids. We've got really important business things to do. 

Megan Yelaney: I've gotta go work, honey. He's like, what are you doing? I'm like, podcasting with Ruby. He's like, so you're hanging out with Ruby? 

Ruby: Yes. 

Megan Yelaney: I was like. Pretty much. Yep. That's my job. 

Ruby: I love that.

Megan Yelaney: Pretty great 

Ruby: for our, for for the audience. We'll clarify. Both of our husband's names are Mike, so 

Megan Yelaney: it's a good clarification. 

Ruby: Extra confusing. 

Megan Yelaney: We don't share a husband. That's hysterical. I love it. I love it. Oh my gosh. Well, for anyone who is not familiar with the infamous Ruby Lee, share a little bit about like your background, what got you started in business.

Megan Yelaney: You have a pretty cool story and just what got you here, and then we'll, we'll dive in. 

Ruby: Sure. Okay, so quick story. I was in corporate for 10 years, did a little bit of accounting and finance, did a little bit of HR and recruiting. Then decided I wanna start my own business, and it was around the time that I fell pregnant with my son and was on maternity leave.

Ruby: Classic. Had a lot of time in my hand. And I was like, you know, I'm gonna start a little career coaching business on the side, start helping with resumes. And a lot of my executives and people on the team that I was working with was like, Hey, we are thinking about switching jobs and companies. Can you have a look at the resume?

Ruby: And then I just started charging them for my time, obviously, and upgrading, you know, their chances of getting selected in the recruiting process. And that became. The basis of my first ever business. So I've now been in, I'm not a career coach anymore, but I've now been an entrepreneur and online business coach for, gosh, seven years.

Ruby: We went all in in 2018 and ever since then, it's just been oof, like so much personal growth, so much growth in the business in the company. I've invested a lot. In terms of, you know, my own mindset knowledge, it's actually how I met Meg in one of the masterminds that I joined, which is just literally, you are the best thing that came out of that mastermind.

Ruby: I'm so happy. Our friendship has just like lasted so long and you know, I'm in Australia, you're in the us. It's crazy that we've been able to stay in touch for all of these years. Truly, you're such a soul sister. So it's been wild. And you know, I've gone through so many iterations and pivots in my business, like career coaching, into corporate consulting, into LinkedIn specialization, then into, you know, general business coaching, spiritual business coaching.

Ruby: So I've really, you know, had a lot of different. Uh, chapters and seasons and testing things out and working out. What I feel really inspired by, and that's landed me to where I am now, which is really having a wider conversation with entrepreneurs, especially online business coaches and mentors who. Are really interested in how to follow the flow and what flow state actually means, and how to be inspired by that rather than, you know, copy and pasting what society wants us to do, what the algorithm wants us to do.

Ruby: And it's just been so amazing. And, you know, this year has been really about, uh, diving deeper into this idea of what passive income means. And like I said to Meg before we hit. Record. Mm-hmm. It's sort of been this accidental year of passive sales and I feel like I've done it in a really unique way, in a very flow-based way.

Ruby: I call it daily sales. I really moved from what has been for the last six years, a classic high ticket model. You know, like having to do the challenges and the freebies and all of that to lead to pitching high ticket into now just deciding. I don't wanna do that anymore. I just wanna make sales every day.

Ruby: And I want those sales, and by the way, those sales, low ticket sales leading to this empire that I'm building. But even saying that sounds really serious, you know, I think along the way it's just having fun with it and, you know, being on this journey of how low ticket really has opened up so much more excitement and joy again, you know, in, in having a.

Megan Yelaney: I love, love that you've gotten here and I'm so excited to talk about this because it's, gosh, you said you started your business in 2018. We met in person in 2019, 

Ruby: correct? 

Megan Yelaney: Yes, yes. 2019 in Italy, which is so cool. Like we met in Italy, um, virtually first, but in person in Italy, and I think I only saw you once since then in New York.

Megan Yelaney: Right. Even though, 

Ruby: yes, 

Megan Yelaney: it feels like we've seen each other so many times. 'cause we've zoomed a million times since then. Exactly. But it's so cool to see the six years I've known you, which is so crazy to say how much you've evolved and changed. And the thing I love about you, and it's very in line with like what we talk about on my podcast, about really defining your distinctive edge.

Megan Yelaney: What's unique about you, what's your thing? You are such a great example of someone who has a thing that is truly them, and it's not a specific niche or a specific skill necessarily. Like right now, yes, you are doing daily sales and you're doing, you're doing the, um, you passive, passive income. And low ticket offers and mastering that.

Megan Yelaney: But you've also succeeded in doing spiritual business coaching. You've also, and energetics, you've also succeeded. In LinkedIn, you people follow you where you go, you have success in every single fricking area you go in because you, your thing is flow state, and so it's like you're literally practicing what you preach.

