On Top of PR with Jason Mudd
On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of PR to build a strong brand and great reputation. Each episode features guests to discuss PR and marketing topics, tips, and trends. We want to help every active and aspiring communication professional stay on top of PR.
It is one of the top 3% most popular podcast shows globally, according to Listen Notes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts.
We've featured guests from Disney, Wells Fargo, Tyson Foods, Mall of America, Priceline, Southwest Airlines, and more.
About Jason Mudd
Jason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.
Episodes
157 episodes
Corporate Gifting Done Right with The Expressory’s CEO Jamie Shibley
In this episode, Jamie Shibley, CEO of The Expressory joins host Jason Mudd to discuss how to strengthen relationships through thoughtful, strategic corporate gifting.Tune in to learn more!Meet Our Guest:O...
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Episode 157
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40:49
Leveraging market insights to shape PR strategy with Habitat for Humanity’s Amy Dunham
Our Guest:Our episode guest is Amy Dunham, chief communications officer at Habitat for Humanity International. Overseeing the organization’s global brand, marketing, and communications strategy, she helps reach audiences across al...
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Episode 156
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29:42
96% of AI citations come from PR content
In this solocast episode, On Top of PR host Jason Mudd discusses why 96% of AI citations come from PR content and how brands can lead with media relations in the age of AI.Tune in to learn more!Five things you’ll lea...
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Episode 155
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16:26
Rethinking press releases with the rise of AI
In this episode, Serena Ehrlich joins On Top of PR host Jason Mudd to discuss how AI-powered search engines take data from press releases, and how they decide on what to show their users.Tune in to learn more!Our Gue...
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Episode 154
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36:11
How earned media is fueling PR’s resurgence in the generative AI search era
In this episode of On Top of PR with Jason Mudd, we welcome Matt Dzugan, senior director of data at Muck Rack, to unpack the findings from Muck Rack’s new report, “What Is AI Reading?” Together, they explore how generative AI platforms like Cha...
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Episode 153
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55:12
Networking Without an Agenda: The Key to Career Longevity
Daniel Mendez of Collective Measures shares how the importance of early and active networking.Tune in to learn more!Our Guest:Our episode guest is Collective Measures’ Daniel Mendez, vice president of earn...
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Episode 152
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36:20
Managing stress in public relations with Integrated Leadership Systems’ M.J. Clark
In this episode, M.J. Clark joins host Jason Mudd to discuss how PR pros can manage stress and thrive under pressure by adopting better leadership practices.Tune in to learn more!Our Guest:Our episode guest is M....
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Episode 151
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38:57
The dirty truth about ‘guaranteed media coverage’
In this solocast episode, On Top of PR host Jason Mudd discusses why “guaranteed media” isn’t earned and how to protect yourself from misleading PR firms.Tune in to learn more!Five things you’ll learn from this episo...
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Episode 150
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25:44
The evolution of remote work with HireMyMom’s Lesley Pyle
In this episode, HireMyMom’s Lesley Pyle joins On Top of PR host Jason Mudd to discuss how remote work is transforming the modern workforceTune in to learn more!Our Guest:Our episode guest is HireMyMom’s L...
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Episode 149
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26:22
Media intelligence and PR measurement with Meltwater’s Chris Hackney
In this episode, Chris Hackney joins On Top of PR host Jason Mudd to learn how to track, interpret, and leverage media coverage.Tune in to learn more!Our Guest:Our episode guest is Chris Hackney, chief pro...
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Episode 148
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32:59
AI storytelling and PR strategy with Egnyte’s Jessica Pantages
In this episode, Jessica Pantages joins host Jason Mudd to explore how AI is reshaping storytelling and public relationsTune in to learn more!Our Guest:Our episode guest is Jessica Pantages, Egnyte’s chief communicat...
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Episode 147
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32:57
Making your media pitches stand out with Qwoted
In this episode, Vannyda Thach joins host Jason Mudd to discuss expert strategies for media pitching and journalist relationshipsTune in to learn more!Our Guest:Vannyda Thach is the Head of Media Success at Qwote...
