On Top of PR with Jason Mudd
On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of PR to build a strong brand and great reputation. Each episode features guests to discuss PR and marketing topics, tips, and trends. We want to help every active and aspiring communication professional stay on top of PR.
It is one of the top 5% most popular podcast shows globally, according to Listen Notes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts.
We've featured guests from Disney, Wells Fargo, Tyson Foods, Mall of America, Priceline, Southwest Airlines, and more.
About Jason Mudd
Jason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.
On Top of PR with Jason Mudd
Making your company notable and quotable with Shanita Akintonde
Shanita Akintonde and Jason Mudd discuss building anticipation and brand loyalty for your company.
Guest
Our episode guest is Shanita Akintonde, CEO at ShanitaSpeaks. Shanita Akintonde is an international speaker, author, and educator. She’s also a former PRSA Diversity and Inclusion Committee National Chair.
Five things you’ll learn from this episode:
- How to sell the anticipation of your brand and company
- PR best practices that infuse branding strategies
- Big brand concepts to borrow as a PR pro
- How to borrow those big brand concepts for your own company
- Time-tested traditional and nontraditional ways to ensure PR success
Quotables
- “Being true to themselves as a brand and also being true to their consumers creates a perfect creme brulee because it allows for the authenticity of the brand to shine on the consumers in a way that lets them be their best selves.” — @_ShanitaSpeaks
- “Don't be afraid of a multimedia approach to getting the word out.” — @_ShanitaSpeaks
- “It's not about what people are thinking about us in our brands, it's how we make them feel.” — @_ShanitaSpeaks
- “The written word is so powerful; it's even more powerful in some cases than the spoken word because I can go back and revisit it and look at it and hold it close.” — @_ShanitaSpeaks
- “Being notable and quotable is about changing the world.” — @_ShanitaSpeaks
If you enjoyed this episode, please share it with others and leave us a review!
Guest’s contact info and resources:
Additional Resources:
- When Leadership Fails
- Unleash the Leader Within You
- Leading From the Heart
- Shanita’s Podcast: Marketing Insights
Additional Axia Resources:
- Brands are using a “window of loyalty” to turn young consumers into lifelong fans
- Brands capturing the audience with strategic PR “stunts”
Episode recorded: August 18, 2022
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.