The PROPERTY DOCTORS, Sydney Australia Novak Properties
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The PROPERTY DOCTORS, Sydney Australia Novak Properties
EP. 1449 VLOGGING YOURSELF FOR 5 YEARS... CRAZY OR COMMITTED?
Ever wondered what happens behind the curtain of a daily real estate vlog? Join us for an exclusive peek into the machinery that powers our morning broadcasts that have been running consistently for more than five years.
From humble beginnings with just a tripod and dining table, we've built an impressive media operation that includes a purpose-built $60,000+ "Green Room" studio complete with professional lighting on tracks, sound insulation, and hidden technology. But perhaps more fascinating is our mobile setup - a fully-equipped broadcasting station built into a car with custom window tinting, perfect lighting, and even silk backdrop curtains that allow us to broadcast from anywhere.
The technical aspects are just part of the story. Broadcasting daily at 7:45am across 14 different platforms has transformed our team's communication skills and created an unexpected business advantage. Clients who visit our office are intrigued by the visible studio, which naturally opens conversations about our media presence and commitment to staying at the forefront of industry communication. The content we create lives forever online, serving as a searchable resource that continues helping people with their real estate questions years after initial broadcast.
What started as an experiment has become an integral part of our business identity, reaching millions of viewers monthly and even serving as a source for mainstream media outlets. Whether you're interested in creating your own content or simply curious about what goes into making a daily broadcast happen, this behind-the-scenes look demonstrates the power of consistency and the unexpected rewards that come from showing up every single day.
okay, people do ask they're interested. Five years more, six years, there was there's what. 200 working days a week, every single day 745 live. We do real estate vlogs talking about current affairs. How do we do it?
Speaker 2:stay tuned, we're going to give you a behind the scenes I'm the ringleader but how you need to get local, on the ground insight. Every day, every working day, monday to Friday, 7.45 am, and it's live, it's not prerecorded. I'm sitting here in the studio, you're at home in the car, you're in the studio on the road and every morning, I've got a mobile studio we're going to show you through.
Speaker 1:Billy's got a stationary studio, a green room. He's going to show you through how it works, what we do. Um, bill, what did you think of it when you first like, when you first heard of it? You're like really every day. Well, you know, and I said, bill, come, we've got to do this with us as well. So you do Monday, tuesday, then we've got Josh that does Wednesday, then we've got Cleo that does Thursday and Michael Berger that does Friday. What did you think when I said, billy, you've got to come on two days a week.
Speaker 2:I saw it as the perfect opportunity for the Novak story to continue to develop with a new character, because I was not the original founding of the Morning Minutes. I inherited it as a big responsibility. When Michael Bergio stepped aside but has now come back, that was, that was the main thing for me. I thought what an awesome opportunity to get out there, share what we're doing every morning, um, speak with the community. But I didn't realize the thing that surprised me the most was how much it helped me, as the host, educate myself on the topic I was talking about and have a chat with with with friends, colleagues, industry, as guests as well yeah, amazing.
Speaker 1:Seriously amazing.
Speaker 2:Yeah, I love it. I love it. I'm up every morning, monday and Tuesday, and it's the two days of the week I'm on time to work, with no questions and you used to do it in your breakfast.
Speaker 1:You're eating your porridge in the morning. Okay, now we're going to take you behind the scenes. First of all, I do have to say, before we do, my original motivation of this was I was taught that stuff should be episodic and what we actually do is not only as a fixed time, it's on events that were top of mind for that day or that week. That would assist people. Interest rates going up, interest rates going down, um, you know we were doing this through covid, um. You know, and also what I actually found is that everyone that I brought on um consistently has has been very comfortable with that process. So what they've done is they've become comfortable with the camera, comfortable with talking to people. Now, when the camera's not there and you're comfortable with talking to people, you're comfortable with talking with people. So it actually took everyone to a new height, to a new level, um.