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Episode 146
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48:45
What you should know about earning media coverage
In this solocast episode, On Top of PR host Jason Mudd discusses what every company must know about media relations before hiring a public relations firm. Tune in to learn more! Five things you’ll learn fro...
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Episode 145
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20:54
Understanding the creator economy with Penn State’s Bill Zimmerman
In this episode, Bill Zimmerman joins host Jason Mudd to discuss how the creator economy is transforming public relations and marketing strategy.Tune in to learn more!Our Guest:Our episode guest is Bill Zi...
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Episode 144
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41:59
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Getting more media coverage by making journalists’ lives easier: Insights from Muck Rack’s Linda Zebian
In this episode, Linda Zebian joins host Jason Mudd to discuss the challenges journalists face in maintaining work-life balance and how PR professionals can better support them. She shares industry insights from Muck Rack, explores newsroom pre...
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Episode 143
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59:23
Navigating PR and communications hiring: Expert advice from Brooke Kruger
In this episode, Brooke Kruger joins On Top of PR host Jason Mudd to discuss the latest hiring trends in PR and communications, the importance of networking, and strategies for standing out in today’s competitive job market. Whether you’re a jo...
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Episode 142
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33:30
Maximizing Agency Partnership with Mark Riggs
In this episode, Mark Riggs joins On Top of PR host Jason Mudd to discuss how brands can build stronger relationships with their PR agencies, set clear expectations, and maximize their agency partnershipsTune in to learn more!
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Episode 141
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45:08
20 reasons your company's social media sucks — and how to fix it
In this solocast episode, On Top of PR host Jason Mudd discusses how the top 20 mistakes companies make with social media and how to fix themTune in to learn more!Five things you’ll learn from this episode:
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Episode 140
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27:26
Leveraging data analytics for organic social media growth
In this episode, Nicole Scarbrough joins host Jason Mudd to discuss data analytics for social media growthTune in to learn more!Our guest:Our episode guest is Nicole Scarbrough, a social media analyst at D...
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Episode 139
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37:12
Navigating Professional Growth in Social Media Marketing with Jennifer Radke, National Institute for Social Media
In this episode, Jennifer Radke joins On Top of PR host Jason Mudd to discuss the evolving landscape of social media marketing careers, professional certification benefits, and strategies for combating burnout in the industry. Tune in to learn ...
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Episode 138
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38:08
The power of AI in communications: Basic applications to strategic implementation
In this episode, Shel Holtz joins On Top of PR host Jason Mudd to discuss AI in corporate communications.Tune in to learn more!Our Guest:Shel Holtz leads communications innovation at Webcor, a premier commercia...
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Episode 137
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33:16
From marketing to CEO, an accountant’s journey to becoming an invaluable employee
In this episode, Tyra Tutor joins host Jason Mudd to discuss career longevity, leadership tips, marketing strategies, and remote work trends. Tune in to learn more!Our Guest:Our episode’s special guest i...
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Episode 136
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44:34
Pitching to podcasts
In this solocast episode, On Top of PR host Jason Mudd responds to a fan letter about tips for pitching to podcasts. Tune in to learn more!Five things you’ll learn from this episode:1. Do your research — kno...
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Episode 135
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18:00
How Del Monte Foods embraces Gen Z while honoring tradition in PR campaigns
In this episode, Bibie Wu joins On Top of PR host Jason Mudd to discuss how Del Monte Foods balances innovation and tradition in its PR strategies.Tune in to learn more!Our Guest:Our episode guest...
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Episode 134
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31:51
Legendary journalist Mort Crim on media evolution, authenticity, and truth
In this episode, Mort Crim joins On Top of PR host Jason Mudd to discuss his career highlights, truth in journalism, and his newest memoir, “Anchored: A Journalist’s Search for Truth.Tune in to learn more!Our...
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Episode 133
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37:51
