The Needle Movement Podcast

Unfiltered commentary on eCommerce, digital marketing and emerging trends like conversational marketing and sustainability. Stephen Carl and his guests dive into growth strategies, best practices and tools that move the needle. Enjoyed by retail brand owners, go-getters with Shopify stores and other entrepreneurs.

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The Needle Movement Podcast

The Brand Scaling Framework with Chase Clymer

March 07, 2022 • Stephen Carl

eCommerce expert Chase Clymer shares his playbook: The Brand Scaling Framework which has helped his agency's brands grow from $1 million to $10 million in revenue. If you haven't seen Chase before on his podcast Honest eCommerce or as a speaker on a Shopify Town Hall, he's a gigabrain that's definitely worth a follow.

Stephen and Chase walk through a bunch of real-life scenarios to illustrate new tactics and the shortlist of items of what brands must hyper-focus on. A can't miss episode that you'll definitely walk away from with new knowledge.

What are you waiting for? Tune in now!

Highlights:

[06:09]How to Determine Product-Market Fit in Your Industry

[09:21]The 3 KPIs a Business Should Worry About

[11:20]Conversion Rate: What It Means for Your Business

[17:07]Ideal Customers versus Mass Market

[18:37]How to handle business navigation

[20:12]How to get higher average order

[24:33]Ways to increase your website traffic

[29:48]How to stay on track with the framework?

Links:

Website:Honest Ecommerce