Speaker 1:And then there was the technology technology side of it where we had to work out, because what people don't know is not only is it a live show, but actually broadcasts out to about 14 channels. So it goes out, um, it goes out to tiktok, it goes out to linkedin, goes out to linkedin live. It goes out to facebook live. It doesn't just go to one channel. It goes to billy's channel, to my channel, to my business channel, to novak business channel, facebook. It goes to Instagram never um. It goes to Instagram um recorded. It goes to Instagram. Mark Novak recorded another two channels.
Speaker 1:So this thing it's, and if you look at it you go like that you know it lives there forever, right? So even five years later, the topic's still relevant. Uh, people are still, you know, looking, looking, how do I do? How do I do this, how to do that? And then when you look at each individual channel and you consolidate all of those views, you know it's millions per month. It's actually scary. And, billy, you're a witness, you can you go to a real estate conference in Queensland and people feel comfortable with you. It's really weird. It's like, you know, I even had a couple of people say to me I can't believe I met Billy. What a nice guy he's just like he's on. He's just like he is on the and it's like that they can identify you with you. It's the strangest thing. It's the strangest and vice versa.
Speaker 2:Like I get to, I get to um shout out people like luke maroney who are tuning in one of my favorites, one of the og podcast listeners and and uh stream yard viewers. So there's some really some really good, um you know, partnerships built on the back of it. So let's take you behind the scenes. Now, as mark said, I'm here in the fixed studio, the, the stationary one.
Speaker 1:It's a sixty thousand dollar investment from the business to bring this to you, um, it's and it started with a dining room table and a tripod, and then it just, and then it was like this crazy idea, we're going to build this room. And then it just, and then it was like this crazy idea, we're going to build this room. And then it just kept going and going and going and it was actually, um, to be honest, even more than 60. I feel stupid to tell you how much it really cost, but um, 60s, 60s, uh was, as was as much as I pushed it. Tell us more bill, okay. So in front of me, usually can we start outside just to give a bit of perspective, like, show us the front door of the office, and we're going to pull up that screen in a second. So we've got the front door of the office there, okay. So people walk up those three stairs the front door's closed at the moment. They walk up there. There's a bar.
Speaker 2:Correct, there's a bar behind me. This is our reception desk, so coffee machine. Four meter antipasto bar that you can see the fridges in the back. There's a correct me if I'm wrong six meter screen.
Speaker 1:Nine meter by three meter LED screen.
Speaker 2:She's a whopper so you can see the um yeah that whatever we've got on the show, whatever we've got on the screen on the date is, is just running. Um, yeah, this is. This is the reception. So you've got stools at the bar. You've got a little bit more comfy seating here for guests that are waiting on something, and then tucked around that corner.
Speaker 1:There you go right there, okay. So tucked around that corner was an open area. Let's open that screen up bill. So we built this room. It's called that, we call it the green room, but there's a screen there that we use for conferencing because there's a conference table in front of it, a steel table, and that little room is what? Three meters by two meters, three meters by one and a half yeah, so tv on the wall there.
Speaker 2:Yeah, this actually comes up. So it's dual purpose, because for the times that I've got a boardroom meeting going, I can sit with clients or show them something there, and then the other times I've got it as a panel insulating the green room so it's all grass inside there, ceiling floor wall yeah, grass, yeah.
Speaker 2:Now we've got four sets of lighting, two at the front which have spotlights to um, do the back here, yep, okay one above your head yep, yeah, big one, big one there, which really just does everything from back, and then your spotlights in the roof as well, um, which is really cool. Um, all the arms are on, um, adjustable up and down scissor lift as well the equivalent of that is close yeah so what's holding?
Speaker 1:what's holding all these is um these lights, they're all. They're all on tracks. There's like tracks on the on the ceiling and the. Those lights can slide up and down the tracks yeah, so there's a lever there and down, up, up down, and then there's power points in the ceiling yeah, yeah, power points up there there's also power um board here, because you can never have too much power.
Speaker 2:Yeah, um, we um only recently got aircon in here as well, so there's aircon up there.
