What to ask before hiring a PR agency with Jason Mudd

Five things you’ll learn from this episode:

1. The role of trust in a relationship with a PR agency
2. The importance of enjoying who you work with
3. How to verify that an agency can do what needs to be done
4. Why you should pay attention to what an agency talks about on their website
5. How to determine where you fit in on a list of clients

Quotables

• “You have to wonder, is this company in a position to grow with us or grow into us, or are we better off finding a company that already has that type of experience and can demonstrate it in their portfolio and case study?” — @jasonmudd9
• “Life is too short to work with people and companies and organizations that you're not excited about doing business with.” — @jasonmudd9
• “If you're not finding them talking about it actively, then they're probably not practicing it actively.” — @jasonmudd9
• “You wanna make sure you're not gonna be their biggest client, and you wanna make sure you're not gonna be their smallest client.” — @jasonmudd9

About Jason Mudd

Jason Mudd, APR, is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in July 2002. Forbes named Axia as one of America’s Best PR Agencies.

Clients love Jason’s passion, innovation, candor, commitment, and award-winning team. In an increasingly tech-forward world, Jason’s grasp of technological demands on companies provides his clients in multiple sectors a unique advantage toward reaching their top audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, search engine optimization (SEO), and social media, inspiring tech giants like Yahoo.

At Axia, Jason attracts, develops, retains, innovates, and leads top PR talent and clients. He oversees strategic communications for the firm’s national clients and provides high-level consultations to client leadership teams at billion-dollar global brands, both business-to-business and business-to-consumer, including spokesperson training, crisis communications management, analytics, social media, online reputation management, and more.

Guest’s contact info and resources:

• Jason Mudd's Twitter 
• Jason Mudd's LinkedIn 
• More about Jason on APR 

Additional Resources:

• How to fire your PR firm eBook
• Hiring a PR firm eBook 
• PR firm cost calculator  

Episode recorded: October 7, 2021

Sponsored by:

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by