On Top of PR with Jason Mudd
On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of PR to build a strong brand and great reputation. Each episode features guests to discuss PR and marketing topics, tips, and trends. We want to help every active and aspiring communication professional stay on top of PR.
It is one of the top 5% most popular podcast shows globally, according to Listen Notes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts.
We've featured guests from Disney, Wells Fargo, Tyson Foods, Mall of America, Priceline, Southwest Airlines, and more.
About Jason Mudd
Jason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.
On Top of PR with Jason Mudd
Using procurement to find a PR agency with Leah Power
Jason Mudd discusses best practices for procurement in public relations with Leah Power.
Guest:
Our episode guest is Leah Power. Leah has been working with agency leaders and their executive teams for over 25 years – first agency-side at media and creative agencies in Canada and the U.S., and now at the Institute of Canadian Agencies, the not-for-profit trade association agencies across Canada.
Five things you’ll learn from this episode:
- The reason brands and clients hire an agency
- The difficulties that come with having an in-house agency
- When to involve procurement when hiring an agency
- When to not involve procurement when hiring an agency
- Non-negotiables you should have when going to procurement during the agency hiring process
Quotables
- “The client needs an expert, and that’s why they go to any agency.” — @power_lp
- “It’s really hard to recruit, develop, and retain that expert in an in-house environment.” — @JasonMudd9
- “Know when to make it and know when to buy it.” — @power_lp
- “It’s important for clients to connect with their procurement department to understand what their role is, to understand what they bring to the table. They’re there to mitigate risks. It’s a really important role.” — @power_lp
- “Procurement works for the department that is seeking out the relationship as opposed to that department having to work under and for procurement.” — @JasonMudd9
- “I like to talk about the relationship between the client, procurement professional, and the agency as a three-legged stool. And you know what happens when you don’t involve one of the legs on the stool – it falls over.” — @ power_lp
If you enjoyed this episode, please share it with others and leave us a review!
About Leah Power
Our episode guest is Leah Power. Leah has been working with agency leaders and their executive teams for over 25 years – first agency-side at media and creative agencies in Canada and the U.S., and now at the Institute of Canadian Agencies, the not-for-profit trade association agencies across Canada.
Guest’s contact info and resources:
Additional Resources:
Additional Resources from Axia Public Relations:
Disclosure: One or more of the links we shared here might be affiliate links that offer us a referral reward when you buy from them.
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.