The Needle Movement Podcast
Unfiltered commentary on eCommerce, digital marketing and emerging trends like conversational marketing and sustainability. Stephen Carl and his guests dive into growth strategies, best practices and tools that move the needle. Enjoyed by retail brand owners, go-getters with Shopify stores and other entrepreneurs.
Episodes
64 episodes
Building the Perfect Welcome Series With Jeff Luscynski
Get ready for an immersive podcast episode that's all about cracking the code of email marketing. Our special guest, Jeff Luscynski from Convert Factor - an email marketing agency – is here to join us. In this episode, Jeff ...
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41:30
How to Double Your Sales with Chase Clymer
Chase Clymer is the Co-founder of Electric Eye, an agency that increases sales for eCommerce brands. Chase is also the host of
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45:43
How Noah Learner Tripled His Income with SEO
SEO expert Noah Learner joins us for a lively discussion on how SEO can work for anyone while introducing a powerful new tool, Branch Explorer.Noah is the VP of Product at Two Octobers and has recently spoken at large marketing conferen...
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47:27
2023: Education, Copywriting, Email, New Blood.
It’s our first episode of the new year. Our #1 goal for 2023 is to make growth stress-free. No more late night freak-outs or tense meetings about hitting revenue numbers. We’ll review four initiatives that set you u...
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28:46
7 New Klaviyo Features Email Marketers Should Know About
Klaviyo, the most popular eCommerce email platform for Shopify stores, recently made a slew of product upgrades and a lot in eCommerce marketers are wondering – ‘What the heck am I going to do with all these new features?”Be sur...
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25:04
Lesser-Known Secrets to Black Friday/Cyber Monday Success
An in-depth show covering the less-discussed aspects of Black Friday / Cyber Monday email and sms strategy for eCommerce brands. Stephen will discuss the two things to do before the prime holiday season hits and walk through the entire holiday ...
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38:16
Success is not a place, it's a mode – Mental Health with Mike Rosen
It's the second appearance of Mike Rosen on the Needle Movement podcast. He's become our resident mental health expert (not officially, but sorta true).Mike and Stephen have an in-depth conversation about success and how to stay sane thr...
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40:35
Getting the PR that You Deserve with Stephen Karaolis
In any business, good PR is always an edge. How can you establish high media exposure for your company?In today’s episode of the Needle Movement Podcast, we are joined by Stephen Karaolis, Founder and CEO of Pear the Agency– a PR agency ...
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38:41
NFTs from an Artist's Perspective with Jesse Williams of Bushido Royale
“I'm not in this for the money, I'm in this for building community for having fun and being able to tell stories. ” -Jesse WilliamsIn today’s episode of The Needle Movement Podcast, we are joined by Jesse Williams. He i...
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25:06
How to Build a Research Framework (that can be applied to anything)
Research can makes so much difference in our outcomes. Today, we walk through how to build a research framework. Due diligence is an undervalued art and a science. Done well, it’s simpler to select ideal partners and avoid bad ones. ...
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29:22
The Brand Scaling Framework with Chase Clymer
eCommerce expert Chase Clymer shares his playbook: The Brand Scaling Framework which has helped his agency's brands grow from $1 million to $10 million in revenue. If you haven't seen Chase before on his podcast Honest eCommerce or as a speaker...
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34:25
2022 Marketing Trends and Predictions
Our 2022 annual trends and predictions show is here! For the new year, we'll discuss on the state of eCommerce, financial markets and three new trends that are emerging: the importance of owned media, eCommerce gamification and how individuals ...
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33:53
FOMO: Modern Marketing’s Secret Weapon
In this episode, we focus on one of modern marketing’s most hidden tactics: FOMO (The Fear of Missing Out). FOMO appears everywhere: in shopping, NFTs, investing, choosing which TV show to know, you name it. It crosses through everything ...
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24:42
What I've Learned from 9 Months of NFT Trading
NFT is in a good spot right now because it's a ten-billion-dollar market that began from nothing earlier this year. It's enormous enough that we know it's here to stay, but it's also small enough that those who learn about it first have a strat...
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28:16
The Power of Gratitude: Celebrating our 50th Episode!
With our 50th episode celebration, the topic is only fitting: gratitude. How being thankful is great for business and other parts of your life too. During this episode, Stephen walks through four tips to walk away with that allow people to play...
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22:18
Metaverse: The Value Proposition
The term "metaverse" is becoming practically unavoidable, especially among those who are into pop culture, technology, shopping and gaming. Find out more about metaverse and why it has become popular and what are the reasons behind its...
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19:58
Win or Learn: An Interview with Swag.com CEO, Jeremy Parker
To succeed in this commercial environment full of prospective competitors, you must stand out with your own plan and abilities that involve knowing your customer’s ultimate need.In this episode, Jeremy Parker, CEO, and Co-Founder of
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42:39
The Metaverse: Deep Learning with Tech Futurist Cathy Hackl
Metaverse is a massive transformative trend that corresponds to the breath of massive internet adaptation in the late 1990s decade, and some of the components of the metaverse are web3.0, selling digital goods in the same way that physical good...
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24:08
Metaverse 101: A primer on the next mega trend
Many have heard the term "Metaverse" but are uncertain where to begin. Passing fad or lasting trend, what's it going to be? During this solo episode, Stephen will walk through popular use cases of the Metaverse – ranging from NFTs to Web 3.0 to...
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52:00
The Future Direction of Shopify with Rick Watson
Did you know Spring is Shopify season? It's when CEO Tobi Lutke & company typically announce a stream of new features in sync with its annual conference, Shopify Unite in May. Special guest Rick Watson will guide us through a discussion on ...
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38:16
How to Turn Videos and Longform Content into Social Media Gold with Kate Bradley Chernis
Creating social media content can be a huge time-suck and often, takes up the valuable bandwidth of marketing teams. Join us with special guest Kate Bradley Chernis for an innovative fix. She is the CEO and co-founder of Lately AI, a social med...
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44:45
(It's Big!) NBA Top Shot and the Digital Collectibles Revolution
2021 is barely three months old and there's already a huge winner in eCommerce: the NBA. In October, they launched NBA Top Shot, a digital sports memorabilia platform that is already on pace to make over $1 billion this year – all done with lit...
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42:40
Next-Level Video Strategies with PJ Taei
A funny thing happened in between the taping of this episode a few weeks ago and its release: the company started trending on Google! Special guest PJ Taei of UScreen joins us to talk shop about video monetization and how brands can market thei...
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25:57
How Two Brooklyn Sisters Rocked the Accessories World
Community and partnerships are more critical than ever these days – but often, these terms become buzzwords without a manual. See how they're done from two experts - Chioma and Uchenna Ngwudo, the founders of Cee Cee's Closet NYC, who've develo...
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45:57
A B!tch Session on the Agency/Client Relationship
It's time for a b!tch session! These days, most of us work with consultants or agencies to achieve our goals. we're either on the client side or the agency side. We can have all the tools but it's the team that handles the execution. And often,...
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45:30