Megan Yelaney: You are going and flowing where it goes. So I just as an aside for a lot of people who listen to this, 'cause they, a lot of times people try to grab onto like, what's their thing? Oh, it's LinkedIn. Oh it's this, oh it's that. And it's like yours is actually being in flow state and you're living it right now.

Megan Yelaney: So I think it's just kind of inception and I wanted to point that out for anyone listening. I 

Ruby: love that. I've never had someone reflect that back in Yeah, the, the way that you've just said it. So thank you so much. But 

Megan Yelaney: you're welcome. 

Ruby: Yeah, I definitely feel, especially for those of you who. Have maybe been in a particular, you know, niche for some time and you know, there's this uncomfortable feeling of.

Ruby: I don't wanna be known as just air quotes as just this anymore. That's when you know something else is wanting to come through. Don't fight that. It's okay. And I felt that feeling so many times. Like I remember thinking, and I think I spoke to you about it, you know, on a Zoom, and 

Megan Yelaney: I was like, 

Ruby: babe, I don't wanna be known as just the LinkedIn person anymore.

Ruby: And it feels so. Uncomfortable and I, I don't know what to do and I wanted to stretch out into more energetics and spiritual work. Mm-hmm. And it's okay. Like there's always a net that catches you on the other side and often it's, there's so much more opportunity that lies ahead. A 

Megan Yelaney: hundred percent. Oh my gosh.

Megan Yelaney: I love, love, love this. So I'd love to talk about your big transition from high, high ticket, and you still do high ticket, but it's not something that's like, you're not promoting it, it's not like a huge out outward marketing, um, endeavor for you. So what kind of sparked this shift from high ticket, high ticket Masterminds to this low ticket funnel kind of 

Ruby: experience?

Ruby: Yes. So I definitely still run high ticket offers, but I'm just not necessarily leading with it anymore. Meaning that, you know, in the old model, what I used to do was say, guys, I have a mastermind. It's opening, come and join. If you dunno what it's about, there's a three day live event that I'm running, which is gonna give you a taster of the Mastermind, but basically the end goal.

Ruby: After every launch was to get people signed up into a high ticket of some kind. Now, high ticket for me was like 20 5K. I was signing, you know, for a lower ticket mastermind. It might have been like seven and a half thousand, just to give you context, but mm-hmm. Numbers don't mean anything. It's just what you regard as high ticket.

Ruby: Yeah. But you know, for a long time. I really was running on this hamster wheel of producing high ticket leads and having people being interested to join something that was a longer term container. Mm-hmm. And I loved it. There were definitely moments which were so exhilarating. Definitely huge, like dopamine spikes and there's just an energy that runs behind launching that way.

Ruby: Mm-hmm. But you know, I did that for six years and it was nonstop. Any one of my colleagues and peers will tell you I just never stopped. You know, it was just one mastermind I can attest 

Megan Yelaney: to that. 

Ruby: One Mastermind would close. And then I was already preparing for another mastermind. Like at one stage I was running three, four, um Masterminds, mini Minds Group courses.

Ruby: At a time. 

Megan Yelaney: Yep. 

Ruby: And it was just constant. And I can't tell you like what it was that kept me going, but you know, it was my flow. I suppose we could say that. 

Megan Yelaney: I was gonna say like one thing, just not to interrupt you, but I think that was so cool watching you do that and being a part of this and me, me even on the other side going, how is she doing this much?

Megan Yelaney: Like how, and this is before I had babies, right? I was just like, how is she doing this? And you were so. Energized by it though. Like at least from my perspective, you loved your calls, you loved being on, it wasn't a, oh, this is the way I have to do it. It was like an excitement. So I think again, you're like, you were literally following your flow.

Megan Yelaney: There wasn't any, this is a wrong way to do it. It's just not the way you are doing it right now, in this moment, you know? So, exactly. It was so cool to watch you do that. 

Ruby: Exactly. And it kind of just felt like, as you're saying, that sort of a bit of a. My own personal venture in one sense. Like how, how much more can I do?

Ruby: Not for the sake of doing more, but there's so much energy here. I've got more to give. I've got more to give. I've got more to give. Anyway, we got to the end of last year, November, 2024, and I'd closed off all of my masterminds. I said bye to everybody for year end. You know, Christmas and festivities were coming up.

Ruby: We were selling a house at the time, and I just sort of thought, you know what, I'm just gonna take a beat here and work out. Do I wanna do this in 2025? 

Megan Yelaney: Mm. 

Ruby: And as soon as I opened that question up, I journal A up. So I was writing in my journal, I was talking to my husband Mike about it. As soon as I opened up that question, just to take a breather and to stop, I cannot tell you how much I cried that day.

