2023: Education, Copywriting, Email, New Blood. Artwork

The Needle Movement Podcast

Unfiltered commentary on eCommerce, digital marketing and emerging trends like conversational marketing and sustainability. Stephen Carl and his guests dive into growth strategies, best practices and tools that move the needle. Enjoyed by retail brand owners, go-getters with Shopify stores and other entrepreneurs.

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The Needle Movement Podcast

2023: Education, Copywriting, Email, New Blood.

January 03, 2023 • Stephen Carl

It’s our first episode of the new year. Our #1 goal for 2023 is to make growth stress-free. No more late night freak-outs or tense meetings about hitting revenue numbers.

We’ll review four initiatives that set you up for success: Education, Copywriting, Email Marketing and Customer Acquisition. They all work together to give savvy brands an enormous edge. We’ll cover how education sets you up for elite performance, why copywriting is the secret sauce to better results and how to balance getting new audiences in with keeping your current customers on cloud nine. Also included, is a 3-step email marketing action plan on what to prioritize – Hint: it’s the items that we’ve seen from our clients drive revenue the most.

Image credit: Photo by Hadija Saidi on Unsplash

Highlights:

(02:40) Education in Digital Marketing and Ecommerce

(04:19) Why marketers need to be open to education

(07:36) How to get better at email marketing

(10:22) Demystifying copywriting and why it’s the secret sauce to improve performance.

(15:53) ChatGPT and AI-writing assistants

(17:17) The Power of Email Marketing

(18:43) 3 initiatives that will move the needle on email marketing. Which ones to prioritize?

(24:27) What’s the right amount of customer acquisition?

Links mentioned + guest website, and social accounts links and handle:

Klaviyo Academy