On Top of PR with Jason Mudd
On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of PR to build a strong brand and great reputation. Each episode features guests to discuss PR and marketing topics, tips, and trends. We want to help every active and aspiring communication professional stay on top of PR.
It is one of the top 5% most popular podcast shows globally, according to Listen Notes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts.
We've featured guests from Disney, Wells Fargo, Tyson Foods, Mall of America, Priceline, Southwest Airlines, and more.
About Jason Mudd
Jason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.
On Top of PR with Jason Mudd
No tricks, just content with Dave Auchter
Guest:
Our episode guest is Dave Auchter, vice president at Haskell. In this episode, Dave Auchter joins host Jason Mudd to discuss all things content. They discuss the three pillars of content and other information regarding technology Haskell uses and how they keep their job sites safe.
Five things you’ll learn from this episode:
- No tricks, just content
- The technology stack
- The three pillars of content
- How Haskell is creating safer job sites
- Tips on attracting, recruiting, and retaining talent
Quotables
- “We typically say 70 to 80% of our customers are repeat customers, but as you can imagine, as we've grown, it's taken new customers to help with that growth.” — Dave Auchter
- “Optimize first for the human and second for SEO.” — @JasonMudd9
- “If you’re going to buy a mattress, buy a good mattress because you’re going to be on that mattress for a third of your life. That’s the same with your work.” — Dave Auchter
- “Yeah, but not just content. We talk about business development in three stages.” — Dave Auchter
If you enjoyed this episode, would you please share it with others and leave us a review?
About Dave Auchter
Dave is chief marketing officer at Haskell overseeing enterprise-wide corporate marketing. Haskell delivers more than $2 billion annually in architecture, engineering, construction (AEC) and consulting solutions to assure certainty of outcome for complex capital projects worldwide.
Dave Auchter’s contact info and resources:
Additional Resources:
Disclosure: One or more of the links we shared here might be affiliate links that offer us a referral reward when you buy from them.
Sponsored by:
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.