Ruby: Wow. And it was just this overwhelm of. I don't wanna do it the same way that I've done it because leading up to last year, it was the hardest year in business. I was doing all the same things that I did back in 20 22, 20 23. 

Megan Yelaney: Mm-hmm. 

Ruby: And it just felt so hard. Like I was pushing a boulder uphill and it wasn't the same vibes.

Ruby: My energy was no longer there. And also at the same time, I kind of felt this sense of. What's next? And there wasn't an answer. It sort of felt a little not hopeless. That sounds really dramatic. 'cause the business was doing fine, but it was more of, oh no, have I lost my fire? Have I lost my passion? Am I gonna be one of those ones that just sort of fizzles out and just fades out in the background?

Ruby: You know? Yeah. And then I just thought, no, I'm next year. I'm just gonna try and think about another way I can do it. I'm not gonna try and rush the process. So the next week I sat down and I wrote my 2025 plan. Mm-hmm. And even the word plan is a little, like formal. It was more just. Rambling on a page on a Google Doc, and I just started typing out, this is what I no longer want.

Ruby: This is what no longer serves. I don't wanna have a big team anymore. I don't wanna spend a lot of money on operational things. I definitely don't wanna spend money on Facebook groups and, you know, buying memberships into finding leads that way. I don't wanna spend money on ads. And I just listed stuff out like, I don't want this.

Megan Yelaney: And 

Ruby: then it turned into this 25 page vision. Like almost the vision for the business for the next like five years. And I thought this is too good to keep to myself. I'm gonna share it with my clients. So I'm like, Hey guys, I hope you're having a great holiday season. I've just written this. It's a strategy document, sort of accidentally put my vision on paper.

Ruby: Have a read. Let me know. Anyway, I got so many messages back going, this is amazing Rub. Like what? I feel like I'm reading an internal document from the CEO, EO of a company. This is gold. I was like, wow. So I decided to put it out to my social media to say, guys like, I don't even know if you would be interested in reading this.

Ruby: It's a Google doc. It's not designed, it's just. A very naked document, and it really was meant for the internal team only, and then my inner circle clients. But go ahead and grab it. It's $7. I don't know why I chose seven. I'd never ever, ever, ever sold anything low ticket. You know me like it was just the strangest price point.

Ruby: But I was like, okay, seven bucks, just put it out there. We made a thousand dollars off that document in 48 hours. 

Megan Yelaney: Wow. 

Ruby: Like what is this? What is this sorcery? Yeah. And so many people were just like, this is the most real thing I've ever read in my life. And it inspired so many people to redo their business.

Ruby: It inspired so many people to think about what they didn't want anymore, and it was just the timing of it. We just clicked over into 2025. So that really was the beginning of, 

Megan Yelaney: that's wild. 

Ruby: What low ticket could look like. It really just showed me. A whole new pathway. 

Megan Yelaney: Yeah. 

Ruby: But even in the biggest sense of things, it doesn't make sense.

Ruby: I mean, a thousand dollars in 48 hours is amazing. But you know, we used to do launches where we could make a hundred grand in 48 hours, but I was so inspired by this $1,000 low ticket passive income, which is like, oh, I gotta scratch this itch now I've gotta go there. I wanna see what else I can build around this.

Megan Yelaney: Yeah. So 

Ruby: that's pretty much what my focus has been. This entire year. 

Megan Yelaney: Oh my gosh. I love that you, I think one of the reasons it did so well, which just for everyone listening, 'cause I think a lot of people hear what's working now, what's the next thing? Okay. Ruby says, low ticket. I have to do low ticket. And I think the key to notice here is like high ticket work rate for you.

Megan Yelaney: Then low ticket works great for you now and high ticket still does as well. It's not that one is better than the other. I think the key here is you were like, this flew out of me on this document. This was my vision. This was everything in me. And that's why it did so well. It's not because it was a random $7 guide, it's because it was so good whether you charged thousands for it, which you definitely could have, it sounds like, or seven.

Megan Yelaney: It's like it was the, the quality of it. So I think just for everyone listening, it's like. When it's truly what it comes from you and what you're really great at. It's, it doesn't matter the the price of it, you know? But I love that 

Ruby: this exactly 

Megan Yelaney: planted that seed for you. So what kind of happened after that?

Megan Yelaney: I know that must have been like, and I totally understand that whole, yeah, sure. I've made more money before, obviously. But the way you made it was so cool. You know, it's like, oh my gosh. Like I did that with this $47 workshop. I think we brought in like. Maybe 2,800 or so from it, because there was a couple upsells and I was like, that was so cool for like an hour work.

