
On Top of PR with Jason Mudd
On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of PR to build a strong brand and great reputation. Each episode features guests to discuss PR and marketing topics, tips, and trends. We want to help every active and aspiring communication professional stay on top of PR.
It is one of the top 5% most popular podcast shows globally, according to Listen Notes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts.
We've featured guests from Disney, Wells Fargo, Tyson Foods, Mall of America, Priceline, Southwest Airlines, and more.
About Jason Mudd
Jason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.
On Top of PR with Jason Mudd
Crisis communications insurance with Bob Dietzel, co-founder at KMRD Partners
Our episode guest is Bob Dietzel, co-founder at KMRD Partners. He has a Master of Business as well as an associate in risk management and certified insurance counselor designations.
Five things you’ll learn from this episode:
- What corporate crisis insurance does
- How to know insurance covers your crisis management
- Which in-house employee to speak to in order to learn more about the crisis insurance plan
- Who to speak to at the insurance company to understand your insurance plan
- Why it's important to have crisis insurance
Quotables
- “Research shows that for every dollar you spend on crisis planning, you'll save $7 during a crisis.” — @JasonMudd9
- “It doesn't cost anything to start building a relationship other than your time.” — @JasonMudd9
- “From an insurance perspective, it's important to understand that ‘reputation’ is a broad term and it's not insured.” — @BobDietzel
If you enjoyed this episode, would you please share it with others and leave us a review?
About Bob Dietzel
Bob co-founded KMRD Partners in 2005. KMRD is a risk and human capital solutions firm where he serves as his clients’ outsourced risk manager and insurance broker. Bob has his Master in Business as well as associate in risk management and certified insurance counselor designations.
Guest’s contact info and resources:
Additional Resources:
Additional Axia Resources:
Episode recorded: June 6, 2022
Sponsored by:
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
About your host, Jason Mudd
On Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies.
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.