On Top of PR with Jason Mudd
On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of public relations to build a strong brand and great reputation. On each episode, we explore PR and marketing topics, tips, and trends with an expert guest as we help PR professionals stay on top of PR.
On Top of PR is one of the top 5% most popular podcast shows globally, according to ListenNotes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts.
Episodes feature guests from Carnival Cruise Line, Disney, Firehouse Subs, Southwest Airlines, Undercover Boss, Wells Fargo, Wounded Warrior Project, and more!
About Jason Mudd
Jason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.
On Top of PR with Jason Mudd
How to improve your media pitches
In this solocast episode, host Jason Mudd discusses how to improve your media pitches and craft news releases journalists will notice.
Tune in to learn more!
Five things you’ll learn from this episode:
1. How to improve four media pitch examples
2. Keep your pitch short and visually appealing.
3. Tailor your pitch to match the journalist's beat.
4. Offer value — why should the journalist care?
5. Have a copy editor review the release.
Quotables
“About half of the news stories they write come from media pitches. So media pitching works when it's done right. Media pitching works when you have a relationship or attempt to build a relationship; you don't need a relationship to get media coverage.” — @JasonMudd9
“You just want to send a teaser and have them say, ‘You know what, I would like to hear more’ or ‘This isn't a good fit for me.’ But instead of doing it in 10 paragraphs, what if you just did it in three sentences?” — @JasonMudd9
“That's why we believe in having copy editors on our team who are grammarians. They're experts at what they do — the red-pen police or the people who correct your grammar in public that you don't like.” — @JasonMudd9
“If you can't tell me who said it, then I'm probably not going to quote you on it.” — @JasonMudd9
“You should not send a news release, or even a media pitch, through blast … think 1-to-1 with each media pitch that you send out.” — @JasonMudd9
“More targeted, more selective pitches are going to help you be more successful.” — @JasonMudd9
“Just like in dating, just like in sales, in media pitching, the intent of the first meeting is to get a second meeting.” — @JasonMudd9
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About Jason Mudd, Axia PR
Jason Mudd is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in July 2002. Forbes named Axia one of America’s Best PR Agencies.
Guest’s contact info and resources:
- Jason Mudd on X
- Jason Mudd on LinkedIn
- Axia Public Relations
- 10 elements of news
- 10 elements of news with Jason Mudd | On Top of PR Podcast
- 1:1 consultations and training with Axia
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.