Megan Yelaney: You know what I mean? I was like, wait, that was awesome. Right. And it's exciting because it's like a new way. So I'm curious, like after that, what was kind of going through your head and like what was your next step to start this low ticket journey? 

Ruby: Yes. Okay. I love that. And that is so awesome. Like having.

Ruby: 2,800 come through off an hour. That is amazing. I 

Megan Yelaney: was like, wait, this is great. 

Ruby: Yeah, so like, um, where I would be taking that next, for example, just, just, this is on, on my thought bubble, so I have to keep going for 

Megan Yelaney: a second, 

Ruby: is keep selling it. Yeah. You know, like it's, it's not just the delivery of it nowadays, like the way I think about it is I might deliver it live, but it just keeps going.

Ruby: You know, I'm always leading people. I ran a $97 two day workshop, and that was back in January, and it's literally just. You know, clicking away, people are buying it every single day nonstop. Like I just keep seeing the sales pop up, daily sales blueprint, daily sales blueprint, and it, it doesn't stop there.

Ruby: So that's really where I've felt very expanded this year. Mm-hmm. Where in the past years I would, I had this belief that I had to be live selling it, delivering it live for people to value it. And I've really just noticed this year I've broken the chains of that and I've realized no people can buy it at any time.

Ruby: So that was just, you know, a really, uh, I love 

Megan Yelaney: that 

Ruby: big moment for me. So, yeah, I look, I definitely feel, you know, most of the offers that I've had are under $47. My magic number is 27. For some reason I've landed there. People love that number and they buy a lot of $27 offers from me. So, I mean, even just looking at that.

Ruby: You know, a few months into it where I was selling, like sort of thinking about what other offers can I put out there, I still feel like I didn't fully see the value in it. It felt too simple, it felt too small. There definitely was like the high ticket, you know, whispers in my head of you should just launch something.

Ruby: You know, just launch something big. Don't, don't worry about like the low ticket. It'll always be around. Don't worry about it. But do you know what I really checked in with? I checked in with the energy of how it felt to run my business this year. Last year. It felt extremely draining. It was very complex.

Ruby: There were a lot of steps and hoops we had to jump through. There was a lot of emotional expenditure and it felt like, you know, that constant launching cycle was just this like. Trap that I'd put myself in and, and I know that's sort of strong languaging and as Megan said, like that's the journey that sort of closed off for me.

Ruby: Yeah. So for me, what felt worth it, despite it being a lower ticket, was the simplicity, was the freedom that I felt around it. Like even just practically speaking, I could spend three hours making some sort of a resource. And my whole philosophy with resource is high value. Low effort in terms of design and needing to make it look a certain way.

Ruby: So all of my resources is very kind, kind of like raw documentation. It literally is meant to feel like you've stepped inside my Google Drive and you are. I love that. Looking at all of my behind the scenes stuff, you know? Mm-hmm. 

Megan Yelaney: Mm-hmm. 

Ruby: So from that place. I really noticed that what this did was it opened up a space for those who were interested to work with me at High Ticket, because I do still have a mastermind to see behind the scenes and get a taster of stuff if it was $27.

Ruby: So they would buy a document. It was maybe a how to guide, and it had all of my stories and philosophies behind it. 

Megan Yelaney: Mm-hmm. 

Ruby: Or it might have a little video attached and then they could watch that. And one of the key things that I've really challenged myself with this year is keeping things very practical.

Ruby: Mm-hmm. So whatever guides people are buying, they're buying it, they're applying it, and they're getting a very quick win out of it. So it could be how I set up my automatic sales, and I'm gonna show you how to set up your ManyChat in five minutes and make a sale within a week. Hmm. So, very specific outcomes.

Ruby: They go ahead. They apply everything that's in that guide. And then they realize, oh my God, I've made three sales this week just off this one $17 guide. Wow. I'm gonna join Ruby's Mastermind. So it is very like, the way I think about low ticket is it doesn't stop at a $27 sale. In fact, you know, as Megan mentioned, there's always upsells, there's always bumps you put in there.

Ruby: So most, my average checkout is actually between 300 and $500 leading with a $27 offer. So even though on that front end it says $17, people check out at $300. Wow. So I'm making those like five, 10 of those sales every single day. So now what are 

Megan Yelaney: some of the, the upsells that you have, the order bumps, 

Ruby: they're just other guides, they're templates, their resources, their scripts, their uh, tutorials.

Ruby: They are journal prompts, their EF tapps, their meditations. I, I really love 

Megan Yelaney: it. 

Ruby: So much in my vault over six years I've created for my masterminds. Yes. So I now have a shopping like list or I've got, sorry. Like, you know, I can go through the aisles of the products Yeah. I've created over the years. 

