On Top of PR with Jason Mudd
On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of PR to build a strong brand and great reputation. Each episode features guests to discuss PR and marketing topics, tips, and trends. We want to help every active and aspiring communication professional stay on top of PR.
It is one of the top 3% most popular podcast shows globally, according to Listen Notes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts.
We've featured guests from Disney, Wells Fargo, Tyson Foods, Mall of America, Priceline, Southwest Airlines, and more.
About Jason Mudd
Jason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.
On Top of PR with Jason Mudd
What to ask before hiring a PR agency with Jason Mudd
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Five things you’ll learn from this episode:
- The role of trust in a relationship with a PR agency
- The importance of enjoying who you work with
- How to verify that an agency can do what needs to be done
- Why you should pay attention to what an agency talks about on their website
- How to determine where you fit in on a list of clients
Quotables
- “You have to wonder, is this company in a position to grow with us or grow into us, or are we better off finding a company that already has that type of experience and can demonstrate it in their portfolio and case study?” — @jasonmudd9
- “Life is too short to work with people and companies and organizations that you're not excited about doing business with.” — @jasonmudd9
- “If you're not finding them talking about it actively, then they're probably not practicing it actively.” — @jasonmudd9
- “You wanna make sure you're not gonna be their biggest client, and you wanna make sure you're not gonna be their smallest client.” — @jasonmudd9
About Jason Mudd
Jason Mudd, APR, is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in July 2002. Forbes named Axia as one of America’s Best PR Agencies.
Clients love Jason’s passion, innovation, candor, commitment, and award-winning team. In an increasingly tech-forward world, Jason’s grasp of technological demands on companies provides his clients in multiple sectors a unique advantage toward reaching their top audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, search engine optimization (SEO), and social media, inspiring tech giants like Yahoo.
At Axia, Jason attracts, develops, retains, innovates, and leads top PR talent and clients. He oversees strategic communications for the firm’s national clients and provides high-level consultations to client leadership teams at billion-dollar global brands, both business-to-business and business-to-consumer, including spokesperson training, crisis communications management, analytics, social media, online reputation management, and more.
Guest’s contact info and resources:
Additional Resources:
Episode recorded: October 7, 2021
Sponsored by:
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Age
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.