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The Needle Movement Podcast

Unfiltered commentary on eCommerce, digital marketing and emerging trends like conversational marketing and sustainability. Stephen Carl and his guests dive into growth strategies, best practices and tools that move the needle. Enjoyed by retail brand owners, go-getters with Shopify stores and other entrepreneurs.

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The Needle Movement Podcast

2022 Marketing Trends and Predictions

January 18, 2022 • Stephen Carl

Our 2022 annual trends and predictions show is here! For the new year, we'll discuss on the state of eCommerce, financial markets and three new trends that are emerging: the importance of owned media, eCommerce gamification and how individuals and businesses can navigate the Metaverse.

Tune in to this episode and learn the new trends of the year.

Highlights:

[02:16]Trend# 1: Marketing is a Flywheel not a Funnel

[05:59]The Difference Between Owned Media and Paid Media

[07:20]How brands can optimize email marketing

[12:15]Trend# 2: Make Shopping Fun

[14:26]How do product quizzes work?

[16:21]Trend# 3: Metaverse

[17:38]What the Internet tells us about where the Metaverse is headed

[21:03]The State of Financial and Crypto Markets for the year 2022

[24:01]How does a brand benefit from the Metaverse trend?

[26:50]Accepting crypto at eCommerce store checkout.