Megan Yelaney: Mm-hmm.

Ruby: And make them bumps and upsell. So it's, yeah, just I realize like nothing is. For, you know, for the sake of it. Like there is so much that there've been groups that I've launched in the past Yeah. That maybe haven't launched so well and I've delivered it to a handful of people. And back then I would've thought, oh, it's such a shame.

Ruby: I thought I was gonna do better off this launch. But now, fast forward three years, I can use all of those resources as upsells and bumps and you know, it really has helped. So I'm not needing to create more. I already have. 

Megan Yelaney: Yeah, 

Ruby: so much. And you know, for those of you listening in, I guarantee you already have so much as well because you've put stuff out there, maybe it hasn't sold at a certain time.

Ruby: Dust things off. Have a look. Go diving into your systems and into your vaults. I guarantee you'll have things there. You do not need to start from scratch and create And create and create. 

Megan Yelaney: Yeah. Oh, a hundred percent. And I love that you're, you're like, this is already my genius that I have that, you know, maybe I'll tweak it for this market, but I have one question that popped up for me.

Megan Yelaney: Um, this is so cool, by the way, like. So far, I was like, I wanna just ask Ruby about this. Anyway, let's podcast, let's let everyone in on my curiosity of what you've been doing. Um, with, with low ticket. One of the, like, I don't know if it's an objection or maybe it's a misconception. I think it is a misconception that people have is high ticket buyers or higher level buyers.

Megan Yelaney: Right. And I don't like that term, but you know what I mean. People who are, yeah. For you as a business coach, if you want someone to join your high ticket mastermind, they're probably making a certain amount of money. Do they buy low ticket? Are you getting those people in at 1727 or are they just not buying?

Megan Yelaney: Because I know that's a, that's a misconception. People have that. I'm curious your, your take on that. 

Ruby: Do you know what's really funny? I thought that too. 

Megan Yelaney: Mm-hmm. 

Ruby: And, and yet if we go back to what I would call like the classic mastermind model. 

Megan Yelaney: Yeah. 

Ruby: We have this belief that people would join a free challenge.

Ruby: A high ticket client would join a free challenge and pay high ticket. So why wouldn't a high ticket client actually say, yeah, I'll pay 27 bucks for that. And then go into high ticket. 

Megan Yelaney: Yeah. 

Ruby: So essentially like what I'm doing now is I'm just cutting out the free stuff. I actually have no freebies in my current business model.

Ruby: Zero. Wow. My freebie is my long form evergreen content. If you go to my YouTube channel, it is literally like a free challenge. People binge my channel and they love it so much. They go ahead and buy something low ticket and then they move into high ticket. Mm-hmm. So I hope that helps answer that and for sure.

Ruby: Another really, really, really cool. Uh, outcome that came from, it was when I released my $17 offer, which was, I think it was literally called How I Launch High Ticket. It was a whole guide on that. Oh, wow. How I, how I personally launch high ticket and I screenshot everything. I screenshot the conversations I had in my dms so people can see it.

Ruby: Like literally live like what I do to launch into a high ticket program. Charge $17 for it. Guess what? My first handful of buyers were all clients. 'cause I recognize their names. Were all clients from my past masterminds and even my seven figure inner circles. 

Megan Yelaney: Wow. 

Ruby: And I messaged them and I'm like, guys, what are you doing buying these?

Ruby: We've just spent a whole year talk. And they were like, we're so interested in seeing it in this format. 

Megan Yelaney: Yeah. 

Ruby: So they wanted it in a certain format. 

Megan Yelaney: Yeah. 

Ruby: Plus, you know, one of them said, I just, I'm just reverse engineering your funnel. I'm like, fantastic. 

Megan Yelaney: Oh my gosh. I, uh, you're like, you're a screenshot that I'm sharing in this guide, just so you know.

Megan Yelaney: Yes. 

Ruby: No, seriously. Yes. 

Megan Yelaney: That's amazing. It was so hilarious. That's amazing. 

Ruby: But, um, yeah, no, I definitely have also noticed outside of that, clients who have bought something at $47 or $7. Have definitely gone into my masterminds and they've gone into the highest level tier without any questions asked whatsoever because they read the guide and went, yeah, I need to be inside of this room.

Ruby: So, and by the way, I'm not pitching in the guide. Okay. Okay. It's not like 10 pages where I'm pitching into a mastermind. There is zero pitch. And I really mean that. It is literally, if you are buying a guide, you are buying a freaking guide. You're not buying a brochure to my mastermind. 

Megan Yelaney: Yeah, yeah, yeah. Oh, I love that.

Megan Yelaney: That's great. 

Ruby: You know? Yeah. So it's, I'm letting the quality and the value speak for itself. 