Speaker 1:It was a little bit of a hot box before we did put a fan, but it didn't do a good enough job. So when we put the fan in, we were realizing, when you have the lights in the fan and then, um, after a year or two, it's like man, we're gonna do more, we're gonna put more fans or aircon yeah, now we've got a.
Speaker 2:Uh, I thought we had one of our special guests here at the door, but we don't. I'll go back. Um, we've got seating for two, because often we've got a guest either streaming in virtually or sitting next to us.
Speaker 1:So that's, that's pretty cool so white, green, green, because we've. We can put a background behind us when we're, of anything we want. So we can. Now you can cast onto green better than any other color in the world. So, believe it or not, red or any other color, no good.
Speaker 2:Green is perfect for virtual backgrounds yeah, now people ask you know, do you use a big fancy camera? That's actually an iphone and it's got um piece of tech called cam link which sort of works its way through a cord into the computer. So that is the camera and that allows us to do things remotely. So I can either stream in from my phone, as I'm doing right now, or that is the camera, streaming in generally 720p quality, um here and you're doing the same side.
Speaker 1:we used to have a five thousand dollar camera, but when they get old they need to be changed to a hell of a lot of money, and we found it was better to have that camera tech like an iPhone and just swap it out every year, and the camera was still worth something the year it was being sold. So it's been a much more efficient, crisper, cleaner way to run our daily vlogs.
Speaker 2:Yeah, Monitor's pretty stock standard. There's DJI mics so we can take the microphones out and actually hook up to that if you need it.
Speaker 1:Can you show us? One Yep can do so little fella turn it on, put on your lapels, stick it in front of you, whatever you want.
Speaker 2:Yeah, that's right. So it just sits something like that on the jacket. Everything's always powered.
Speaker 1:While you're touring, I might even make that screen on your side a bit bigger, Bill. Yeah can do, do, oh, that's you. Can you do you?
Speaker 2:uh, they aren't. No, we've only got the two of us, that's all right. Um, yeah, mouse track, pad keyboard and that's it. And that's all being held up by a big pole in the middle, taking all the weight like a dancing pole.
Speaker 1:What's the white chair doing in there?
Speaker 2:spectator's chair yeah, or or sit in, the sit in there nice and quiet and make some calls now and I'm gonna take.
Speaker 1:But another thing I wanted to mention was the reason why you can actually look into the room with that television was when we that table behind billy the steel table is where a lot of up is probably the busiest table in the office so clients will come in sit down have a coffee. Now when they see into the green room, they're like what's that for what? What? What are you doing there? And we're like, oh yeah, social media. We do media and it opened up dialogue with landlords, with tenants, with buyers, with sellers about social media. So people actually really enjoyed the topic and it was part of our sales process and part of our rentals process. So people saw that, like you guys treat yourself seriously when it comes to social media.
Speaker 2:Yeah, all right, now the final bit of the behind the scenes, and we will admit, this is only a week old. It's taken us six years to get to this part, but we have what we feel like made our biggest advancement with our. I'm now going in behind the scenes to show you what's behind the green room, and it's all in here, this little black box.
Speaker 1:It is a single door you walk into, which is actually a loo, and then in the wall is built in is there's a lot of the um, microphones, computer, all the messy stuff.
Speaker 2:Yeah, so we've got a mac Mac pc running all of this. Yeah, this cord here that's labelled phone cam. That's basically the iPhone turning into the camera.
Speaker 1:We've got the yeah four-metre-long cable going through metal four-metre-long cable. Yeah.
Speaker 2:Yeah, the monitor right there, Four-metre-long cable, four-metre-long cable.
Speaker 1:There's a big summer speaker in there we missed but yep, that's in there in the corner. That so you can.
