On Top of PR with Jason Mudd
On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of PR to build a strong brand and great reputation. Each episode features guests to discuss PR and marketing topics, tips, and trends. We want to help every active and aspiring communication professional stay on top of PR.
It is one of the top 5% most popular podcast shows globally, according to Listen Notes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts.
We've featured guests from Disney, Wells Fargo, Tyson Foods, Mall of America, Priceline, Southwest Airlines, and more.
About Jason Mudd
Jason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.
Episodes
145 episodes
Understanding the creator economy with Penn State’s Bill Zimmerman
In this episode, Bill Zimmerman joins host Jason Mudd to discuss how the creator economy is transforming public relations and marketing strategy.Tune in to learn more!Our Guest:Our episode guest is Bill Zi...
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Episode 145
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41:59
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What you should know about earning media coverage
In this solocast episode, On Top of PR host Jason Mudd discusses what every company must know about media relations before hiring a public relations firm. Tune in to learn more! Five things you’ll learn fro...
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Episode 144
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20:54
Getting more media coverage by making journalists’ lives easier: Insights from Muck Rack’s Linda Zebian
In this episode, Linda Zebian joins host Jason Mudd to discuss the challenges journalists face in maintaining work-life balance and how PR professionals can better support them. She shares industry insights from Muck Rack, explores newsroom pre...
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Episode 143
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59:23
Navigating PR and communications hiring: Expert advice from Brooke Kruger
In this episode, Brooke Kruger joins On Top of PR host Jason Mudd to discuss the latest hiring trends in PR and communications, the importance of networking, and strategies for standing out in today’s competitive job market. Whether you’re a jo...
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Episode 142
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33:30
Maximizing Agency Partnership with Mark Riggs
In this episode, Mark Riggs joins On Top of PR host Jason Mudd to discuss how brands can build stronger relationships with their PR agencies, set clear expectations, and maximize their agency partnershipsTune in to learn more!
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Episode 141
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45:08
20 reasons your company's social media sucks — and how to fix it
In this solocast episode, On Top of PR host Jason Mudd discusses how the top 20 mistakes companies make with social media and how to fix themTune in to learn more!Five things you’ll learn from this episode:
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Episode 140
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27:26
Leveraging data analytics for organic social media growth
In this episode, Nicole Scarbrough joins host Jason Mudd to discuss data analytics for social media growthTune in to learn more!Our guest:Our episode guest is Nicole Scarbrough, a social media analyst at D...
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Episode 139
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37:12
Navigating Professional Growth in Social Media Marketing with Jennifer Radke, National Institute for Social Media
In this episode, Jennifer Radke joins On Top of PR host Jason Mudd to discuss the evolving landscape of social media marketing careers, professional certification benefits, and strategies for combating burnout in the industry. Tune in to learn ...
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Episode 138
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38:08
The power of AI in communications: Basic applications to strategic implementation
In this episode, Shel Holtz joins On Top of PR host Jason Mudd to discuss AI in corporate communications.Tune in to learn more!Our Guest:Shel Holtz leads communications innovation at Webcor, a premier commercia...
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Episode 137
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33:16
From marketing to CEO, an accountant’s journey to becoming an invaluable employee
In this episode, Tyra Tutor joins host Jason Mudd to discuss career longevity, leadership tips, marketing strategies, and remote work trends. Tune in to learn more!Our Guest:Our episode’s special guest i...
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Episode 136
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44:34
Pitching to podcasts
In this solocast episode, On Top of PR host Jason Mudd responds to a fan letter about tips for pitching to podcasts. Tune in to learn more!Five things you’ll learn from this episode:1. Do your research — kno...
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Episode 135
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18:00
How Del Monte Foods embraces Gen Z while honoring tradition in PR campaigns
In this episode, Bibie Wu joins On Top of PR host Jason Mudd to discuss how Del Monte Foods balances innovation and tradition in its PR strategies.Tune in to learn more!Our Guest:Our episode guest...
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Episode 134
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31:51
Legendary journalist Mort Crim on media evolution, authenticity, and truth
In this episode, Mort Crim joins On Top of PR host Jason Mudd to discuss his career highlights, truth in journalism, and his newest memoir, “Anchored: A Journalist’s Search for Truth.Tune in to learn more!Our...
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Episode 133
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37:51
How an insurance carrier manages crisis communications
Disclaimer: We edited portions of this recording from its originally aired version at Citizens Property Insurance Corporation's request.In this episode, Doug Filaroski joins host Jason Mudd to discuss how a property insurance com...
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Episode 132
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35:58
The important role of internal communications
Our Guest:Linda Beltran is vice president of corporate communications at Holiday Inn Club Vacations, a leading vacation ownership company with more than 30 resorts across the U.S. She oversees a team of communications professional...
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Episode 131
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38:14
How to improve your media pitches
In this solocast episode, host Jason Mudd discusses how to improve your media pitches and craft news releases journalists will notice.Tune in to learn more!Five things you’ll learn from this episode:1....
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Episode 130
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45:16
Best practices for producing PR events
In this episode, Alfredo Garcia joins On Top of PR host Jason Mudd to discuss best practices for producing PR events. Tune in to learn more!Our guest:Our episode guest is Alfredo Garcia, vice preside...
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Episode 129
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36:57
Media relations best practices
In this episode, Axia’s David Triana joins host Jason Mudd to discuss key strategies for nurturing mutually beneficial media relationships that make a lasting impact. Tune in to learn more!Our Guest:David T...
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Episode 128
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51:04
Data-driven storytelling on social media
In this episode, Kate Meyers Emery, Ph.D., joins On Top of PR host Jason Mudd to discuss ways organizations can use data-centric storytelling on social media to raise awareness and engagement. Tune in to learn more!
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Episode 127
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44:58
The integral role of communications professionals to business success
Leslie Cafferty, chief communications officer of Booking Holdings Inc., the world's largest global travel company, joins On Top of PR host Jason Mudd to discuss the pivotal role of communications professionals in business success and growth.&nb...
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Episode 126
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46:36
What journalists want from your media pitch
Crafting winning media pitches, learning the elements needed to stand out and secure coverage. Five things you’ll learn from this episode:What doesn’t help your pitchesFollowing up — NOGASUse ...
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Episode 125
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43:39
How AI is transforming strategic communications
AI strategist Kathleen Perley shares top recommended AI tools and how to optimize them for business communications strategies. Our guestOur episode guest is Kathleen Perley, professor of AI at Rice University’s Jone...
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Episode 124
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44:41
Why your social media isn’t working with Holly Bishop
In this episode, Holly Bishop joins On Top of PR host Jason Mudd to discuss why your company's social media isn’t working.Tune in to learn more!Guest:Holly is a seasoned social media and marketing professional with...
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Episode 123
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37:13
Lessons learned from navigating national crises with Linda Rutherford, Southwest Airlines
In this episode, Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises.Guest:...
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Episode 122
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46:13
3 Ways Franchisors Can Use PR to Grow Their Company with John Hewitt of Loyalty Brands PR
In this episode, John Hewitt joins On Top of PR host Jason Mudd to discuss three ways franchisors can use PR to grow their company. Guest:John Hewitt is a renowned entrepreneur who has made a significant impact in t...
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Episode 121
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51:15