Megan Yelaney: Yeah. 

Ruby: That like, it's that whole reverse. Marketing thing, and I'm not even doing it intentionally. Mm-hmm. But it is so damn good. 

Megan Yelaney: Mm-hmm. 

Ruby: That it's like, how do I get into her space? Yes. And I, we get emails and we get messages like, okay, tell like where do I go to have live time with Ruby?

Ruby: Like where do I go to join this community? Where is the community? You know, so, 

Megan Yelaney: yeah. 

Ruby: It's so amazing. I've really noticed. 

Megan Yelaney: I love that 

Ruby: door opening with low ticket. 

Megan Yelaney: I was gonna say, so I love that you don't do it in the guide. 'cause I, I, I agree. Like when it's like a, it's like when you go to an event and they have all these speakers and the whole time they're just pitching and I'm like, wait, 

Ruby: I cannot be in those events.

Ruby: What's 

Megan Yelaney: happening? 

Ruby: Honestly, that's probably why I haven't attended. Any event in years, because I am done with being pitched to in person. Please. No, 

Megan Yelaney: it's just, it's like maybe at the end, but your whole speech, I'm like, I get it at the end for sure. Do whatever you want. But that's what it kind of feels like.

Megan Yelaney: So your, so just for people to know when you're doing your, um, your guide, they have the guide, is there any upsell on the end like, Hey, if you wanna learn about our community, uh, or do you just kind of have them try to find it and figure it out? 

Ruby: Megan, I have nothing. I know. It's like so many business coaches.

Ruby: I'm 

Megan Yelaney: so glad you're saying that though. 'cause we can see different ways that work, so I love that you're sharing. Yes. 

Ruby: Yeah. No, yeah. I, I literally, it's like, great, you've bought $17 guide and whatever else you've added to your cart. Thank you for the $300 checkout. Here are all the things that you've bought.

Ruby: See you when you're ready. Like, it's literally just like, enjoy. Have a read. Yeah. 

Megan Yelaney: Yeah, 

Ruby: that's it. And once, and so there is, there is a little secret though. There's a secret behind this, so, oh, I love it. Let's go here. 

Megan Yelaney: Share the secret. 

Ruby: Anyone that buys a low ticket guide obviously goes into my email list, right?

Ruby: Mm-hmm. Like, that's how I'm gonna deliver you the product. So you're on my email list. One of the big shifts that I've had this year is daily emails. 

Megan Yelaney: Mm-hmm. 

Ruby: So, again, classic mastermind model versus new model. The classic model, and I feel so embarrassed to admit this, I would literally only email my list if I really wanted a sale from them, IEA launch.

Megan Yelaney: Mm-hmm. 

Ruby: So I would only email them like seven days before a launch to. Tee up, warm up, get them excited, tell them about the challenge. Tell them the challenge is closed. Tell them the wait list is open. Tell them the wait list is closed. You know what I mean? Classic. 

Megan Yelaney: Yeah. 

Ruby: And it was so yuck. Like I just hated email marketing because that's what I thought it was.

Ruby: And I've just scrapped. I pulled that out from the roots. I'm like, this is crapola. It's going. I hate it. I hate the way that emails are written these days. They're so awful. I see something and it's like, you know, um, you know, like last chance. Buy and then the alert symbol, you know, it's just like so off.

Ruby: Like, it's like I feel fearful, like reading some of these emails, like, oh my God. Nowadays I'm just writing to my list, like a journal and some, some of the, uh, emails that I write like you made this observation are two sentences. And I don't even say like, hi name. Sometimes like, it's just like, it's like a thought, like a text I'm sending to my best friend.

Megan Yelaney: Mm. 

Ruby: Like, oh my gosh, I just made, um, I made this decision today and I decided to jump on voice. I've got a voice memo. It's 30 minutes long. I've chucked it on the podcast. Have a listen, click here. 

Megan Yelaney: Yeah. I mean that's, I love it. It You just hit the nail on the head. It sound, it feels like a text. Yeah. I was like, what is it about her emails lately?

Megan Yelaney: And I'm like, I feel like, I'm like, did she email me this privately? Does she like, just email me Megan, her friend. But I obviously, I know it's not, but that's the vibe and I love that. That's so good for email when they feel that personalization. I love that. 

Ruby: Oh, a hundred percent and it's just really made a massive difference to my open rates.

Ruby: It's made a huge difference to my clickthroughs, and you know, whenever I do sell something, it's sort of mentioned in a way to say, guys, I've been crunching the, it's 10 o'clock at night, I can't sleep. I've been crunching the numbers. That has literally broken my mind because I've realized that a $17 product I sold 40 times.