Speaker 2:So you can hear the person that you're talking to yep a lot of a lot of the cabling is concealed in the, in the ceiling, um, and that's what keeps the green room quite clean. Um, it's all insulated, air-conditioned, it's pimped out and obviously got high speed internet in there as well, and that's it. That is like the behind the scenes that's the, that's the engine room of this uh operation. It's one half and um it just sits in there. You'd never know it unless you go looking for it. And um, that's it. Mark mark is loving it.
Speaker 1:There you go looking for it, and that's it. Mark is loving it.
Speaker 1:There you go. Please, you should have a go, man, she loves my technology. Man, yeah, there's the speaker up there. Yeah, up in the corner. You want to see my setup every day? Yeah, go, okay. So Lisa, yeah, go, okay. So Lisa knows it. Yeah, so I've got a car set up, so, basically, so I'm going to jump out and I'll start from the. I'll start. Actually, let me open up the window here we go, Okay, okay, so set up, so there's, can you see that? So there's a little tinted piece of of tint there, so I don't get any glare. I never drive, though everyone. Just so you know, just so I pull over and there's the.
Speaker 1:There's the um iphone monitor yep and then, and then there's a little. I'll pull this thing down here. Don't get any glare. And then in the back, in the back there's a curtain of the car, wow.
Speaker 2:Is that?
Speaker 1:silk, yeah, yeah, yeah, it's Queen's Queen of Queen's silk from China, 4,000 years old, wow. And then there's this little, it's like a, it's like a dry, a clothes hanger and it sits up in there like that, and then that that sits across. So so basically you just, you know, just looks a a bit crispy. You can't see any dodgy set up. And then there's a little blind here, nice, there's a little blind there, like so it all just blinds off, yeah. Then then, um, there's a hit my head, so there's a, there's your light, so you're bright, otherwise, if you turn it off, oh, we've lost you.
Speaker 2:Maybe you turned it off. Oh, there you go, gone black.
Speaker 1:Okay, so if you turn off that light you can't really see the real estate agent much.
Speaker 2:No, it's pretty dark, put it on a light. Yeah, see, oh, nice Okay.
Speaker 1:Yeah, stunning. And then there's an iPhone. Yeah, I'll put this back like this. So you've got like an iPhone and that's mounted. It's mounted on a suction cap on the windscreen, right, and it just goes like that. And then there's your camera. So that's my camera and that's my mic. But what people don't realise is cars have excellent insulation, so you know, because they're soundproof from the road, so they're naturally like a really good quiet environment to have a chat in. Yeah, and that's it.
Speaker 2:With all that's it, with all the tech, uh, with all the streaming services. It allows us to get out to people a little bit easier, but the labor does not change and this is the glamorous part. Um, I actually I actually stayed here overnight just in preparation for this morning's episode. Not really stayed here overnight, just in preparation for this morning's episode, not really, but there has been a few episodes done on a few hours sleep.
Speaker 1:I'll tell you that. Well, yeah, you know, doing it every day, um for five years like this is um, it's been, yeah, it's been scary. It's there you go. We are committed to the cause, though.
Speaker 2:We are your local real estate reporter To real estate.
Speaker 1:I mean it's a real estate and I've got to tell you the amount of times we'll be contacted by mainstream media. Yesterday I was talking to Yahoo News off the back of what we do. They're like hey, we're watching this, can you give us some more information? So that information that we've actually been putting out is often fed out to mainstream media as well. It's pretty incredible. But, like I think the main thing is, even if you just Google that information, you've got that handy for whatever you want. You know first-time buyer stuff, repairs, maintenance, tax time for a landlord, like we come up because we're very searchable and it helps people.
Speaker 2:Yep, and that's the nice thing it's, it's the team. Jonathan creek said it best. It's like a story and with chapters, new characters are introduced and you get to follow people's. You know time in the business. So there you go, love it yeah tomorrow, you can stream in and find out what the agents are doing on a Saturday and what they have for breakfast. Definitely, definitely. There you go.
Speaker 1:All right, everyone have a good day. I hope you enjoyed this raw content today.
Speaker 2:See you later.
Speaker 1:Have a beautiful Friday, see you. Thank you.