10x Your Team with Cam & Otis
How can you unlock your team’s untapped potential? Learn how to maximize your team’s performance from leaders who have really done it. From veterans, researchers, and high-powered entrepreneurs to pro athletes and CEOs of multi-million-dollar companies. Cam and Otis go through each guest’s story to pull the leadership lessons that they learned along the way. This father-son business podcast takes the philosophy of lifelong learning and applies it to leadership to help you learn how to lead a high-performing team. Otis is a former Green Beret and currently coaches high-performing business owners and their leadership teams, helping them implement Green Beret leadership principles in their business to 10x their staff. Camden is an entrepreneur and coaches rugby at the developmental and collegiate levels, and he coaches college athletes through the transition to life after sports. With two different generational and professional perspectives, the father-son co-hosts mix old-school wisdom with new ideas, which creates a unique dialogue with the guests. This show is made for lifelong learners who want to solve problems and make an impact!
10x Your Team with Cam & Otis
Challenge, Camaraderie, and Healing Through Archery - Sam Westfall | 10x Your Team Ep. #472
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How do you turn a passion for bow hunting into a business that builds community and changes lives? In this episode, Cam and Otis sit down with Sam Westfall, an Army veteran and founder of Archery in Motion, who has created a unique space where veterans and civilians alike can experience the challenge, camaraderie, and healing that comes from the discipline of the bow.
"I break every one of those rules," Sam explains about traditional archery tournaments. Instead of rigid competition formats with scorecards and egos, he's built something different—fun shoots that challenge experienced archers while welcoming complete beginners. From steel targets to moving targets to shots beyond 40 yards, Sam's approach prioritizes the experience of archery over the formality of competition.
What makes this conversation particularly valuable is Sam's honest discussion about the entrepreneurial journey. From presenting at a Bunker Labs pitch night where he met Otis, to navigating the challenge of growing both the archery market and his slice of it, Sam shares practical insights about building a business around a lifestyle. Whether discussing the importance of eye placement in archery (and life), the cost of recovering arrows from steel targets, or the philosophy of "no scorecards, no egos," this episode offers lessons for anyone trying to turn their passion into sustainable business.
Whether you're a veteran transitioning to entrepreneurship, an outdoor enthusiast interested in archery, or a business owner trying to balance growth strategies, Sam's journey from competitive archer to community builder provides a roadmap for creating something meaningful that serves others while doing what you love.
More About Sam:
Sam Westfall is an Army veteran, entrepreneur, competitive archer, and veteran community builder who believes archery can change lives. With decades of experience in hunting and shooting sports, he works to create opportunities for veterans and civilians alike to find challenge, camaraderie, and healing through the discipline of the bow.
Chapter Times and Titles:
Introduction: The Real Deal, No AI Here [00:00 - 03:04]
Welcome and meet Sam Westfall
Army veteran, entrepreneur, and competitive archer
The authenticity check: proving it's really Sam
Setting up the archery conversation
"Eye Placement Is Everything" [03:04 - 12:21]
The importance of eye placement in archery
How focus and discipline translate from bow to life
The fundamentals that matter most
Why archery requires such precision
From Lifestyle to Business: The Archery in Motion Story [12:21 - 13:04]
How Sam converted bow hunting into entrepreneurship
Meeting Otis at Bunker Labs pitch night
The veterans into business program
Presenting Archery in Motion for the first time
"I Break Every One of Those Rules" [13:04 - 32:06]
Traditional archery tournament rules and restrictions
Why Sam went his own direction
Steel targets, moving targets, and challenging shots
Creating space for both beginners and experts
The philosophy: "Let them experience what archery should be—fun"
No Scorecards, No Egos [32:06 - 30:50]
The fun shoot approach vs. traditional competition
Building community without the pressure
Planning one true competition later in the year
Why most events focus on play, not performance
Growing the Slice vs. Growing the Pie [30:50 - 32:44]
Camden's question about growth philosophy
Getting more people into archery overall
Being the best option within the archery market
The mix of both strategies in Sam's approach
Welcoming brand new archers with low barriers to entry
The Cost of Missing Steel Targets [32:44 - 32:06]
Otis's Alaska archery certification story
Shooting at steel silhouettes with vital zones
Classmates spending extra to recover arrows
Th