Ruby: Last week is leading me to a $200,000 year of the $17 product. Click here, I've put it all together in a guide for you. Go and grab it. Like, honestly, I think you'll wanna see how this works, and those sorts of emails, they just work. And I'm no longer launching anything anyway. Everything's open, evergreen.

Ruby: So I don't have launch periods, you know, I mean, like if I'm, if I've got something new coming out, I'll just sort of be like, Hey, in a couple of days I've got a new self-study course. Just keep your eye out. And then the day that the course opens, I'm like, here's the course. 

Megan Yelaney: Mm-hmm. 

Ruby: So it's not like a heavy, full blown thing if a price rises happening.

Ruby: It's just part of my daily email guys. I'm thinking I'm gonna raise my prices. So if you want to jump in now, like, yeah. No pressure, but this is the last day that it's gonna be at this price. So like the other day I made a decision that I'm gonna can payment plans. I just don't want them in my business anymore.

Ruby: And I just wrote an email saying, Hey, like last, last few days to grab a payment plan, offer, I'm just scrapping them from my model because it's another thing that I just don't feel good about. And I just, I'm deciding to have clean energy. I want everyone's pay in full. And if you can't pay in full. You know, there's so much content out there that you can just grab.

Ruby: It's free, you'll love it. But honestly now, because my prices are so accessible, I don't need payment plans. So 

Megan Yelaney: I was gonna say there, it's very different now. So that makes sense. And I love, I love that. And you're like, like you said, you are. You have so much free content with your YouTube and your podcast and your emails, like the, the value you're giving.

Megan Yelaney: That's, that's where people will get that, you know, if they need to. And then when they're ready, they can save for the higher ticket. I love, love this. And again, it's like kind of what I said at the beginning, it's still, even though this is a drastically different strategy than you've done before, it's still so you like even talking to you now, I'm like.

Megan Yelaney: This is still the, the ruby that I know and love, like this is still you in your flow state. And I almost think it's like a very similar energy in a way, in the sense that when you were launching and when you were doing all that. It was just like, oh, boom, boom, boom. I created this thing. I put it out in a week, and I remember going, how did you create and launch something so fast, like in five seconds?

Megan Yelaney: And that's, you're still doing it. It's just different, a different, slightly different model, but it's still that same, yes, Ruby gets this download, she puts it out to the world itself, like that. You have this magic about you. I've always said that. And so it's that energy. It's just a different model. And so again, it's like.

Megan Yelaney: That's the, the, the single, the thing that stayed the same this whole time is like you being in your flow state. And that's, to me, that's like what I think of when I think of you. Yes. Now I think of. Low ticket sales, but I think of flow state when I think of you, honestly. 

Ruby: Oh my gosh, I love that. Yesterday I put out a post and um, I've got a new course that literally got downloaded.

Ruby: And when I say downloaded you guys, I mean, I get the idea, it's inspired. I write it all out. I. Put it all into an outline and then I'm just like, okay, it's go time. We've gotta go clear the calendar. There's not much to clear anymore because my calendar is so empty, but I'm just like, clear the haircut, you know, we've gotta do this instead.

Ruby: And um, I put it out on, in a carousel, it was like actually an internal memo that I'd sent to my team, which is my husband and my assistant. And I'm like, guys, you won't be able to reach me. I'm blocking out four hours. I'm gonna sit down and record this whole course top to tail and we'll have, we'll, we'll have an open cart by Friday and that was on Tuesday.

Ruby: So it turns around really fast in, in my world for sure, I can record a course in four hours and have it selling by Friday. 

Megan Yelaney: And I just think that's like, this is very back to like a, A lot of what I talk about here on the podcast and in general is when you are sharing from your unique genius what you are so great at.

Megan Yelaney: It does flow. It just comes out and you're not overthinking content. You're not overthinking like you. It just comes, you know? Absolutely. And I think you're such a beautiful example of like living in that zone of genius. Even when it changes, it doesn't mean the topic has to stay the same, but like you are living in that flow state and you're just, that's what you're so great at.

Megan Yelaney: So I just. Yes, I can talk to you about this forever. This is so fun and just so exciting. Like I just, I feel the energy in you. I feel the excitement in what you're doing. And I know we both had a rough year last year. It was, it was a tough go and to see us both, you know, as we started this off, like it just feels night and day right now.

Megan Yelaney: So if you're in a tough season, everyone. Ruby and I have been there and we are proof. You can turn it around, you can come out of it even stronger. 

Ruby: Guys, we were crying to each other on the calls. We were just, we were, we were selfy, selfy, sads. And we were just like, get through it. It's okay. 

Megan Yelaney: Business is so hard.

