Solutions for Customers - The Sales Engineering & Customer Success Podcast

Buzzword soup - Digital Transformation & Cloud ingredients

October 05, 2019 Gary Sloper Season 1 Episode 4
Solutions for Customers - The Sales Engineering & Customer Success Podcast
Buzzword soup - Digital Transformation & Cloud ingredients
Show Notes

Buzzwords.  They exist all over Tech and quite often are overused in the industry by more and more people including Solution Architects and CSMs.  However, the use of buzzwords is not worded out of malice but more by convenience.  This episode was requested by the audience who asked/suggested we discuss not using buzzwords as much as possible replacing well thought out responses. Why?  CIOs and other tech decision-makers are product fatigued and will cast aside your solution if they hear nothing but tech word buzz talk.  The amount of presentations they see & hear which contain buzzwords has become staggering.  

We take a look at a few articles in the market a narrow into some independent research.  For example, a Buzzword Soup scenario could look like this:  

We are a CLOUD based solution that enables you to effectively embrace DIGITAL TRANSFORMATION providing you our INDUSTRY LEADING AGILE platform which DISRUPTS traditional AI & BIG DATA competition.  Wow, that was a mouthful of buzzwords and I still don’t know what we are selling..ha!

 

Top 10 Hated Tech Buzzwords - Megan Headly

https://www.trustradius.com/buyer-blog/top-10-hated-tech-buzzwords-2019

Tech Buzzwords – GroWire Team

https://www.growwire.com/tech-buzzwords

About the Host, Gary Sloper
For 20 Years, Gary Sloper has led high-performing Tech Sales Engineering and Customer Solutions teams Globally.  Growing up as a programmer and eventually a Sales Engineer, he explores the scrappy environments people in these roles face and the fun they have.  After years of being nudged by his colleagues in the Ecosystem to come speak to the masses about the inner workings of supporting customers in fast-moving Tech, it's now here for all to listen and interact.  Please join future topics!

Connect, chat and interact with Gary on Linkedin:  https://www.linkedin.com/in/gsloper/ or email: [email protected]