The Needle Movement Podcast

2022 Marketing Trends and Predictions

January 18, 2022 Stephen Carl
2022 Marketing Trends and Predictions
The Needle Movement Podcast
More Info
The Needle Movement Podcast
2022 Marketing Trends and Predictions
Jan 18, 2022
Stephen Carl

Our 2022 annual trends and predictions show is here! For the new year, we'll discuss on the state of eCommerce, financial markets and three new trends that are emerging: the importance of owned media, eCommerce gamification and how individuals and businesses can navigate the Metaverse.


Tune in to this episode and learn the new trends of the year. 


Highlights:

[02:16]Trend# 1: Marketing is a Flywheel not a Funnel

[05:59]The Difference Between Owned Media and Paid Media

[07:20]How brands can optimize email marketing

[12:15]Trend# 2: Make Shopping Fun

[14:26]How do product quizzes work?

[16:21]Trend# 3: Metaverse

[17:38]What the Internet tells us about where the Metaverse is headed

[21:03]The State of Financial and Crypto Markets for the year 2022

[24:01]How does a brand benefit from the Metaverse trend?

[26:50]Accepting crypto at eCommerce store checkout.

[30:58]What brands can do with NFTs in 2022



Image Credit: Photo by Willem Chan on Unsplash



Links:


Examples of eCommerce Shopping Quiz Examples


The Marketing Funnel vs the Marketing Flywheel


Accepting Digital Currencies on an eCommerce website








People Mentioned:


Ted Koppel


Damien Hirst


Shepard Fairey



Show Notes

Our 2022 annual trends and predictions show is here! For the new year, we'll discuss on the state of eCommerce, financial markets and three new trends that are emerging: the importance of owned media, eCommerce gamification and how individuals and businesses can navigate the Metaverse.


Tune in to this episode and learn the new trends of the year. 


Highlights:

[02:16]Trend# 1: Marketing is a Flywheel not a Funnel

[05:59]The Difference Between Owned Media and Paid Media

[07:20]How brands can optimize email marketing

[12:15]Trend# 2: Make Shopping Fun

[14:26]How do product quizzes work?

[16:21]Trend# 3: Metaverse

[17:38]What the Internet tells us about where the Metaverse is headed

[21:03]The State of Financial and Crypto Markets for the year 2022

[24:01]How does a brand benefit from the Metaverse trend?

[26:50]Accepting crypto at eCommerce store checkout.

[30:58]What brands can do with NFTs in 2022



Image Credit: Photo by Willem Chan on Unsplash



Links:


Examples of eCommerce Shopping Quiz Examples


The Marketing Funnel vs the Marketing Flywheel


Accepting Digital Currencies on an eCommerce website








People Mentioned:


Ted Koppel


Damien Hirst


Shepard Fairey