Megan Yelaney: I was like, I don't even know if I want this anymore. I mean, it's shut it all down. Oh, so dramatic. So we're, so, we we're, we're the drama. We like, we love the drama, but we don't, we, you know, we, we just create it ourselves. It's unnecessary. 

Ruby: I think what to pat ourselves on the back, I think what, yeah. Really sets so much of what we've done apart is mm-hmm.

Ruby: Like we'll have our moments and we'll be really sad and we'll lean on each other and other business besties, but we just get up and we get it going again. Yep. You know, I think that's like, have your cry. We can have moments where we just get to feel sorry for ourselves. 

Megan Yelaney: Yep. 

Ruby: And then what? Like, and then you've gotta ask yourself truly.

Ruby: Like, how badly do we want this? What is this offering us? What, what inspired us to do this in the first place? Come back to that. Yeah. This like, I don't wanna go back to a day job. You know? I wanna have time with the kids. I wanna have freedom in my life. This is an uncapped life that we get to choose.

Megan Yelaney: Yeah, 

Ruby: let's do it. And there's always a solution, you know? And I think I love that. Like Meg, your business this year. Your energy, your rebrand. I mean, it's a total 180. Yeah. From everything that we were discussing last year. And you are such a testament to your audience of like, Hey, let's just get it going again.

Ruby: You know, like, we can get up, wipe the tears away. It's okay. And these are just the moments that I think really helps us become not just stronger entrepreneurs, but just it's personal growth. Yeah. You know? And I just, oh 

Megan Yelaney: my gosh. Yeah. 

Ruby: I love, love seeing you. Really, truly just like I know, like it feels like you've just risen from the ashes.

Ruby: I know it sounds a little dramatic, but honestly like I know it feels like that though. Talked about. 

Megan Yelaney: Yeah. 

Ruby: Thank you. You had such a tough year with everything and then yeah, obviously, you know, with your dad and everything, like it's just so inspiring to see you just go, do you know what? Like, we are doing this, let's go.

Ruby: Yeah. It's like, 

Megan Yelaney: thank you. 

Ruby: Redefining era for you. 

Megan Yelaney: Oh my gosh. Thank you. I, I appreciate that. And it just, I mean, I think this episode's also a testament to having. Business besties and friends and people who get it because it's a lonely world out there. And like we said, that Mastermind was a thousand percent worth it because we met each other.

Megan Yelaney: And it's, it's just so important to, and it, it doesn't mean you have to talk every day. It doesn't mean you have to be in each other's world 24 7. We'll go months. And then I'm like, okay. Update me. What's going on? We need to 

Ruby: catch up. 

Megan Yelaney: You know, we're busy, we're doing our thing. But I think you hit the nail on the head.

Megan Yelaney: It's, and I'm glad we're being honest about this. 'cause I think people will see, oh, you've hit, you know, multiple seven figures in your business. You've got it made. We've had very dark moments. We've had times where you wanna, literally we're on the brink of throwing it all away. It, it's, it's not, I don't wanna say new levels, new devils.

Megan Yelaney: It never necessarily gets easier. You just get better at like rolling with the punches and bouncing back from it. Um, and like you said, I, I always look at like, what's the alternative? Like, I could have a hard day and it's still so much better than. The other life I would have to live. Honestly, that's why we're entrepreneurs and it's, it's pretty amazing.

Megan Yelaney: So, 

Ruby: yeah, I agree. 

Megan Yelaney: I 

Ruby: agree a hundred percent. 

Megan Yelaney: This is so beautiful. Okay, Ruby, where can everyone go to follow you to get one of your guides? Like share wherever you wanna send us. 

Ruby: Okay. Seeing as you're already here on the podcast, come on over to the Flow State Business podcast. I think you'll love, you know, the vibes, like it's exactly just like Meghan and I chatting.

Ruby: Yeah. And you'll also find Meghan's interview on mine. So yes, I'm on Meghan's. Meghan's on mine. So you'll definitely find Meghan's. And also, you know, come over to Instagram. I'm there every day. I'll, my, uh, handle is Ruby Lee. You'll see me there and you'll find all the relevant links all over the place. 

Megan Yelaney: I love even just how you did that.

Megan Yelaney: Look at that guys, take note. That was so great. You're like, you'll find it. You're gonna, you're gonna come 

Ruby: with, you'll find it. 

Megan Yelaney: I'm so curious. Now I'm like, I gotta go look. I gotta go look at the link. Great. Oh my gosh. Thank you Rubes. This is beautiful. We'll link all of that below your Instagram and the podcast.

Megan Yelaney: Of course. And if the episode's out, I'll link the, the one I'm on with you there as well. Um, but this was beautiful. I'm so glad we got to catch up and, um, yeah. We'll see you guys in the next one. Bye. See you guys.